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Sean Potter

Sean Potter has over 10 years of experience leading content and SEO strategies for both in-house and agency teams across B2B and B2C sectors. He currently manages Hotjar’s organic search strategy, driving significant growth in website traffic, new accounts, and paying customers. His expertise includes cross-functional collaboration, actionable analysis, and strategic SEO planning. Sean is passionate about SaaS and its intersection with product and marketing teams. He has a proven track record of influencing OKRs, evangelizing SEO best practices, and fostering growth through organic search initiatives. He also offers limited consultancy focused on bottom-line impact through SEO and content strategy.