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Sales funnel software automates the process of capturing, nurturing, and converting leads into customers. This gives sales and marketing teams the visibility and control they need to build a repeatable, scalable pipeline. The right tools, such as HubSpot’s , eliminate guesswork at every stage of , replacing manual follow-up and scattered tools with a single, structured system.

This guide covers 16 of the best sales funnel platforms available today, comparing features, pricing, and use cases so teams can make a confident, informed decision. Whether the goal is a free funnel builder to get started quickly, a drag-and-drop funnel builder for fast campaign launches, or an automated sales funnel platform that handles end-to-end nurturing, there's a solution here for businesses of all sizes and budgets.

Table of Contents

• What is sales funnel software?
• The Benefits of Sales Funnel Software
• How to Choose a Sales Funnel Software
• Top 16 Best Sales Funnel Software Tools for 2023

• Frequently Asked Questions About Sales Funnel Software

What is sales funnel software?

Sales funnel software is a suite of tools that helps businesses build, manage, and optimize the journey a prospect takes from first contact to closed deal. Unlike a standalone CRM — which focuses on managing existing customer relationships — sales funnel software focuses on lead-conversion workflows, guiding prospects through each stage of the buying process with automation, personalization, and real-time tracking.

Most sales funnels follow four core stages:

• Awareness (TOFU). Prospects discover a brand through ads, content, search, or referrals.
• Consideration (MOFU). Prospects evaluate solutions and compare options.
• Decision (BOFU). Prospects weigh pricing, features, and offers before buying.
• Retention. Customers are onboarded, nurtured, and encouraged to return or refer.

Modern sales funnel software supports all four stages with features like drag-and-drop funnel builders, pre-built templates, email and SMS automation, lead scoring, and AI-powered pipeline management. Most require no coding skills to operate.

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The Benefits of Sales Funnel Software

Sales funnel software delivers measurable advantages across every stage of the pipeline, from the first touchpoint to closed revenue. According to HubSpot's 2025 Sales Trends Report, 82% of sellers use AI to get insights from data, and the right funnel software is what makes that possible. Here are four core benefits teams can expect.

Data-Driven Decision Making

Sales funnel software gives teams access to real-time data on lead activity, pipeline health, and conversion rates at every stage. Instead of relying on gut instinct, sales and marketing leaders can identify exactly where prospects drop off, which channels drive the highest-quality leads, and where to invest resources for the greatest impact.

Enhanced Customer Experience

Sales funnel software enables teams to segment leads based on behavior, preferences, and funnel position. It delivers personalized content and outreach that resonates at the right moment.

This matters more than ever. Thirty-seven percent of sales reps report that prospects back out of deals because they aren't convinced the product is right for them, a problem that targeted nurturing and personalized funnel flows directly address.

Efficiency

Sales funnel software automates repetitive tasks like lead nurturing, follow-up sequences, segmentation, and email marketing. This frees teams to focus on high-value activities like building relationships and closing deals.

According to HubSpot’s report, 67% of marketing teams say AI saves them 10 or more hours per week. That reinforces why native automation in funnel software matters more than bolt-on solutions.

takes this further, allowing teams to design and automate personalized journeys across every touchpoint from a single platform.

Improved Conversion Rates

Sales funnel software increases conversion rates by creating a structured, repeatable path for leads to move through the pipeline. Features like automation, AI-powered lead scoring, and behavioral segmentation allow teams to handle higher lead volumes without sacrificing the quality of each interaction.

With 84% of sales professionals already using AI to optimize the sales process, platforms that embed these capabilities natively are becoming the new baseline.

How to Choose a Sales Funnel Software

Not all sales funnel software is built the same way. Some platforms prioritize drag-and-drop simplicity, while others lead with CRM depth, email automation, or AI-powered pipeline management.

The right choice depends on business size, existing tech stack, and the complexity of the sales process. Here are the key factors to evaluate.

Ease of Use and Templates

The best sales funnel software reduces time-to-launch, not increases it. Platforms with intuitive drag-and-drop builders and industry-specific templates allow teams to build and deploy funnels without relying on developers or designers.

For teams setting up a funnel for the first time, ease of use is often the deciding factor. According to HubSpot’s State of 糖心Vlog, analyze campaign performance data at least weekly, and 73% implement changes to active campaigns within days or hours. A powerful platform that takes months to configure delivers less value than a simpler one that's live in a day.

Pro tip: Avoid the trap of choosing style over substance. I’ve seen many people go for the “prettiest” builder over the one that’s easiest to use. The last thing anyone wants is to spend weeks (or even months!) perfecting something that never launches.

