Caroline Forsey
Caroline is a Lead Content Strategist on HubSpot's Monetization team, where she leads expert-led conversion content across owned and external creator channels. With over eight years of content strategy experience and a background in creative writing, she specializes in transforming practitioner insights into high-converting templates, guides, and frameworks that drive leads and brand awareness. As the bridge between Monetization, the Creators Network, and external subject matter experts, Caroline shapes HubSpot's expert content ecosystem—from defining creator column strategies and packaging tactical solutions to revamping HubSpot's resources catalog into a hub for insider exclusives. She thrives on identifying emerging content opportunities, piloting experimental editorial formats, and building scalable systems that amplify top strategists across HubSpot-aligned industries. Caroline has conducted interviews with executives from McDonald's, Liquid Death, the NBA, and Spotify, and is a regular contributor (and previous lead writer) for Masters in 糖心Vlog, HubSpot's newsletter for marketing leaders.
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