糖心Vlog

AI tools for social media marketing are reshaping how marketers create, distribute, and optimize content in 2025. Plus, with more channels to keep up with — each requiring unique formats for your creative content — AI tools are indispensable.

In this post, I’ll introduce you to 15 fantastic platform-native AI tools for social that can help you organize your strategy, boost productivity, and drive positive ROI. Admittedly, I was initially intimidated by some of them (along with the whole idea of implementing AI as a whole); however, once I saw what these tools could pull off — not as a stand-alone content creator, but as an adept and much-needed assistant — I quickly changed my mind.

Whether you’re trying out AI-powered content creation for the first time or just want to add some variety to your current content repurposing routines, I rounded up marketers who have already tested these tools and asked them what they recommend. They shared many opinions and (of course) stories about how AI has completely transformed their social media strategies.

So, if you’re ready, let’s explore how innovative AI tools can transform your — one tool at a time.

• Pricing Comparison of AI Tools for Social Media 糖心Vlog
• How to Choose the Right AI Social Media Tool
• The 15 Best Social Media AI Tools
• Top Social Media Trends
• 3 Ways to Implement AI in Your Social Media Strategy
• Frequently Asked Questions (FAQ)

Pricing Comparison of AI Tools for Social Media 糖心Vlog

How to Choose the Right AI Social Media Tool

Choosing the right AI social media tool entirely depends two things:

• You (yes, you!)
• Identifying and matching your primary marketing needs with specialized platform capabilities

With so many social media management software available for purchase, deciding which one is right for you and your team can be tricky. Here’s how you should go about this process to find the tool that’s best suited for your needs:

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1. Define your core objective.

Here’s the truth: you won’t know which AI tool to use for your socials until you clarify your goals. Start by identifying your most pressing social media challenges and matching them with the right tool categories. Here are a few that might pertain to your needs:

• Content creation and repurposing: For content creation and repurposing, tools like use AI-powered Content Remix to transform single pieces of content into multiple marketing assets optimized for each platform.
• Video optimization: For video content optimization, use video clipping tools (like ) to convert long-form content into 30+ short clips automatically.
• Analytics and monitoring: For analytics tracking, monitoring, and reporting, leverage sentiment analysis tools like to track content performance and engagement in real time.
• Customer engagement: To closely follow customer engagement, to achieve 100% response rates and manage multi-channel conversations efficiently.

2. Evaluate tool criteria.

When comparing AI social media tools, focus on three critical factors that determine long-term success:

• Integration capabilities: integrates with existing CRM systems through Breeze AI, while platforms like Copy.ai connect with various tools. Prioritize tools that seamlessly integrate with your current tech stack to maintain workflow efficiency.
• Pricing and scalability: Entry-level tools for individual users are often free but can be costly long-term, while enterprise solutions range from $200 to $400/month. However, most platforms offer tiered pricing that scales with team size and feature requirements; is one of the most popular options.
• Learning curve and support: 糖心Vlog teams achieve faster ROI with tools offering pre-built templates, brand voice training, and automated workflows that require minimal setup time.

3. Match tools to team size and resources.

The most successful implementations vary by organization size and structure. Small teams benefit most from all-in-one platforms (like ) that handle creation through distribution in a single ecosystem, reducing the complexity of managing multiple tools and training requirements.

The 15 Best Social Media AI Tools

AI Tools for Social Media Content Creation

1.

is an AI-powered marketing software built for marketers to create and manage content. Using generative AI to create personalized content, Content Hub tracks performance, gives SEO recommendations, and captures leads, all powered by AI.

One of the highlights is its content repurposing tool, , which can take a single piece of content and transform it into multiple marketing assets across channels — all in seconds. Not only will it turn that long blog article into social posts, it will also optimize the content for each platform, thus saving time while increasing output and reach.

Best for: Remixing and repurposing content.

:

• Free: $0/month
• Professional: $450/month
• Enterprise: $1,500/month

HubSpot Case Study

, founder and president of , leans on Content Hub’s remix feature “because there’s more pressure than ever to maintain a presence on more platforms,” he tells me.

“We used it to create a few social post variations from a blog post and test them from different angles. We were able to see what our audience engaged with most, which meant better content and a 10% lift in overall referral traffic from social media to our website that month.”

“It’s one of the best AI products I’ve seen in the last five years,” he says, adding that “it’s incredibly good at analyzing and using brand tone and voice.”

