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With , Google Workspace has consolidated its position as the backbone of modern business operations. For teams using it, finding the best CRM Google Apps integration is becoming a priority.

Many teams still struggle to connect customer data across their Google apps. This leads to scattered information, missed opportunities, and hours of manual data entry. This is where adopting a Google Workspace-aligned CRM makes all the difference.

By integrating their CRM with Gmail, Google Calendar, and the other Google apps they use, teams can turn their familiar environment into a unified customer relationship hub. Finding the best CRM Google Apps integration ensures seamless data flow between tools, reduces manual data entry, and improves team productivity across the entire Google ecosystem

This blog highlights the best CRMs that integrate with Google apps and breaks down how sales teams can choose the right one based on functionality, ease of use, and long-term scalability.

Table of Contents

• What is a Google Workspace CRM?
• What to look for in a Gmail CRM
• The 7 best Google Workspace compatible CRMs
• Frequently asked questions about Google CRMs

What is a Google Workspace CRM?

A Google Workspace CRM is a customer relationship management system that integrates directly with Google Workspace (formerly G Suite). The best CRM Google Apps integration connects with Gmail, Google Contacts, Google Calendar, and Google Drive to centralize communication and customer data across the ecosystem, enabling teams to manage relationships without leaving their familiar workspace.

The core idea behind CRM Google Apps integration is to treat the existing Google-based communication, contact, and calendar infrastructure as the backbone of the CRM. Using this setup, teams can manage leads, customer data, tasks, and sales pipelines within the same environment they use for email, scheduling, collaboration, and file storage. This helps create a seamless workflow and reduces friction when switching between multiple tools.

Teams can use the CRM functionality inside Google Workspace in two ways: a Gmail-only CRM or a complete Google Workspace CRM.

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Gmail-Only CRM vs. Full Google Workspace CRM

Google Workspace CRMs fall into two categories: Gmail-only CRMs that operate primarily within the inbox, and comprehensive Google Workspace CRMs that integrate across multiple Google apps. Understanding this distinction helps teams determine which level of integration suits their workflow and scalability needs.

Gmail-Only CRM

A Gmail-only CRM works primarily within the user’s Gmail inbox. It operates through an extension or add-on and helps users organize and sync their contacts, track communication, log activities, and manage simple workflows without leaving Gmail.

Best for: Individuals or small teams with lightweight CRM needs who want to work directly in Gmail and keep setup minimal.

Full Google Workspace CRM

A complete Google Workspace CRM integrates across multiple Google apps — including Gmail, Calendar, Contacts, and Drive. The idea is to centralize customer data and synchronize communication, events, and files across the entire workspace, unlocking a more robust, scalable CRM experience.

Best for: Growing teams or businesses that need deeper integration, centralized customer records, and complete pipeline management across multiple Google Workspace tools.

It’s important to note that Google does not offer its own native CRM app. Its Workspace includes productivity and communication apps, but lacks built-in features such as pipelines, deal tracking, sales forecasting, and customer analytics.

While some businesses attempt to assemble a DIY CRM using Google Contacts, Calendar, and Sheets, this becomes inefficient as operations grow. As a result, most organizations rely on third-party CRMs that integrate deeply with Google Workspace — effectively creating a “Google Workspace CRM” experience with the automation, data syncing, and pipeline management that Workspace alone cannot provide.

What to Look for in a Gmail CRM

Choosing the right Gmail CRM ultimately comes down to how well it fits into the team's existing Google Workspace workflow. Beyond basic email syncing, the best tools offer deep two-way integration. Thus, they treat Calendar events as key customer interactions, streamline task management, and automate follow-ups directly within their existing workflows. In addition, it’s also important to consider long-term scalability, collaboration features, and the true cost of ownership as the business grows. Keeping these factors in mind makes it far easier to evaluate which Gmail CRM will actually support — rather than complicate the day-to-day operations.

