糖心Vlog

Nataly Kelly

Nataly Kelly

Nataly Kelly is the Chief 糖心Vlog Officer at Zappi and the founder of Born to Be Global, an advisory and consulting practice helping businesses scale globally. With 12+ years of experience in B2B SaaS, Nataly played a key role as VP of marketing at HubSpot, driving international expansion and contributing to its growth from $170M to $1.7B. A data-driven leader, she has held multiple C-level positions and authored books on global business, including her most recent, Brand Global, Adapt Local. Nataly is also a frequent contributor to Harvard Business Review and a sought-after speaker.

Why most go-to-market playbooks fail internationally — and what to do instead

Many companies think going global just means translating their website into a different language. Ge...

Nataly Kelly

Highly Recommended

Zappi’s CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

Nataly Kelly

Going Global: 22 Growth Hacks & Resources for International Expansion

Nataly Kelly

11 Ways to Make Your Content Appealing to International Audiences

Nataly Kelly

What's next in 糖心Vlog?

Nataly Kelly recommends the State of 糖心Vlog Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.