2.

Writing the perfect copy with the correct word count for each platform can take hours. helps automate the process of ideating and writing custom posts by generating hundreds of social posts in just a few clicks.

With Copy.ai, you can automate captions, descriptions, and short-form video scripts, generate and repurpose content, and integrate it with more than you might already be using.

Best for: Writing custom content.

:

• Chat Tier: $29/month
• Agents Tier: $249/month

Copy.ai Case Study

, founder of , uses Copy.ai as his go-to tool for social posts, noting “it saved me about 15+ hours each week on content creation.”

As an example, he says, “Last month, my team generated over 200 social posts using Copy.ai, and our engagement rates jumped by 47%. The tool learns from your brand voice over time, which means less editing on my end. Plus, the analytics integration helps me track which AI-generated content performs best.”

3.

is a well-rounded design platform that does much more than host gorgeous templates for social posts. Its suite of “magic” features, which use AI to generate visuals and text, is a great tool to complement the scalable selections on this list.

Magic Write generates and refines text, while Magic Design produces a collection of on-brand designs to choose from when you feed it a prompt (it can be as simple as “Instagram story for a fitness influencer’s workout routine”). You can also use the Magic Design feature to create videos and reels.

Magic Switch takes you from generation to transformation through resizing, translating, and reformatting your posts. This helps with workflows in multichannel campaigns.

For modifying existing visuals, Magic Grab lets you reposition and resize objects within an image, and Background Remover amazingly erases existing objects like they were never there.

Best for: Designing visually stunning posts.

:

• Free: $0/month
• Pro: $120/month
• Teams: $100/month
• Enterprise: Custom pricing only ()

Canva Case Study

, co-CEO of , explains that creating and editing content feels like the last thing on your list “when you’re building a startup and trying to manage time as efficiently as possible.” To repurpose images for social media, he encourages his teams to use tools like Background Remover or Magic Write to draft posts quickly using existing content.

“Using these tools to get time-consuming work out of the way and free up more mental energy for strategic thinking can mean better outcomes for everyone,” he says.

4.

A generative AI platform for marketing, integrates AI into workflows and apps. For social, use Jasper to write captions, share insights, or generate ad copy. It also features a content rewriter and a background remover for images.

The company boasts an AI document editor trained in best practices and a marketing-trained chat assistant that moves you from ideation to execution. You can also configure Jasper to adhere to your brand’s voice and internal style guide, reducing editing time.

Best for: Automating end-to-end marketing workflows.

:

• Pro: $59/month
• Business: Custom pricing only ()

Jasper Case Study

, a digital marketing agency based in Toronto, uses Jasper for copywriting to generate “rich, high-quality, captivating content tailored to different audience segments,” says digital marketer and founder . The tool ensures they maintain the same tone and messaging on everything they put out.

The QliqQliq team used social listening to learn about holistic health for a campaign with a yoga brand aimed at drawing in client interaction and building leads. When they heard about specific stress-relieving techniques, they “asked Jasper to create articulately and convincingly well-researched, content-rich articles addressing trending wellness topics.” They then coupled this with Canva for infographics and carousel posts.

“Three months later, the result was a 40% increase in engagement for our customer, 25% more leads, and a surge in visits to the website through social channels.”

5.

makes generating social posts easy by repurposing long-form content. If you’ve got lengthy videos or wordy reports, this tool can grab hold of bits and pieces and churn out several clips ready to go with captions.

Plus, it analyzes engagement with prior posts, so that the newly generated social posts will likely perform well, and then recommends the best posting schedules across channels.

And if you manage more than one brand, it offers a hierarchy system that lets you distribute everything from one place.

Best for: Generating content.

:

• TBA (new pricing model launching, )

Lately Case Study

, founder of , used Lately to successfully launch a new enterprise software feature as part of his company’s offering.

“We transformed a technical whitepaper into 50+ tailored social posts targeted for different platforms and audience segments. The campaign generated 340% more engagement than our previous launch, with LinkedIn posts specifically seeing a 27% higher click-through rate.”

He tells me that, using Lately over time, the most impressive feature is its ability to match the brand’s voice. “It gets better at mimicking our specific tone with each iteration.”