I’ve played around with several Gmail CRMs over the years and am sharing some of my favorites below that I believe are the most effective and, more importantly, easy to use. In fact, ease of use is one of my top considerations, whether you’re looking for yourself or your team. In addition, it helps to examine the following:

Deep Gmail integration

This is a no-brainer for , of course. Businesses must consider the level of synchronization and if it is bi-directional (goes back and forth) or one-way to assess its impact on business processes.

The following questions help to clarify that:

• Do you wish to do all the work right in Gmail?
• Are you open to logging into other platforms?
• What are the kinds of activities you want — or are willing — to do in each?

Google Calendar Synchronization

The CRM must treat calendar events as first-class customer touchpoints. This makes the following capabilities a must:

• Automatic meeting logging
• The ability to view CRM data in calendar views
• The creation of follow-up tasks from meetings

Task Management and Google Workspace Flow

The best Google CRMs don't just integrate — they enhance a business’s existing workflow. In that vein, it’s advisable to use tools that create tasks in a preferred Google environment and surface reminders where the team naturally works.

Automation Within the Google Ecosystem

Automation and AI capabilities are another essential consideration. It’s good to check if the system can:

• Automate follow-up emails or reminders based on triggers or behaviors — or at least help ideate the content one can polish later
• Support lead nurturing workflows and some repetitive tasks
• Help with predictive lead scoring and customizations.

Scalability and Team Collaboration

When looking for , it’s also advisable to consider growth and whether it can keep pace with the business’s trajectory. Simply being aware of long-term plans helps to choose something that can support when it’s time to scale.

Cost and Google Workspace Alignment

While cost is a no-brainer for most businesses, this consideration takes it a step further. That’s because several CRMs offer free or low-cost options for starting. For instance, with Google Apps integration. Besides, most CRMs with Google integration range in cost from free to $50 per user per month. When choosing, in addition to the initial cost, it’s vital to also consider future costs as the business grows. Some questions to ask in that respect include:

• How much additional investment does the tool require when it’s time for the next subscription level or when the team grows?
• What is the down the road?

Should you use a CRM?

This is another consideration, for sure. Anyone with more than a handful of clients really should use a CRM. If you’re on the fence about implementing a CRM for your sales team, check out this post to learn how using a CRM helps your team grow better.

The 7 Best Google Workspace Compatible CRMs

The following comparison highlights key differences in pricing, ideal use cases, and target audiences for the best CRM Google Apps integration options available.

Businesses looking for a simple, lightweight CRM with a clean UI, strong Google Workspace integrations, and just the essentials for relationship management.

The following eight platforms represent the best CRM Google Apps integration options currently available, ranging from Gmail-focused solutions to comprehensive Google Workspace platforms. Each tool offers unique strengths in integration depth, automation capabilities, ease of use, and scalability for different team sizes and business models

1. HubSpot CRM

HubSpot CRM offers one of the strongest and most comprehensive Google Workspace integrations on the market, integrating with Gmail, Calendar, Drive, and Contacts. Its Gmail sync is seamless, allowing teams to automatically log emails, track engagement, access templates, and view customer context directly in their inbox. The experience feels native, reducing tab-switching and helping teams work where they already spend most of their day.

Beyond Gmail, HubSpot’s integration with the broader Google ecosystem is equally robust. Calendar events sync cleanly with CRM records, meeting scheduling is built in, and Drive files can be attached to contacts and deals without friction. For spreadsheet-heavy teams, adds a direct connector between Sheets and the CRM, enabling easy imports, automated data pushes, and fast list building in a familiar interface.

Besides the above-mentioned features, what sets HubSpot apart is how it pairs these integrations with its Tools like help teams automatically clean, structure, and interpret customer data, ensuring Google-synced information stays organized and actionable as the CRM grows.

Small teams can get started for free with tools competitors often place behind paywalls, while larger organizations can scale to advanced automation, reporting, and cross-team collaboration without switching platforms.

