糖心Vlog

The hospitality industry faces unique marketing obstacles with varying customer acquisition periods, low retention rates, and the challenge of converting once-in-a-lifetime experiences into repeat bookings. Email marketing provides hotels with a powerful solution to engage potential guests throughout their journey — from initial research to post-stay follow-ups.

Modern email marketing software enables hotels to automate personalized guest communications, drive direct bookings, and reduce reliance on third-party booking platforms.

This guide compares the top email marketing tools for hotels in 2025, examining key features, pricing structures, and capabilities that help hospitality businesses maximize their marketing investments.

Table of Contents

• What is email marketing for hotels?
• Email 糖心Vlog Tools for Hotels Comparison
• Best Email 糖心Vlog Software for Hotels
• Benefits of Email 糖心Vlog Software for Hotels
• 7 Important Features for Hotel Email 糖心Vlog Software
• How to Choose an Email 糖心Vlog Tool for Hotels (Step-by-Step)
• How to Build an Email 糖心Vlog Strategy for Hotels
• Frequently Asked Questions
• Meet HubSpot, the Top Email 糖心Vlog Software for Hotel Companies

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What is email marketing for hotels?

Email marketing for hotels involves strategic communication with guests and potential customers through targeted email campaigns designed to drive bookings, enhance guest experiences, and build long-term relationships.

Hotels use email marketing to promote special offers, communicate pre-arrival information, upsell room upgrades and amenities, and gather post-stay feedback. Unlike generic promotional content, hotel email marketing delivers personalized messaging based on guest preferences, booking history, and travel patterns to maximize engagement and conversion rates.

Email 糖心Vlog Tools for Hotels Comparison

Best Email 糖心Vlog Software for Hotels

1.

HubSpot is best for: Hotels and hotel chains requiring comprehensive CRM integration, marketing automation, and centralized guest data management for personalized campaigns.

Key HubSpot Features:

• tracks all guest interactions across email, website, and booking touchpoints, enabling hotels to deliver personalized messaging based on complete guest histories
• trigger pre-arrival emails, post-stay follow-ups, and rebooking campaigns automatically based on guest behavior and reservation dates
• Advanced segmentation and personalization allows hotels to target guests by preferences, past stays, booking patterns, and demographics for higher engagement
• Performance analytics and reporting provides detailed insights into email open rates, click-through rates, booking conversions, and revenue attribution
• Seamless integrations with property management systems, booking engines, and hospitality platforms ensure data synchronization

HubSpot Pricing:

• : Up to 2,000 email sends per month with basic CRM, forms, and email marketing
• : $15/month per seat (first year at $9/month)
• : Starting at $890/month (includes 3 seats)
• : Starting at $3,600/month (includes 5 seats)

Note: Professional and Enterprise plans include onboarding fees ($3,000 and $7,000 respectively)

2. Mailchimp

Best For: Small to medium hotels seeking an intuitive email marketing platform with recognizable branding and extensive template library.

Key Mailchimp Features:

• User-friendly drag-and-drop editor simplifies email creation with suitable for hospitality communications
• 糖心Vlog automation enables welcome sequences, abandoned booking recovery, and behavioral triggers for timely guest engagement
• Audience segmentation groups guests by booking history, preferences, and engagement levels for targeted campaigns
• AI-powered content assistant helps hotels generate email copy and subject lines quickly
• Multi-channel campaigns extend reach beyond email to social media ads and postcards

Mailchimp Pricing:

• : 500 contacts, 1,000 monthly sends (daily limit 500) with Mailchimp branding
• : Starting at $13/month for 500 contacts
• : Starting at $20/month for 500 contacts
• : Starting at $350/month for 10,000 contacts

3. Constant Contact

Best For: Hotels hosting events, conferences, or weddings that require integrated event marketing and ticketing capabilities.