Pricing and Scalability

Sales funnel software pricing varies widely — from free tiers with limited contacts to enterprise plans running thousands per month. Teams should evaluate the starting price and what's included at each tier, how costs scale as contact lists and user counts grow, and whether the platform can support the business two or three years from now.

A tool that's affordable at 500 contacts but prohibitively expensive at 10,000 creates a painful migration problem down the road.

Pro tip: I’ve learned the hard way that the more mature a business is, the more headaches can result from a platform switch. Before opting into a platform, sales teams should compare the current state of the business with five-year goals and choose one that will meet future needs. Free can be great for people starting out, but if the paid versions are too expensive, or don’t offer what you’ll need down the road, you can kiss all the time you put into it goodbye, PLUS add more in for reconfiguring your funnels with the new system.

Integration Ecosystem

Sales funnel software doesn't operate in isolation. Funnel software that connects cleanly to existing CRM, email, payment, and ad platforms is an absolute must. The stronger the , the less manual data transfer, the fewer workflow gaps, and the more accurate the pipeline visibility.

Pro tip: Go for native integrations whenever possible! Yes, Zapier and Gumloop are awesome, but when the automation breaks, it can be a pain to find and fix. There are few things more painful than trying to connect systems that were never designed to connect. This is one area where it pays to think ahead.

Customization

Businesses come in all shapes and sizes, and so does sales funnel software. According to HubSpot’s State of 糖心Vlog, report that personalization improves leads or purchases. This is why customizable funnel stages and segmentation tools directly affect outcomes, not just workflow preference.

Sales funnel software should adapt to the business, not the other way around. Key customization features to look for include custom fields for contact records, configurable funnel stages that map to the actual sales process, and flexible dashboards that surface the metrics that matter most to each team.

Automation

Automation is the most important feature to evaluate in any sales funnel platform. By making the journey from awareness to purchase as seamless as possible, it’s easier to ensure no lead goes cold due to inaction. When evaluating , teams should map their current manual tasks and confirm the platform can handle each one natively.

Lead Management

Sales funnel software must organize, score, prioritize, and assign incoming leads reliably. cite lead quality and MQLs as their top KPI, and 34% prioritize lead-to-customer conversion rates. Effective ensures prospects move through the pipeline efficiently and land with the right rep at the right time. HubSpot's takes this a step further, letting teams build custom sales pipelines with defined stages, validation steps, and guided actions that keep deals on track from first contact to close.

Pro tip: Make sure your software is easy to set up, use, and iterate on. Need an example? Lead scoring is fantastic when set up correctly, but not all lead scoring systems are the same. Super fancy automation and other features that never get used (or rarely work right) are a waste of time, resources, and money if you’ve paid extra for the feature.

Mobile App

Sales activity doesn't stop at a desk. Funnel software with a strong mobile app allows reps to log activity, check pipeline health, and follow up with leads from anywhere. This keeps the process moving regardless of where the team is working.

Pro tip: Mobile apps are more important than most in-office teams realize, especially when teams span multiple time zones or are international. Even if your team works primarily from desktop, having mobile access makes it easier to spot check or get answers when on the road, so the rest of your team can keep things moving.

Sales Funnel Software Evaluation Rubric

Use this sales funnel software evaluation rubric to assess any platform before committing:

Top 16 Best Sales Funnel Software Tools for 2026

The table below compares the 16 best sales funnel software tools by best use case, free plan availability, starting price, and standout feature.

1.

is part of . It gives businesses of any size a centralized place to organize, prioritize, and engage prospects without needing a paid plan to get started. The platform brings together contact timelines, automated lead routing, custom lead scoring, and pipeline management in one place, with native connections across HubSpot's marketing, sales, and service tools. For teams that need more, it scales seamlessly through HubSpot’s Starter, Professional, and Enterprise tiers without requiring a platform switch.

Key Features

• Landing page templates and forms for lead capture
• Email automation and AI-powered email writing
• Automated lead assignment, scoring, and follow-ups
• Contact timeline, segmentation, and pipeline management
• 1,000+ app integrations via HubSpot App Marketplace

Pros

• Free tier includes CRM, email, pipeline tools, and up to 1,000 contacts
• Scales from startup to enterprise without a platform switch
• Native integration across marketing, sales, and service in one platform
• AI-powered lead scoring, forecasting, and automation built in
• HubSpot Customer Journey Orchestration available in 糖心Vlog Hub Enterprise for multi-channel funnel automation

Considerations

• Advanced features are available on paid tiers
• 糖心Vlog contact limits affect pricing as lists grow
• Teams new to an all-in-one platform may want to budget time for onboarding

What we like: The combination of a genuinely useful free tier and enterprise-level scalability means HubSpot grows with the business rather than requiring a platform switch at every stage. HubSpot serves over 288,000 organizations across 135+ countries — and the depth of its ecosystem means most teams never need to look elsewhere.