6.

is focused on AI ad creatives and social posts to meet your brand guidelines. Type in a few words to describe your ad; its AI tool will generate ad content with text, visuals, or video. You can also create headlines and captions and copy them in over 18 languages.

The same goes for other social posts, whether you’re making a meme or a product post from your ecommerce catalog. Predis.ai connects to all major social platforms to make sharing easy, so you can create, schedule, publish, and even continue to edit, all from one location.

Beyond that, this tool can help with by digging into the competition’s content patterns. AI features then analyze what’s working and what’s not, so you can get a leg up on what might work similarly for you.

Best for: Competitor analysis.

:

• Plus: $39/month
• Edge: $79/month
• Enterprise: $249/month

Predis.ai Case Study

, owner and director of , also handles the social accounts for the 24/7 residential and commercial electrical services provider. Although fewer people talk about Predis.ai, it’s their most reliable tool for analyzing the competition and predicting industry trends.

“I used it before last year’s summer to plan a campaign promoting our emergency electrical services. The tool identified short, problem/solution-style reels with captions like ‘No AC in a heatwave? Here’s what to check before calling us.’ I followed its recommendations and saw a 37% increase in engagement within two weeks. More importantly, those posts drove a 20% uptick in emergency service calls during what’s normally a slower period.”

In addition, the tool’s competitor analysis gave him information about the gaps in how other electricians were positioning their services. “So, I adjusted our messaging to highlight 24/7 availability more prominently,” he says. “If you’re in a trade business, this tool helps you stop guessing and start posting what actually converts.”

7.

offers a host of AI tools for content creation and marketing, but the one I like best is . After adding a website URL and a few content themes, the tool automatically generates social media posts each week, with no further inputs required.

In addition, Narrato offers an AI Content Assistant to create content quickly using over one hundred tools and templates. You can also create your own templates using chat prompts and use AI to generate images, edit them, and tailor them to your brand voice.

Best for: Automating content creation, scheduling, and publishing.

:

• Pro: $36/month
• Business: $96/month
• Enterprise: $490/month

Narrato Case Study

, a technology company serving community banks, faced challenges in content production due to a small marketing team and high outsourcing costs. By switching to Narrato's AI and automation tools, they and increased content efficiency.

Narrato’s platform has helped Safe Systems meet content demands with SEO tools and repurposing features, allowing the company to produce diverse content types, including social media posts efficiently.

According to the former CMO of Safe Systems, , “Using Narrato has enabled us to increase our social media posts by 300%, driving more brand impressions and engagement.”

8.

Jacquard (which was until June 2024) is focused on brand messaging. In half a minute, it can generate up to 2,500 curated message variants for all primary social channels and predict top-performing variants.

Boasting content generation at scale, it curates and optimizes large volumes of on-brand content by testing and adapting in real time. It’s also a way to personalize communication at scale, with just as many messaging variants.

Best for: Analyzing language patterns to find exactly what works.

Pricing:

• Base: $36,000/year
• Enterprise: Custom pricing only ()

Jacquard Case Study

, CMO of , explains why she stands by Jacquard.

“We used it during a campaign aimed at equipment owners ahead of the insurance renewal season, which is a topic that usually gets low interaction. [Jacquard] produced multiple caption variations built around behavioral patterns from past campaigns. One version, ‘3 valuation mistakes that delay your insurance payout,’ lifted Facebook click-through rates by 6.3% and tripled LinkedIn comment activity.”

She concludes, “That jump didn’t happen because of a new visual or offer. It came from phrasing designed to trigger curiosity and action, using patterns already proven effective with our audience.”

How to Use Generative AI in Content 糖心Vlog

Find out how to integrate AI tools into your content workflows.

• Understanding generative AI.
• Limitations of AI.
• Rolling out AI to your team.
• And more!

Download for Free

Download Free

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Video Creation Tools

1. (available through )

transforms raw footage and ideas into professional, watermark-free videos for social media, websites, and presentations. It uses AI-powered editing capabilities to automatically trim, enhance, and optimize videos for each platform’s specifications, helping users produce engaging visual content without expensive software or technical expertise.

While other video tools require manual editing skills, Clip Creator’s AI technology analyzes successful video patterns to suggest cuts, transitions, and effects that maximize viewer retention.

Pricing:

• Included with

2.

is an AI video generator that creates video content using avatars and voiceovers in 140 languages. The program allows you to create a script, customize your video with an avatar, and share your video with a link.