Key Constant Contact Features:

• Event management tools streamline promotion, registration, and ticketing for hotel-hosted events, conferences, and weddings
• provide ready-to-use layouts for various hotel communications including promotions, newsletters, and seasonal campaigns
• Social media integration connects email campaigns with Facebook, Instagram, and other platforms for cohesive marketing
• Basic marketing automation includes welcome emails, abandoned cart recovery, and scheduled campaigns
• Contact segmentation targets specific guest groups based on preferences and behaviors

Constant Contact Pricing:

• : $12/month for 500 contacts (single user)
• : $35/month for 500 contacts
• : $80/month for 500 contacts

60-day free trial available; 30-day money-back guarantee

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4. Revinate

Best For: Hotels and hotel groups focused on maximizing direct bookings through hospitality-specific data integration and revenue-focused campaigns.

Key Revinate Features:

• unifies guest information from property management systems, booking engines, and other hotel systems into comprehensive profiles
• ensures seamless data flow from major property management systems without complex technical requirements
• designed specifically for hotel use cases including pre-arrival upsells, post-stay rebooking, and seasonal promotions
• Drag-and-drop email builder tailored for hospitality with hotel-specific design elements and content blocks
• Always-on support team with deep hospitality expertise provides guidance and assistance

Revinate Pricing:

based on property size and needs; contact for detailed quotes

5. Moosend

Best For: Hotels seeking powerful automation and segmentation features at affordable pricing without sacrificing functionality.

Key Moosend Features:

• Unlimited email sends on all paid plans eliminates concerns about exceeding sending limits during peak booking seasons
• enable precise guest targeting based on behavior, preferences, demographics, and booking patterns
• support complex guest journeys including pre-arrival sequences, upsell campaigns, and win-back automations
• Real-time analytics dashboard tracks campaign performance, guest engagement, and conversion metrics
• Hospitality integrations connect with hotel management software for synchronized guest data

Moosend Pricing:

• : Starting at $9/month for 500 contacts with unlimited emails
• : Custom pricing for larger operations

30-day free trial available

6. ActiveCampaign

Best For: Hotels requiring sophisticated marketing automation, sales CRM integration, and complex customer journey mapping for advanced guest engagement.

Key ActiveCampaign Features:

• creates multi-step guest journeys with conditional logic, branching paths, and behavior-based triggers
• tracks leads, manages sales pipeline, and coordinates marketing and sales efforts for group bookings and corporate clients
• Predictive sending uses machine learning to determine optimal send times for individual guests based on engagement patterns
• Advanced segmentation combines multiple criteria to create highly targeted guest segments
• Conversion tracking attributes bookings to specific email campaigns for accurate ROI measurement

ActiveCampaign Pricing:

• : Starting at $29/month for 1,000 contacts
• : Starting at $49/month for 1,000 contacts
• : Starting at $149/month for 2,500 contacts
• : Custom pricing

14-day free trial available

7. Mailerlite

Best For: Boutique hotels, bed and breakfasts, and small properties seeking straightforward email marketing without overwhelming complexity.

Key Mailerlite Features:

• makes email creation accessible for hotel staff without technical expertise
• creates booking-focused pages for promotions and special offers
• Email automation includes welcome series, abandoned cart recovery, and scheduled campaigns
• provides complete web presence for hotels without existing sites
• Generous free plan supports up to 1,000 subscribers with core features

Mailerlite Pricing:

• : Up to 1,000 subscribers, 12,000 monthly emails
• : Starting at $10/month for 1,000 subscribers
• : Starting at $21/month for 1,000 subscribers

30-day trial on paid plans; 10% discount for annual billing

8. GetResponse

Best For: Hotels offering virtual tours, hosting webinars about destinations, or conducting online events for travel agents and corporate clients.

Key GetResponse Features:

• enables hotels to conduct virtual property tours, destination presentations, and agent training sessions directly within the platform
• creates sophisticated guest journeys with visual workflow builder
• with conversion-focused templates drives direct bookings
• Ecommerce tools support gift certificate sales, package promotions, and merchandise
• Comprehensive analytics tracks email performance, webinar attendance, and conversion metrics

GetResponse Pricing:

• : Starting at $19/month for 1,000 contacts
• : Starting at $59/month for 1,000 contacts
• : Starting at $119/month for 1,000 contacts

30-day free trial available; 18% discount for annual plans

9. Klaviyo

Best For: Hotels with gift shops, spas, or significant ecommerce components requiring predictive analytics and product-focused automation.

