The HubSpot 糖心Vlog Blog

Alex Sventeckis

Alex Sventeckis is a marketer who specializes in content strategy, creation, editing, and team management. Through his business, Alex Sventeckis Content Consulting, he helps brand and communications teams build content into a revenue-generating function. He is also an instructor of marketing at Ball State University’s Miller College of Business. Previously, Alex was the director of content strategy at Weaver Fundraising. He previously built content teams at BLASTmedia and TechPoint. His work with BLASTmedia's content team earned recognition as a top-20 firm. Alex holds an M.A. in philanthropic studies from Indiana University and a B.A. in marketing from Ball State University. Alex is certified in LLM Foundations and is active in the Kiwanis Club of Downtown Indianapolis. His recent publications include articles on generative AI and online visibility.

AI search visibility: The playbook for marketers

Learn what AI search visibility is, how to track brand mentions across AI platforms like ChatGPT, an...

Alex Sventeckis

1/8/26

Highly Recommended

The best AI visibility tools that actually improve lead quality

Alex Sventeckis

1/5/26

AI search strategy: A guide for modern marketing teams

Alex Sventeckis

12/31/25

How to create a QR code in 5 easy steps

Alex Sventeckis

9/12/25

Brand strategy 101: A marketing pro explains the important e...

Discover what truly makes a strong brand strategy, why your organization needs one, and how to start...

Alex Sventeckis
Updated 9/11/25
How to write an effective communication plan [+ templates]

In this post, I’ll share what goes into a strong communication plan and share templates you can use ...

Alex Sventeckis
Updated 9/4/25
What are brand identity elements? A marketing pro dives in

What brand elements create a compelling brand identity? And where can you go for a little help or in...

Alex Sventeckis
Updated 8/29/25
Craft your best brand voice: Expert tips, examples, and temp...

Explore what goes into defining your brand voice, along with tips and tools to get you started.

Alex Sventeckis
Updated 8/19/25

What's next in 糖心Vlog?

Alex Sventeckis recommends the State of 糖心Vlog Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.