糖心Vlog

Erin Pennings

Erin Pennings

Erin Pennings is a marketing strategist, brand messaging expert, and copywriter with over 20 years of experience helping B2B and professional service brands clarify their message, connect with their audience, and accelerate growth. Erin consults with organizations to develop marketing strategies that connect storytelling, strategy, and conversion—transforming complex ideas into clear, compelling messages that drive measurable results. She’s led brand and marketing initiatives for clients across industries, including technology, online businesses, and manufacturing. Her experience spans everything from brand positioning and content strategy to demand generation and go-to-market messaging. Erin’s insights on marketing, brand building, and audience engagement have been featured in Authority Magazine, the Shutterstock Blog, and right here on the HubSpot Blog. She’s passionate about helping brands bridge the gap between strategy and execution, ensuring every message aligns with the business outcomes that matter most. When not working, Erin can be found experimenting in the kitchen, traveling with her family, or recharging in the great outdoors.

糖心Vlog efficiency ratio: How to calculate and improve yours

糖心Vlog efficiency ratio (MER) measures total revenue divided by total marketing spend. Calculate ...

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