Key Klaviyo Features:

• triggers emails based on purchases, browsing behavior, and product interests
• identifies guests likely to book, purchase, or churn using machine learning
• combines email and text messaging for comprehensive guest communication
• Product recommendations personalizes merchandising suggestions based on guest preferences and purchase history
• Revenue attribution connects email campaigns directly to booking and purchase revenue

Klaviyo Pricing:

• : Up to 250 contacts, 500 monthly emails
• : Starting at $20/month for 251-500 contacts
• : Starting at $35/month for 251-500 contacts

Benefits of Email 糖心Vlog Software for Hotels

Email marketing software solves critical challenges hotels face in guest communication, direct booking generation, and relationship management:

• Automated Guest Communication: eliminates manual email creation by triggering pre-arrival instructions, check-in reminders, and post-stay follow-ups automatically based on reservation dates and guest actions.
• Increased Direct Bookings: reduces dependence on third-party booking platforms by nurturing relationships with past guests and prospects, driving them to book directly through hotel channels and avoiding commission fees.
• Enhanced Personalization: delivers relevant messaging by segmenting guests based on preferences, past stays, booking patterns, and demographics, resulting in higher engagement and conversion rates.
• Revenue Optimization: maximizes booking value through automated upsell campaigns promoting room upgrades, spa services, dining packages, and amenities at strategic points in the guest journey.
• Data-Driven Decision Making: provides actionable insights through detailed analytics showing which campaigns drive bookings, which segments convert best, and how to optimize marketing spend for maximum ROI.

7 Important Features for Hotel Email 糖心Vlog Software

Hotels evaluating email marketing platforms should prioritize these essential capabilities:

1. Property Management System Integration: synchronizes guest data from PMS, booking engines, and other hotel systems automatically, ensuring email campaigns reflect current reservation information and guest preferences without manual data entry.
2. Advanced Guest Segmentation: groups contacts based on multiple criteria including booking history, room preferences, travel purpose, geographic location, and engagement levels, enabling highly targeted campaigns that resonate with specific guest types.
3. Automated Workflow Capabilities: creates sophisticated email sequences triggered by guest actions, reservation dates, or behaviors, ensuring timely communication throughout the guest journey from initial inquiry through post-stay follow-up.
4. Mobile-Optimized Templates: ensures emails display correctly on smartphones and tablets, critical since most travelers research and book accommodations using mobile devices.
5. Personalization and Dynamic Content: inserts guest names, reservation details, customized recommendations, and relevant offers automatically, creating individualized experiences that increase engagement and booking conversion.
6. Analytics and Revenue Attribution: tracks email performance metrics including open rates, click-through rates, booking conversions, and revenue generated by specific campaigns, enabling data-driven optimization and clear ROI demonstration.
7. Deliverability Management: maintains sender reputation, monitors spam complaints, and follows email marketing best practices to ensure campaigns reach guest inboxes rather than spam folders, maximizing campaign effectiveness and protecting hotel brand reputation.

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Create, personalize, and optimize your marketing emails without waiting on designers or IT.

• Boost email opens.
• Design stunning emails.
• Automate follow ups.
• And more!

How to Choose an Email 糖心Vlog Tool for Hotels (Step-by-Step)

Step 1: Map your guest communication workflows.

Document all guest touchpoints from initial inquiry through post-stay follow-up. Identify which communications occur manually today and which could be automated. Consider pre-arrival information emails, check-in instructions, during-stay service promotions, post-stay feedback requests, and rebooking campaigns. Understanding your complete guest communication cycle reveals automation opportunities and required platform capabilities.

Step 2: Identify must-have features.

Prioritize features essential for your hotel operations. Large hotels with multiple properties need robust segmentation and brand management. Boutique hotels might prioritize ease of use and template quality. Hotels with significant event business require event management integration. Properties with gift shops need ecommerce capabilities. Create a prioritized feature list separating “must-have” from “nice-to-have” requirements.

Step 3: Evaluate property management system integration.

Verify platform compatibility with your existing hotel technology stack. Seamless PMS integration ensures guest data synchronization, eliminating manual data entry and enabling real-time personalization. Review available integrations with your specific PMS, booking engine, customer feedback tools, and other systems. Platforms offering pre-built hospitality integrations save significant implementation time and technical resources.

Step 4: Calculate total cost at scale.