While the avatars are pre-made, there are over 230 to choose from, along with video templates and the option to use AI to generate script ideas.

Best for: Creating videos at scale.

:

• Free: $0/month
• Starter: $18/month
• Creator: $64/month
• Enterprise: Custom pricing ()

Synthesia Case Study

started using Synthesia when they needed a way to explain a big SaaS upgrade without filming an entire production.

“I work closely with our social media and content team, and getting high-quality video done fast — without flying people in or booking studios — was a real challenge,” says Data Services Director .

“Synthesia let us create simple, clean videos with voiceovers and avatars, in multiple languages, and we did it all in about two weeks. We made 12 versions for different regions. That alone saved us nearly $18,000 compared to the usual route. More importantly, we reached over 40,000 people between LinkedIn and email, and the reactions were positive.”

After sticking with the internal training and investor updates approach, she adds, “It’s cut our content turnaround time by about 40%.”

3.

uses AI to turn long-form videos into short clips ready for social channels. In a single click, the tool can produce more than 30 clips from one video. The AI “magic” part of it is that it automatically locates engaging or emotionally charged parts and retains those for the clips.

Additionally, it can resize, reformat, and reframe around faces or essential objects in your videos. To ensure the clips are ready to post, AI can add captions, emojis, or hashtags to match what performs best.

Best for: Turning long-form video into short clips.

:

• Free: $0/month
• Creator: $14.50/month
• Business: $19.50/month

Vizard Case Study

“I have tried many AI tools, but the best one I have used is Vizard,” says , chief growth strategist at , a video marketing agency. “It tracks things like facial cues, voice tone, even posture, and flags moments that hit hardest with an audience.”

“We used it with a DTC fitness brand that had a backlog of over 20 hours of user-submitted workout videos,” he tells me. “After training Vizard to detect specific moments such as first-time lifts, personal records, and raw emotional reactions, we processed the entire backlog in under two months. The result was over 120 short-form clips, fully formatted for TikTok, Reels, and Stories.”

“One content batch alone drove a 41% jump in Instagram Story conversions. It worked because the edits kept the energy of the original footage intact, without heavy post-production or forced polish.”

4.

turns long videos into shorts, then publishes them directly to all your channels. Using AI to identify the most compelling extracts, it cuts and arranges them into curated short-form content.

While other tools on this list do the same, this one stands out from “the other ones I have used since it can analyze speech patterns, audience retention cues, and even background music to predict viral-worthy moments, which is something most basic clipping tools miss,” says , co-founder of .

AI also reframes videos to adjust for various aspect ratios, detecting speakers and moving objects. If you want to add animated captions, the tool can do this automatically with multiple templates from which to choose. Within its platform, you can schedule, analyze, and collaborate to streamline your workflows.

Best for: Quickly clipping long-form videos into shorts.

:

• Starter: $15/month
• Pro: $29/month
• Business: Custom pricing ()

OpusClip Case Study

Schuchmann, who also manages the company’s social strategy and content direction around global employment topics, says OpusClip is the tool he considers best and uses most regularly.

“Last quarter, we repurposed a 45-minute webinar on global hiring compliance into short clips using OpusClip. The tool identified a 12-second segment where our speaker broke down a common payroll mistake in Germany.”

“That clip alone generated 3x more engagement than our usual posts and drove a 20% increase in sign-ups for our compliance guide. The best part was that finding and editing that moment took minutes, not hours.”

AI Tools for Automated Social Media Scheduling

1.

A social media and influencer management platform, streamlines content planning and publishing across social channels. Its AI-powered Caption Writer to generate engaging copy and hashtag suggestions, helping create posts optimized for each platform’s unique audience.

While other scheduling tools focus solely on timing, Later’s AI technology analyzes your best-performing content to recommend optimal posting times, content themes, and visual styles that resonate with your audience.

Best for: Visual content planning and influencer campaign management.

:

• Starter: $18.75/month
• Growth: $37.50/month
• Scale: $82.50/month

Later Case Study

The social media team at , which manages the brand’s vibrant Instagram presence and sustainability messaging, relies on Later’s Visual Planner to maintain its distinctive aesthetic while balancing product promotion with social justice advocacy. They plan content two months in advance using Later’s drag-and-drop functionality to ensure their feed creates a strong first impression for new customers discovering the brand primarily through Instagram.