Here’s a deep dive on some standout features:

Google Integration Depth

HubSpot's integration goes beyond basic email syncing:

• Gmail Sidebar: Access complete CRM records, log emails, and create tasks without leaving your inbox
• Calendar Sync: Two-way synchronization ensures meetings automatically log to deals and contacts
• Google Drive: Attach documents directly to deals and track engagement
• Chrome Extension: Works across Google Workspace, not just in Gmail

Key Features for Google Users

The free tier includes everything small teams need:

• Email tracking and templates within Gmail
• Meeting scheduler that integrates with Google Calendar
• Mobile apps that sync with your Google account
• Deal pipeline with Gmail activity tracking
• Task management that surfaces in your Google workflow

When you upgrade to a paid version, you can also get automated personal outreach. Of these features, my favorites are email tracking and task management, which help me stay on top of everything. Plus, with a few clicks of a button, it just works.

Getting Started

Right off the bat, I was blown away by how easy it was to set up HubSpot’s CRM. After answering a few simple questions about my goals, HubSpot mapped out my starting point in about 30 seconds. For this article, I didn’t change the pipeline stages, but it seems pretty easy to do.

After choosing the Build a Sales Pipeline Playbook (one of HubSpot’s templated starting points), it walked me through syncing my Google contacts and creating a pipeline.

Next up, I started creating a sample deal — ACME Awesomeness, because, of course. Then I opened the deal, clicked “Email” on the left-hand side of the screen, and connected my inbox. From there, I followed the prompts to connect my inbox and download the HubSpot Sales extension for Gmail.

After downloading the extension, I was able to start using the CRM in Gmail.

The HubSpot Gmail CRM extension showed up on the right-hand side of my screen, just above the calendar. Plus, I could also adjust the settings by clicking the icon just beneath the URL bar.

After setting it all up, I was able to open up a new email, send a test to my alter ego, and track it. I was prompted to add the contact to my new HubSpot CRM and could create templates, insert scheduling links, and set up follow-up tasks.

The Verdict

Ultimately, I found it easy to set up, and I absolutely love the task management focus, which has been missing from past CRMs I’ve used. While it takes a few actions to set up, HubSpot guided me through it, and I didn’t have to go spelunking to figure it out. After setup, it feels quite intuitive.

is easily the most comprehensive free tool, and I definitely recommend it, especially if you have big growth plans. I love the email-specific integrations. If you’d like to take it for a spin, .

• Price: Free
• Best for: Teams that want the deepest Gmail integration, strong AI features, and a CRM that can scale from small business to enterprise.

2.

Streak is among the best CRMs with Google Apps integration, designed to keep the sales pipeline moving from within the Gmail interface. The CRM is highly customizable, allowing teams to search, filter, and sort data to create custom views. It enables easy sharing of details from one’s deals, including emails, notes, and call logs, with the team for seamless information transfer between reps.

Features

Streak’s free version includes

• Email tracking.
• Link tracking.
• Email sharing.
• Snippets.
• Mail merge (up to 50/day).

All other plans include

• Private and shared pipelines.
• Unlimited boxes.
• Mobile access.
• Core and advanced CRM features.
• Live support.

Getting Started

Getting started with Streak is as simple as adding a browser extension.

After activating it and signing in, I immediately got access to the 14-day Pro+ Trial, which featured a series of welcome videos that made it easy to dive in.

As soon as it was integrated, I could start customizing how I use Streak CRM for Gmail.

I found that it’s also possible to choose from a variety of integrations and automations. Once everything is set up, you can start using Streak CRM for Gmail, with features that include several tracking options, adding to the pipeline, link tracking, snippets, and sending later.

The Verdict

I like the ease of use and features available. Additionally, I caught up with my friend , an interactive PDF designer who has been using Streak for years, and asked her for her opinion.

