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Facebook and Instagram are a new advertising format that they hope will lure brands: the cinemagraph.

What's a cinemagraph, you ask? Created by Jamie Beck and Kevin Burg of , the image is a mix of a photograph and a video. It creates a visual where one or a few individual elements are moving while the rest of the image remains static.

The file format is a GIF, and it's created by taking a video, uploading the video to an editor, exporting the frames, and then using a program such as Photoshop to create an animated GIF. The file can be used on social media and in blog posts, just like a GIF. (You can also try out to create these types of files.)

We've collected some alluring examples of the format from . Consider what you can do by mixing video and still images.