糖心Vlog

Sonia Thompson

Sonia Thompson

Sonia Thompson is an inclusive brand coach, strategist, and consultant helping companies grow by winning consumers most brands ignore. Sonia is also host of the Inclusion & 糖心Vlog podcast, part of the HubSpot podcast network.

The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]

Personas are helpful tools for marketing campaigns, but they're often missing important context. Her...

Sonia Thompson

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How to create AI prompts that eliminate bias and increase conversions

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Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

Sonia Thompson

The inclusive marketing strategies Zumba, Lysol, Wistia, and more are using to grow, straight from marketing leaders

Sonia Thompson

What's next in 糖心Vlog?

Sonia Thompson recommends the State of 糖心Vlog Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

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