Here’s what Burgener had to say:

“I love using the Streak email power tools, which are free. Email tracking helps me know if my clients have taken a peek at what I sent or if I should follow up if it looks like they missed a draft … I set up snippets to reuse perfectly worded text, so I stopped writing from scratch every time I needed to perform a repetitive task, such as inviting clients to a feedback meeting.”

• Price:
• Best for: Teams that want a CRM built entirely inside Gmail and prefer managing pipelines directly in their inbox.

3.

Salesflare is an easy-to-use CRM for small businesses selling B2B products and services that integrates directly with Gmail. With a visual pipeline feature, it reminds sales reps of upcoming tasks so prospects don't fall through the cracks.

The CRM pulls all contact information it can from , social media profiles, emails, and past conversations and automatically adds it to the records. Hence, businesses using it have all the details about each of their contacts at their fingertips. It also connects with the calendar and mobile phone to help teams manage and log their meetings and calls with leads and customers.

Features

Salesflare is known best for the following features:

• Automated address book.
• Account and contact suggestions.
• Data enrichment using public sources and email signatures.
• Email sequences.
• Email, meeting, and call synchronization.

In my opinion, the coolest feature is the data enrichment. I love how it automatically improves the quality of your CRM data based on the emails you’re already sending. I wish this were standard on more CRMs — for Gmail and otherwise.

Getting Started

As soon as I started the free trial, Salesflare gave me a sample tour that showed me how to dive right in.

The tour offered a step-by-step rundown on exactly how to get started with Salesflare.

Next, Salesflare made it easy to connect the CRM with Gmail and other providers. I followed the prompts and added the extension to Chrome.

Thereafter, the Salesflare CRM immediately populated the Gmail inbox. As you can see, the picture above shows two side-by-side views: tasks vs. all options.

The Verdict

The Salesflare tour was terrific, and I’m obsessing over the micro-UX copy in the Gmail CRM extension. I wasn’t as clear right away on how to use the CRM right from my email outside of the bar itself, but it got easier extremely quickly with just a little playing around. I love all of the integrations and the general ease of use.

• Price:
• Best for: Small to mid-sized B2B businesses that want automated contact enrichment and email + calendar syncing with minimal manual input.

4.

Copper CRM integrates directly with all Google Workspace apps. It lets teams use it to manage leads, update contact and deal records, and track tasks within their inbox. Additionally, Copper also boosts productivity with powerful CRM automations that eliminate the need for manual data entry.

Features

The Starter Plan includes:

• Lead tracking
• Contact management and segmentation
• Auto-enrich profiles
• Mobile business card feature
• Automatic email capture
• Automatic data capture
• Custom views and activities
• Zapier integrations

The automatic features are the most exciting because they save so much time. It becomes more about verification than research.

Getting Started

Once I set up the free trial and browser extension, Copper populated right in my Gmail and provided a short tour. At Copper’s prompting, I clicked on an email chain, added the contact to my list, and then viewed the whole history of our communications.

When it came time to add someone to a pipeline, I first had to create a pipeline and go into Copper’s app, but it was easy. I just clicked the template I wanted and quickly made a pipeline that worked well with my business.

From there, I could create, track, and manage opportunities in the app or in Gmail. As soon as I made one in Gmail CRM, I could see it in the app.

The Verdict

Copper CRM for Gmail feels like a no-brainer. The UX is incredible, and I’m impressed with how easy it is to set up and dive right in. I can see how it works well for solopreneurs and growing teams. And at $9 per month to start, it’s an easy yes.

• Price:
• Best for: Google-centric teams that want a clean, native-feeling interface with simple automation and minimal setup

5.

Nutshell makes it easy to centralize email and calendar activities by integrating Gmail and Google Calendar, reducing the need to jump between programs. In addition to syncing capabilities, Nutshell allows users to create tasks, document notes that can be shared with teammates, and track communication timelines without leaving Gmail.