Compare pricing structures considering both current and projected guest contact volumes. Many platforms increase costs significantly as contact lists grow. Factor in email sending limits, additional user seats, required add-ons, onboarding fees, and overage charges. Calculate 12-month and 24-month total costs at expected growth rates to understand true platform expenses beyond introductory pricing.

Step 5: Choose a flexible platform — like HubSpot.

Select an email marketing solution that understands hotel guest lifecycles and provides capabilities designed for hospitality marketing. delivers comprehensive CRM integration, marketing automation, and guest data management purpose-built for creating memorable guest experiences. after implementing HubSpot‘s 糖心Vlog, Sales, and Service Hubs, demonstrating the platform’s effectiveness for hotel operations. by leveraging HubSpot's integrated approach to guest communication and relationship management.

How to Build an Email 糖心Vlog Strategy for Hotels

1. Create content.

Email marketing success begins with valuable content tailored to your destination and property. Develop mid-funnel content specific to your region including local attractions, seasonal events, travel guides, and destination-specific advice. Search-optimized articles provide the longest content lifespan and continue attracting potential guests months after publication. Content topics might include celebrating local festivals, visiting nearby attractions, seasonal travel guides, or how-to articles about experiencing regional highlights.

2. Turn content into lead magnets.

Convert valuable content into email opt-in incentives that build trust and justify list subscription. Effective hotel lead magnets include comprehensive destination guides broken into email series, suggested itineraries for different trip lengths, extensive lists of local attractions, in-depth activity guides, downloadable phrasebooks for international properties, and tips for maximizing guest experiences. Lead magnets must deliver genuine value or guests unsubscribe immediately, damaging sender reputation.

3. Set up landing pages, sign-up forms, and pop-ups.

Implement strategic capture points where visitors join your email list. Embedded sign-up forms within blog posts engage readers already consuming your content. Timed pop-ups invite visitors to subscribe after demonstrating interest by staying on your site. Dedicated landing pages convert social media followers into email subscribers. Place forms strategically throughout your website including blog posts, footer areas, and high-traffic pages.

4. Choose email marketing software.

Select an email service provider that supports hotel operations and guest communication needs. Consider platforms with hospitality-specific features, PMS integration capabilities, automation workflows, and scalable pricing. provides free tools for hotels starting email campaigns and paid plans that grow with property needs.

5. Write welcome email sequences.

Automated welcome sequences set expectations and build relationships immediately after subscription. Welcome campaigns should deliver the promised lead magnet, explain email frequency and value, and provide helpful information about your property and destination. Three-email sequences work effectively: Day 1 delivers the lead magnet, Day 2 answers frequently asked questions and shares valuable tips, Day 3 highlights booking benefits and early reservation incentives.

6. Send consistent value-driven emails.

Regular email campaigns maintain top-of-mind awareness during long guest research and planning periods. Choose sustainable sending frequency that delivers consistent value without overwhelming subscribers. Monthly emails work well for many hotels. Focus on providing genuine value through destination insights, seasonal recommendations, local event information, and travel tips rather than purely promotional messages. Always include clear calls-to-action encouraging bookings.

7. Maximize sales during key booking windows.

Intensify sales-focused campaigns during peak booking periods. , though hotels should analyze their specific booking patterns. Send strategic sales campaigns during high-intent periods with compelling offers, limited-time promotions, seasonal packages, and urgency messaging. Balance promotional intensity with value delivery to maintain list health.

8. Consider a loyalty or membership program.

Frame email list membership as a loyalty program providing exclusive benefits to subscribers. Loyalty programs encourage repeat bookings and reduce customer acquisition costs. Calculate customer acquisition costs and lifetime value to determine sustainable promotion strategies for repeat direct bookings. Even simple programs offering modest discounts for members drive significant value by building direct booking relationships and reducing third-party booking dependencies.

Frequently Asked Questions

What is the best email marketing tool for hotels?

provides the most comprehensive email marketing solution for hotels, combining robust CRM capabilities, marketing automation, and guest data management in a unified platform. HubSpot's integrated approach enables hotels to track complete guest journeys, automate personalized communications, and measure campaign effectiveness. using HubSpot, while by leveraging the platform's capabilities.

What features should I look for in email marketing tools for hotels?