“Social media is how most of our customers are introduced to our personality,” the team explains. “We’re a small team and everyone reviews content before it goes out; Later makes it really easy to pull up posts and see what everyone thinks of the feed.”

2.

accelerates growth for social media accounts through AI-powered content creation and advanced analytics. Its AI Assistant generates post ideas, captions, and hashtags in seconds, helping teams maintain consistent posting across multiple client accounts without creative burnout.

SocialPilot’s AI technology analyzes trending topics and competitor content to suggest timely posts that drive engagement. The platform’s AI also enhances its Social Inbox feature, automatically categorizing and prioritizing messages based on sentiment and urgency.

Best for: Managing multiple social media accounts at scale.

:

• Essentials: $25.50/month
• Standard: $42.50/month
• Premium: $85.00/month
• Ultimate: $170.00/month

SocialPilot Case Study

, former Digital Services Director at , managed social media for an unconventional vertical — churches — and relied on SocialPilot to handle the massive volume efficiently.

After testing other social media scheduling tools, he found SocialPilot’s bulk scheduling and white-label features essential for scaling his church program, publishing hundreds of monthly posts across multiple channels for numerous church clients. “With SocialPilot, we were able to increase our volume without eating into our profit margin,” Tufano explains. “The scheduling feature, coupled with the user interface, assisted us in scaling up the volume of clients and substantially increasing the profit margin.”

Additionally, the white-label functionality proved particularly crucial for building trust with church clients who might be hesitant about digital marketing. “From the end user’s perspective, they are dealing with us, they buy from us, they are familiar with our logo, and they trust us,” he notes.

3.

As a content-at-scale platform designed for creators and businesses, leverages AI to transform content creation from a daily grind into an automated workflow. Its embedded AI technology learns your writing style and automatically generates variations of successful posts, creating an endless content library from your best-performing material.

Additionally, the platform’s AI also powers its Inspiration feature, analyzing tons of viral posts to suggest proven content templates and hooks specific to your niche. For content repurposing, FeedHive’s AI identifies your evergreen posts and automatically reshares them optimally when they’re likely to reach new audience segments.

Best for: Scaling content production and automated content recycling.

:

• Creator: $19/month
• Brand: $29/month
• Business: $99/month
• Agency: $299/month

FeedHive Case Study

While FeedHive does not have formal client-facing success stories widely available, many folks on G2, a software review platform, have sung its praises. Morten J., a small business owner and CEO, shared his experience via . Morten writes, “As a founder who uses LinkedIn strategically to build trust and spark conversations, what I like best about FeedHive is how it lets me stay consistent without sounding robotic. The UI is clean, the AI helps spark better writing (without taking over), and the scheduling just works.”

He also adds, “FeedHive helps me stay visible and relevant on LinkedIn without burning hours every week. As a founder juggling client work and active search projects, content often gets deprioritised — but with FeedHive, I can plan, write, schedule, and tweak everything in one go.”

How to Use Generative AI in Content 糖心Vlog

Find out how to integrate AI tools into your content workflows.

• Understanding generative AI.
• Limitations of AI.
• Rolling out AI to your team.
• And more!

Download for Free

Download Free

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You're all set!

Click this link to access this resource at any time.

AI-Powered Social Listening Tools

1.

With historical and real-time consumer data, lets you filter millions of posts, comments, and conversations to see what’s relevant to your brand. You can then categorize conversations by complaints, opinions, or feedback, and use AI to spot patterns in the data and generate insights.

Image analysis allows searches of objects, actions, and logos to dig even deeper into understanding consumers. The data will automatically be classified using machine learning to suit your needs.

Best for: Social media sentiment analysis.

:

• Custom pricing only ()

Brandwatch Case Study

a New York startup offering data-driven offline marketing technology, has succeeded with Brandwatch as a sentiment analysis tool.

They tested it on a campaign in Australia to track how people responded to a flyer distribution campaign with a digital promotion. “By tracking social mentions and gauging sentiment before and after launch, we could see the offline push translate into online conversation,” says marketing expert and CRO specialist .

“There was a clear spike of activity after a week of distribution, and that was enough for us to be justified in continuing the campaign.”

2.

Built for social listening, uses AI for sentiment analysis, summarized insights, and real-time media monitoring. Plus, you can track your logo across video, memes, and GIFs with AI image recognition.

