糖心Vlog

Back in October, I wrote that covered the numbers behind some of today's top social media networks. 

From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to daily active users on average, but those users come from all over the world -- with 85.2% residing outside of the U.S. and Canada. That's a crazy level of connectivity.

As I put together the post, it became obvious just how fast these networks were growing -- and I thought a lot about how hard is it to keep up with all of these changes, especially for marketers. To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. Check them out below if you're looking for some guidance for your social media strategy this year. 

34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More

Facebook

• Organic reach of Facebook Page post .
• The average post reach of total audience .
• Facebook Page videos generate per post than images.
• Videos secured the most reach, at , followed by photos (11.53%), links (9.32%) and status updates (5.09%).
• Ideal length of a status update: 40 characters.
• per fan for post with hashtags, 1.30% for post without hashtags.
• Facebook posts with images see than those without images. 

Twitter

• Tweets with images receive , 89% more Likes, and 150% more retweets.
• expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes.
• Ideal tweet length:
• Clickthrough rate is .
• A tweet that doesn’t include a # or @ mention will generate When the tweet is focused on driving an app install, forgoing a # or @ mention increases clicks by 11%. But according to , tweets with hashtags get 2X more engagement -- clicks, retweets, favorites, and replies.    

LinkedIn

• B2B buyers are turning to LinkedIn for content that will help them move forward in the buyer's journey -- and .
• in more than 200 countries, meaning it's a great place for global brands to distribute content. 
• LinkedIn has studied its own platform and found that including images in posts .
• Updates containing links can have up to engagement than updates without links.
• 16–25 words is the for B2B, 21–25 for B2C.
• can help you reach 60% of your unique audience.

Instagram

• On average, of their feeds.
• 1.1% of all posts (4.2% in 2014; 2.2% in 2015).
• Images with a single dominant color generate than images with multiple dominant colors. Images with a high amount of negative space generate 29% more Likes than those with minimal negative space. Images featuring blue as the dominant color generate 24% more Likes than images that are predominantly red.
• Photos showing faces get than photos not showing faces.
• Photos see than videos on Instagram.
• The red heart is the , which is shared 79% more than the next most popular symbol, a smiling face with heart eyes.
• and comments on Instagram contain at least one emoji.
• The for brands on Instagram is 11–20 times per month.
• Instagram audiences are on Mondays and Thursdays at 2 a.m., 8–9 a.m., and 5 p.m.

Pinterest

• Product Pins with prices get than those without.
• consult Pins on their mobile devices while shopping in stores.
• Don’t be shy to ask?: A call-to-action Pin description can .
• would rather follow a brand than a celebrity.
• Active Pinners have a than non-users.
• Users who Pin a day get the best results.
• 2 p.m. to 4 p.m. and 8 p.m. to 1 p.m. are the , and Saturday is the best day.

What networks are you most interested in investing in this year? Share your thoughts in the comments.