Features

In a nutshell (pun absolutely intended), its best features include:

• Contact records and data storage.
• Automatic contact sync.
• Automatic customer data scouring.
• Lead capture through embeddable forms.
• Pipeline management.
• Communication and task management.
• Reporting and performance tracking.
• Email automation.
• Support and onboarding.

Getting Started

The first step Nutshell recommends on the first screen is to connect to Google.

I had to poke around before I found out how to connect Nutshell to Gmail. While I connected to Google right away, it wasn’t immediately apparent to me. Totally possible, I got click happy and missed it.

If that’s you, just go to Settings > Integrations, and it’s the first thing that pops up, with some helper text, to download the Nutshell for Gmail Chrome Extension.

While Gmail can handle canned emails, Nutshell makes it even easier to manage and update them. And that feature is available as soon as you add the browser extension. This is the top way that Nutshell integrates with Gmail.

The Verdict

In a nutshell (I had to make another pun), Nutshell is a solid CRM with many excellent capabilities for teams looking for a reasonably priced solution. It does just about everything a business would want. However, for those seeking deeper integration with Gmail, other solutions could be better.

• Price:
• Best for: Small to mid-sized teams that want an easy-to-use CRM with solid Gmail syncing and built-in email marketing and reporting.

6.

NetHunt is built to live within Gmail and designed to be intuitive for Gmail users. This CRM allows logging emails that can be made visible to the team for easy information sharing. NetHunt also brings full lead management capabilities to one’s inbox — letting teams collect leads, qualify them, capture relevant details, and segment contacts all from within Gmail.

Features

NetHunt’s features include:

• CRM essentials, including tasks and reminders
• Pipeline management
• Team collaboration and productivity features
• Sales, email automations, and tracking
• Comprehensive Google Workspace integrations
• Strong support options

Let’s dive into exactly how it all works.

Getting Started

Right off the bat, NetHunt takes onboarding seriously. They encouraged me to book a call to dive in. The next step was to connect the CRM to Gmail via a Chrome extension.

An app that makes using it easy? Check!

I love that NetHunt simplifies using it by telling you exactly what to do at every step.

Their Gmail CRM interface is super user-friendly and works smoothly. They have a collapsible dashboard that integrates into the sidebar right above the standard Gmail folders.

As someone who likes to read, I found it slightly frustrating to have to watch videos, but they are short and focused on the specific task at hand. Otherwise, I have zero complaints.

NetHunt’s Gmail CRM integration is so well designed and integrated that it’s easy to get up and running … quickly!

The NetHunt CRM populates new Gmail emails with options to connect to specific contacts, deals, or companies, add tasks, use templates, and track opens and specific link clicks.

The Verdict

NetHunt looks incredibly promising. With one of the smoothest Gmail integrations, it’s easy to manage just about everything right from your email. And I have to admit, when they tried to get me to book a call before I did anything else, I had some concerns that it would be overly complicated to use. Those are totally alleviated. The biggest con I see is the lack of reports and integrations at lower tiers.

• Price:
• Best for: Teams that want a fully customizable CRM inside Gmail with flexible pipelines, workflows, and data fields that live directly in the inbox.

7.

This CRM is designed to help businesses build meaningful relationships with their customers. Using their , it is possible to access contact records, message history, tasks, and sales opportunities from within Gmail. Integrating Capsule with Google Workspace also makes it seamless for sales reps on the go to access contact data from mobile.

Features

Capsule CRM features:

• Contact management
• Sales pipelines
• Workflow automations
• Email marketing and tools
• Sales analytics
• AI content assistant
• Tasks and calendar
• Project management

Getting Started

Getting started with Capsule is easy. It walks you through the first few steps, including linking to Google and Gmail. In Settings > Integrations, I found the Chrome extension and added it to my account.

After clicking on an email, Capsule asked if I wanted to add the contact to my Gmail CRM. I could choose a person, organization, or find them in Capsule, and then add all their contact details.

While I found the Gmail component of Capsule’s CRM less robust than some of the others, I must add that the app's interface was easy to navigate. It’s easy to create contacts, opportunities, and projects.