AI-powered insights are delivered in real time, and you can automatically generate briefs based on the metrics you care about. As you track positive and negative feelings around your brand, you’ll also be able to hop into conversations as they happen (for example, to react to misinformation).

Best for: Social listening.

:

• Standard: $149/month
• Advanced: $399/month
• Enterprise: Custom pricing ()

Hootsuite Case Study

, senior SEO strategist at , relies heavily on Hootsuite for social media marketing. “It provides real-time data on social trends and customer sentiment, which is crucial for tailoring content to what our audience is talking about at that moment. Being able to track and respond to these conversations is key to staying relevant and engaging with the community,” he tells me.

“A specific success we had using Hootsuite Insights was when we identified a growing trend around sustainability that aligned with our brand’s mission. By using this tool to monitor social conversations, we quickly pivoted our content strategy to include eco-friendly messaging, leading to a 30% increase in engagement across our social channels in just a couple of weeks.”

AI Social Media Management Software

1.

If you use your social platforms for community management, automated technology can help you reply to fans, customers, or followers.

The dashboard lets you see and respond to posts through a unified inbox, which uses AI-enhanced agent replies and automated routing.

In both the dashboard and direct message views, Sprout analyzes a message’s wording and sentiment and suggests a response (which you can approve or edit).

Best for: Managing customer messages.

:

• Standard: $199/month
• Professional: $299/month
• Advanced: $399/month
• Enterprise: Custom pricing only ()

Sprout Social Case Study

, a company that offers skill-building tools on e-tablets for neurodiverse children, experienced success with Sprout Social’s for message management.

By leveraging the personalized customer care and engagement features of Smart Inbox, Goally grew 254% in followers month over month and reached a on TikTok comments, ensuring a high level of responsiveness and satisfaction among their target audience.

2.

is an AI-driven social media management platform that provides advanced audience insights through a unified analytics dashboard, content feed, and smart scheduling tools.

Emplifis’ AI-driven dashboard streamlines the process of finding, vetting, and maintaining relationships with influencers to build awareness and track campaign performance. Additionally, partnering and building connections are simplified through AI filters that allow you to match based on interest, language, or hashtag.

Best for: Finding influencers to work with.

:

• Custom pricing only ()

Emplifi Case Study

, the UK’s premier baby and toddler finger food brand, collaborated with influencers for their WonderDen campaign. The goal was to establish authentic and trustworthy connections between the brand and its community.

To manage the campaign, Organix leveraged the powerful Emplifi Social 糖心Vlog Cloud. The software allowed the brand to track content performance across all social media touchpoints, including influencer and brand-generated content.

As a result, Organix achieved a remarkable .

Top Social Media Trends

According to , marketers’ reliance on AI increases. At the same time, they’re hiring for content-related roles due to changing and growing content needs.

The State of Social Media in 2025

Explore the top trends in social media for brands to know and optimize your social strategy.

• AI Content Creation
• Community Building
• Social Media Shopping
• Social Vs. Search Engine

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Below, check out the top three ways marketers are employing AI (and tailoring their social content for it) to broaden brand visibility/awareness, engagement, and ROI:

1. Visual Content Creation and Storytelling

One of the significant additions for 2025 is the importance of visual storytelling across all mediums. As you can imagine, this shift is especially felt in social media strategy, with YouTube, Instagram, and TikTok seeing increased investment at higher rates than other channels.

revealed that marketers are 1000% using AI to make social media content. Here’s a breakdown of what they’re using it for:

• 56% of marketers are using generative AI to make short-form videos for social media
• 53% of marketers are using generative AI to make images for social media
• 45% of marketers are using generative AI to make text posts for social media
• 42% of marketers using generative AI make long-form videos for social media

Overall, this data proves one thing: that AI’s sole purpose in social-first marketers’ lives is to create, scale, and diversify the content they produce, not eradicate the human processes that make social media matter.

2. Social Search

Another emerging trend that marketers have found themselves latching onto (and using AI to help them optimize for) is social search. emphasized that the rise of AI is (inevitably) changing how consumers use search and social media to get answers about the products, services, and tools they’re considering investing in.

The report specifically shared that 84% of marketers agree that consumers will search for brands on social media and that 89% of marketers agree that optimizing content for on-platform search is important to their social strategy. This means that if you want to be seen these days, you’ve got to use the powers of social media and AI to make that happen.

