糖心Vlog

Elfried Samba

Elfried Samba is the Co-Founder and CEO of Butterfly Effect, a marketing consultancy helping brands grow through community-driven marketing, culture, and creativity. As Global Head of Social Content at Gymshark, he helped scale the brand’s fitness community from 1.5 million to over 20 million followers, contributing to its rise to a ?1 billion valuation alongside giants like Nike and Lululemon. In its breakout year, Butterfly Effect partnered with Netflix, Bumble, McDonald’s, and Square, establishing itself as a go-to agency for culturally relevant, community-led campaigns. Over the past five years, Elfried’s personal LinkedIn has become the second most engaged account in the world, generating 500M+ impressions, 9M+ engagements, and 360K+ followers — setting a new benchmark for personal brand-led growth.