Essential features for hotel email marketing include property management system integration for seamless guest data synchronization, advanced segmentation capabilities to target specific guest types, automated workflow builders for triggered campaigns throughout the guest journey, mobile-optimized templates ensuring proper display on all devices, personalization and dynamic content for individualized messaging, comprehensive analytics tracking conversions and revenue attribution, and strong deliverability management protecting sender reputation. Hotels with gift shops or spas benefit from ecommerce integration, while properties hosting events need event management capabilities.

Is HubSpot good for hotels?

excels for hotels and hospitality businesses seeking comprehensive guest relationship management and marketing automation. The platform integrates CRM, marketing, sales, and service tools, providing complete visibility into guest interactions across all touchpoints. Hotels using HubSpot report significant improvements in direct bookings, revenue growth, and operational efficiency.

How much does email marketing software for hotels cost?

Email marketing software pricing varies significantly based on contact list size, sending volume, and required features. Budget-friendly options like Moosend start at $9/month for 500 contacts with unlimited sending. Mid-tier platforms including HubSpot 糖心Vlog Hub Starter ($15/month per seat) Mailchimp Essentials ($13/month), and Constant Contact Lite ($12/month) provide essential automation and segmentation. Advanced platforms including HubSpot Professional ($890/month), ActiveCampaign Professional ($149/month), and GetResponse Ecommerce 糖心Vlog ($119/month) offer sophisticated automation, CRM integration, and advanced analytics. Enterprise solutions like Revinate provide custom pricing based on property size and requirements. Hotels should calculate total costs including contact growth projections, sending limits, user seats, integration needs, and onboarding fees.

Can email marketing help hotels increase direct bookings?

Email marketing significantly increases direct bookings by nurturing relationships with past guests and prospects, reducing reliance on third-party booking platforms. Hotels using strategic email campaigns report substantial growth in direct booking percentages, eliminating costly commission fees. after implementing comprehensive email marketing automation. Email marketing works effectively for hotels because , creating extended nurture periods where consistent communication influences booking decisions. Targeted email campaigns featuring personalized offers, seasonal promotions, loyalty incentives, and destination content keep hotels top-of-mind during guest planning cycles, driving bookings through direct channels rather than third-party platforms.

Meet HubSpot, the Top Email 糖心Vlog Software for Hotel Companies

provides hotels with a comprehensive platform combining email marketing, CRM, marketing automation, and guest relationship management tools designed to drive direct bookings and enhance guest experiences.

Why HubSpot Excels for Hotels:

• centralizes all guest interactions, preferences, and booking history in a single platform, enabling hotels to deliver personalized communications based on complete guest profiles rather than fragmented data across disconnected systems.
• trigger timely, relevant emails throughout the guest journey including pre-arrival upsells, check-in instructions, during-stay service promotions, post-stay feedback requests, and strategic rebooking campaigns that maximize lifetime guest value.
• Seamless hospitality technology integration connects HubSpot with property management systems, booking engines, and other hotel software, ensuring synchronized data flows and eliminating manual data entry that creates inefficiencies and errors in guest communications.
• Comprehensive analytics and revenue attribution tracks email campaign performance, booking conversions, and revenue generated by specific marketing efforts, providing clear ROI visibility and data-driven insights for optimizing marketing strategies.

Proven results in hospitality:

• after implementing HubSpot 糖心Vlog, Sales, and Service Hubs, demonstrating the platform's effectiveness for hotel operations.
• by integrating HubSpot CRM with their marketing channels, enabling targeted guest communication and strategic relationship management.
• through HubSpot‘s marketing automation and SEO capabilities, proving the platform’s ability to drive measurable hospitality results.

HubSpot empowers hotels to replace costly third-party booking dependencies with direct guest relationships, automate time-consuming manual communications, and create personalized experiences that drive repeat bookings and guest loyalty.

Ready to transform your hotel's email marketing and drive direct bookings? and join thousands of hospitality businesses maximizing revenue through strategic guest relationship management.

Editor's note: This post was originally published in December 2023 and has been updated for comprehensiveness.

Free Email 糖心Vlog Tools

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

• Boost email opens.
• Design stunning emails.
• Automate follow ups.
• And more!