Ultimately, this data should encourage social media marketers like yourself to prioritize making searchable, format-diverse content that is cross-posted on all platforms.

3. Brand-aligned Content

While brand-aligned content has always been on trend for social media platforms, as poorly made AI content (also referred to as “AI slop”) becomes more of a recurring problem, social media marketers aren’t just going the extra mile to create a plethora of content; they’re also being more intentional about putting out content that their audiences ask for.

According to , here’s a brief look at the types of content that brands will continue to invest in during 2025:

• 23% of marketers say they’ll continue to invest in relatable content in 2025
• 23% of marketers say they’ll continue to invest in funny content in 2025
• 18% of marketers say they’ll continue to invest in authentic content in 2025
• 10% of marketers say they’ll continue to invest in nostalgic content in 2025

So, what does all this mean for how you interact with AI in your daily social efforts? Well, with increased content creation demands, AI usage among marketers is rising staggeringly. And if you don’t believe me, bolsters this claim. The report’s data emphasized that 72% of marketers report better performance with AI-assisted content. Therefore, AI is the way to go if you hope to see increased impressions, followership, and engagement.

However, despite success with AI, some marketers are still unsure of their ability to use it effectively. If that describes you, the section below will give you some guided insight into how to implement AI confidently in your social strategies.

3 Ways to Implement AI in Your Social Media Strategy

You and I both know that social media marketers are creatives, analysts, and expert advertisers … we also know there are many roles to fill simultaneously. Rather than replacing any of those roles, or the people who occupy them, AI can help in each space and free up time to do what you do best.

Check out how to enhance your social media day-to-day below:

1. Use AI to create multi-format content.

, only 7% of marketers don’t use any generative AI tools to create social media content.

However, as I’ve previously stated, marketers who embrace AI are seeing better results in content creation, engagement, and audience growth. As platform-native AI tools become more widely available, marketers integrate AI into their processes to stay ahead of the competition.

While many of us know about ChatGPT and its capacity to write full-length blog posts, there are abundant choices regarding AI tools that can help social media marketers create the content they share — many of which are targeted to social media specifically. As more AI tech emerges, take advantage of the wealth of options, broaden your tech stack, and use various tools for various purposes.

Also, here’s coveted advice from one social media savant to another: While some AI tools can do many things, not one AI tool can do everything (not yet, at least). In my own experience of managing brands for social, I’ve found it helpful to choose and build your desired collection of AI tools based on your everyday social tasks.

2. Use AI to monitor and analyze your social media channels.

As I’m sure you already know, generating content is only half the battle. A considerable portion of social media marketing involves managing and monitoring social channels before and after content is released. It’s .

This is another place where AI can shoulder the burden. Handing off data-heavy tasks can help you make better marketing decisions. Use AI tools to collect information from posts at scale, then utilize the data you find to identify patterns, predict new ones, and create posts.

3. Use AI to optimize and manage paid social media advertising.

Social posts aren’t the only thing that AI can help you create. Ad copy, directed at different audiences, is only a click away with some of the AI tools above, especially with . Plus, the ads can be optimized for clicks and conversions using predictive analytics, meaning they’re likely to perform better.

Frequently Asked Questions (FAQ)

How is AI used in social media as a marketing technique?

AI transforms social media marketing in three big ways: automation, personalization, and data-driven insights. Collectively, these three capabilities help marketers create more effective campaigns.

More specifically, marketers use AI tools to:

• Generate content variations
• Analyze audience sentiment
• Predict what content will perform best based on historical engagement patterns

For example, uses its AI-powered to automatically repurpose blog posts into multiple social media formats. At the same time, its stands out as a comprehensive solution that combines content creation, distribution, and analytics in one platform powered by .

Marketers combine HubSpot’s capabilities with targeted tools (i.e., , , etc.) for specialized needs.

Small businesses often find success with all-in-one platforms like HubSpot that handle everything from content creation to performance tracking. At the same time, larger enterprises might supplement with more specialized tools.

The key here? Selecting tools that integrate well together. HubSpot’s platform connects with over 1,500 apps, making it an ideal central hub for your social media operations.

What are the main categories of AI social media tools?