The Verdict

As with all tests, time is a limiting factor. However, Capsule is relatively easy to use from a user interface standpoint, but it is less robust as a Gmail CRM. If I were focusing solely on ease of use, it would have top marks because it’s so intuitive. However, if I’m looking for the best CRM with Google apps integration, I’d say this one isn’t quite as strong there as some of the other options.

Where Capsule really stands out to me is that they’ve put great effort into the project management side of things, and candidly, that’s where most other CRMs fall off. If you’re looking for an option that does both, this is a great solution.

• Price: , free version available
• Best for: Businesses looking for a simple, lightweight CRM with a clean UI, strong Google Workspace integrations, and just the essentials for relationship management.

Frequently asked questions about Google CRMs

Does Google have a CRM app?

No, Google doesn‘t offer a native CRM app. While some businesses use Google Workspace tools like Contacts and Sheets as a basic CRM, the approach isn’t sustainable for growing teams. That makes third-party CRMs with deep Google integration essential.

Can I use Google Workspace as a CRM?

Yes, you can use Google Workspace as a CRM. Specifically, Contacts and Sheets for basic contact management, but you‘ll quickly hit limitations. Without key CRM features such as pipeline management, automation, and activity tracking, you’ll spend more time on manual tasks than on selling.

What's the difference between a Gmail CRM and Google Workspace CRM?

A Gmail CRM primarily integrates only with the email, while a Google Workspace CRM connects across all Google apps — Calendar, Drive, Contacts, and more. The best Google Workspace CRMs offer deep integration, automation, and team collaboration features, making them a desirable option for teams seeking maximum productivity.

How much do Google CRMs cost?

CRMs with Google apps integration range in cost from free to $50 per user per month. HubSpot provides a free CRM tier with Google Apps integration. Paid options start at $9/user/month (Copper) and increase for advanced features. The good part is that most CRMs offer free trials, allowing you to test the Google integration before committing.

Do I need technical skills to set up Google CRM integration?

No, you don’t. In fact, most Google-integrated CRMs require no technical skills for setup. The tools come with step-by-step wizards, pre-built connectors, and one-click authentication with the Google account. Using them, basic integrations, such as Gmail and Google Calendar sync, typically take just a few minutes.

Which CRM offers the best automation with Google apps?

HubSpot stands out as one of the best CRM Google Apps integration options for automation, offering native integrations with Gmail, Google Calendar, Google Drive, and Google Meet. It excels at Google Workspace automation, offering native integrations with Gmail, Google Calendar, Google Drive, and Google Meet. Using it, you can log emails automatically, schedule meetings without leaving your CRM, attach files from Drive, and trigger workflows based on Google app activities.

Is there a free CRM that integrates with Google Workspace?

Yes, HubSpot offers a free CRM with native Google Workspace integration. You get Gmail integration for email tracking and logging, Google Calendar sync for meeting scheduling, and contact management — all at no cost.

Find the Best CRM for Gmail

Choosing the best CRM Google Apps integration ultimately comes down to understanding how deeply you want your CRM to live inside Gmail — and how much scalability you’ll need as your team grows.

All CRMs in this list offer strong Gmail–Google Workspace alignment, but they differ in purpose, complexity, and long-term value. HubSpot shines as the best all-around option if you want a powerful free tier that scales effortlessly. Streak is unbeatable for anyone who wants to work almost entirely inside Gmail. Copper and NetHunt offer the cleanest native Gmail experiences with strong automation. Meanwhile, Salesflare stands out for data enrichment, Nutshell for ease of use, Capsule for its project management, and TeamWave for unlimited users and all-inclusive plans.

Teams unsure which option fits best should test two tools from different categories — a scalable platform like HubSpot or Copper and a Gmail-first CRM like Streak or NetHunt. Most tools offer free trials, enabling hands-on testing without commitment. The CRM that feels most natural is the one teams will actually use.

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