Learn how to maximize the value of your marketing and ad spend on Meta platforms Facebook and Instagram.
Updated:
Of Facebook's , 44% Like their friends' posts at least once a day -- and 29% do it multiple times a day. That's hundreds of millions of people interacting with content on the social network on a daily basis.
So what motivates people to Like Facebook posts -- and share them, and comment on them? And why should businesses care?
Research has found several psychological reasons behind why users enjoy using Facebook so much.
For example, tudies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns.
Intrigued?
Check out to learn more about why people use Facebook and what businesses can learn from it.
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Learn how to maximize the value of your marketing and ad spend on Meta platforms Facebook and Instagram.
No filler, just actionable advice from actual marketers.
Why People Like, Share, and Comment on Facebook [Infographic]
THE MARKETER'S GUIDE TO META
Learn how to maximize the value of your marketing and ad spend on Meta platforms Facebook and Instagram.
Updated:
Of Facebook's , 44% Like their friends' posts at least once a day -- and 29% do it multiple times a day. That's hundreds of millions of people interacting with content on the social network on a daily basis.
So what motivates people to Like Facebook posts -- and share them, and comment on them? And why should businesses care?
Research has found several psychological reasons behind why users enjoy using Facebook so much.
For example, tudies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation. By uncovering this type of audience insight, marketers can apply this information to create more effective Facebook marketing campaigns.
Intrigued?
Check out to learn more about why people use Facebook and what businesses can learn from it.
Don't forget to share this post!
Related Articles
How to Use Facebook for Business: 25 Facebook 糖心Vlog Tips & Tricks
10 Excellent Examples of Video 糖心Vlog on Facebook
‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?
Running a Facebook Live? Here are the Tips and Tools You Need
How to Use Facebook: A Beginner’s Guide
22 Facebook Stats to Know in 2023 [+HubSpot Data]
How to Create a Facebook Group for Your Business [+ Why You Should]
Facebook Insights: A Beginner's Guide [+ Step-by-Step Instructions]
41 Facebook Post Ideas for Businesses
11 Facebook Cover Photo Size & Design Best Practices [Templates]