AI social media tools fall into five main categories that address different aspects of digital marketing. They’re as follows:

• Content creation and writing tools
• Visual and video creation platforms
• Analytics and monitoring tools
• Scheduling and automation platforms
• Customer engagement solutions

generates captions, blog posts, and ad copy while maintaining brand voice consistency. Additionally, optimizes posting times and manages multi-channel campaigns from unified dashboards. Finally, integrates AI chatbots and unified inboxes to manage conversations across all social platforms, ensuring no message goes unanswered.

How do I choose the right AI tool for my social media strategy?

Choosing the right AI tool requires matching your primary marketing objectives with platform capabilities and budget constraints.

Start by identifying whether you need help with. Is it content creation? Analytics? Customer/audience engagement? Or all three? Comprehensive platforms like address multiple needs through integrated AI features.

No matter what you’re looking to do, evaluate tools based on the following:

• Integration capabilities (HubSpot connects with existing CRM systems through )

• Pricing scalability 

• Learning curve requirements (Small teams typically benefit from all-in-one solutions like HubSpot that minimize training time and tool management)

• Expected ROI 

What is the 50/30/20 rule for social media?

The 50/30/20 rule provides a content distribution framework where 50% of posts add value through educational or entertaining content, 30% share curated content from other sources, and 20% directly promote your products or services. 

Modern AI platforms enhance this strategy by analyzing which content types resonate most with your audience, sometimes revealing that variations like 60/25/15 or 40/40/20 perform better for specific industries. can automatically suggest content topics for each category based on trending discussions and historical performance data, ensuring your content mix stays balanced and relevant.

How much do AI social media tools cost, and what ROI can I expect?

AI social media tools range from free versions with basic features to enterprise solutions with more advanced capabilities (thus requiring custom pricing). Moreover, starts at $0/month for basic features, making it accessible for small businesses.

While ROI on AI social media tools will inevitably look different for every business, its teams, and project timelines, according to , ROI for organizations’ GenAI initiatives has been generally positive. Additionally, 74% of Deloitte’s survey respondents say their most advanced GenAI initiative is meeting or exceeding their ROI expectations.

How do I integrate AI tools into my existing social media workflow?

Successful AI integration starts with mapping your current workflow and identifying repetitive tasks that AI can automate without disrupting established processes.

Begin with one tool category — such as using for content creation — and gradually expand as your team becomes comfortable with AI assistance. Plus, integration works best when AI tools connect with existing platforms; integrates with marketing tools you likely already use.

Next, establish clear guidelines for AI usage, including brand voice parameters and approval processes for AI-generated content. Then, train your team on AI capabilities through pilot projects, starting with low-risk content like copy before moving to full-scale projects.

Pro Tip: Most successful social media teams use AI for initial drafts and ideation while maintaining human oversight for final edits and strategic decisions, achieving the optimal balance between efficiency and authenticity. is a great starting option for social teams who may be weary of using AI but want to experiment with it in a native platform.

What are the best practices for using AI in social media marketing?

Today, best practices for AI in social media center on using artificial intelligence to enhance human creativity rather than replace it entirely. That said, here’s some advice that I can offer as a social media/content marketer that utilizes AI tools in my work daily:

• Always maintain human oversight of AI-generated content to ensure accuracy, brand consistency, and authentic voice. Tools like allow you to train AI on your brand guidelines while keeping humans in the approval loop.
• Use AI for data-heavy tasks. Things like sentiment analysis and performance tracking where machines excel at processing large volumes of information quickly.
• Diversify your AI toolkit by combining comprehensive platforms. Use specialized tools for specific needs, ensuring each tool serves a clear purpose in your strategy.
• Monitor AI performance regularly through A/B testing and engagement metrics. This will help you verify whether or not AI-enhanced content performs as well as (or better than) human-created content.
• Stay transparent with your audience when appropriate, and focus on using AI to deliver more value through personalized, timely, and relevant content rather than simply increasing post volume. Following these practices will help you report not just time savings but significant improvements in content quality and audience engagement.

AI for Every Social Media Marketer

If AI still seems like an overwhelming subject, don’t fret. You’re not alone. I was once there.

Although over time, I learned (and I hope you did, too) that the point of AI is actually the opposite: to ease overwhelm. Instead of feeling like competition, AI tools for social end up feeling like assistants — ones that are super competent in taking over the routine, repetitive, or time-consuming tasks that were keeping us underwater in the first place.

Ready to see how HubSpot can transform your social media marketing game? Get started with or today.

Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.

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