Pricing: Free tier available; paid plans start at $9/month billed annually or $15/month billed monthly per seat

Best for: Companies of any size looking to build and sustain a scalable, data-driven sales funnel on a single platform.

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2.

is a feature within 糖心Vlog Hub Enterprise that provides marketing teams with a single visual canvas to design, automate, and optimize personalized customer journeys across multiple channels, including email, SMS, social media, and messaging apps such as WhatsApp.

Rather than managing disconnected workflows for each channel, teams can map end-to-end journeys with intuitive drag-and-drop tools, trigger follow-ups based on real-time customer behavior, and adapt messaging dynamically based on how individual contacts engage.

What sets it apart is the combination of journey analytics and built-in revenue attribution, which connects every touchpoint directly to measurable business outcomes. Teams can see not just how contacts move through a journey, but how each stage contributes to revenue. Governance tools for team permissions and approvals make it easier to scale collaboration without sacrificing brand consistency or editorial control.

Key Features

• Visual multi-branch journey canvas with drag-and-drop builder
• Behavior-triggered automation across email, SMS, and WhatsApp
• Real-time journey analytics and revenue attribution
• Sophisticated branching logic based on customer behavior and properties
• Native integration with HubSpot CRM across marketing, sales, and service

Pros

• Replaces fragmented, linear workflows with adaptive journeys that respond to real-time customer behavior
• Built-in revenue attribution connects journey performance directly to business outcomes
• Manages up to 10 journeys with 10 stages
• Reduces friction between teams with built-in permission and approval tools

Considerations

• Requires 糖心Vlog Hub Enterprise
• Works best as part of the broader HubSpot ecosystem

What we like: Most funnel tools treat email, ads, and sales touchpoints as separate workflows. Customer Journey Orchestration connects them into a single visual canvas. Prospects get a consistent, personalized experience regardless of where they engage, and teams can see exactly how each journey contributes to revenue.

Pricing: Included with 糖心Vlog Hub Enterprise; plans start at $3,600/month

Best for: 糖心Vlog and sales teams running multi-channel funnels who need a single platform to orchestrate every prospect touchpoint.

3.

is an all-in-one online business platform built specifically for entrepreneurs, solopreneurs, and small creators who want to launch and monetize a business without stitching together multiple tools. Where Systeme.io stands out is its accessibility. The free tier is genuinely functional, including 2,000 contacts, three sales funnels, and unlimited email sending. This is enough for most early-stage businesses to validate an offer before spending anything.

Paid plans start at $17/month, and unlike many competitors, Systeme.io charges no transaction fees on any plan. It's a strong fit for anyone who wants to move fast and keep costs low, though teams that need advanced design flexibility or enterprise-level scale will likely find it outgrows its strengths at some point.

Key Features

• Sales funnel creation with templates
• Built-in email automation and unlimited sending
• Online course and membership site builder
• Affiliate program management
• Stripe and PayPal integration

Pros

• Free tier includes 2,000 contacts, 3 sales funnels, and unlimited email sending
• No transaction fees on any plan
• Covers funnels, email, courses, and automation in one platform

Considerations

• Design flexibility is more limited than dedicated landing page builders
• Best suited for individual operators and early-stage businesses

What we like: Systeme.io actually lowered its prices in 2025 while most competitors raised theirs. It’s one of the most accessible entry points for entrepreneurs who want to test a funnel before committing to a paid platform.

Pricing: Free tier available; paid plans start at $17/month

Best for: Entrepreneurs and individuals looking to launch and scale an online business quickly.

4.

Leadpages has been a dedicated landing page builder since 2012, and it remains one of the most focused tools in the category. It’s built specifically around the goal of converting visitors rather than serving as a broader marketing platform. The drag-and-drop editor and library of high-converting, mobile-responsive templates make it accessible to marketers without coding skills, while the built-in LeadMeter tool draws on over a decade of conversion data to predict page performance and suggest improvements before publishing.

Key Features

• Drag-and-drop landing page and website builder
• 250+ mobile-responsive templates with real-time conversion guidance (LeadMeter)
• A/B testing (Pro plan and above)
• AI writing assistant and AI-powered headline and image generation
• 90+ integrations, including HubSpot, Mailchimp, and Zapier

Pros

• Unlimited traffic and leads on all plans
• Fast page load speeds benefit both SEO and user experience
• Built-in conversion guidance helps optimize pages before publishing

Considerations

• Standard plan limits users to five landing pages and excludes A/B testing
• A/B testing and online sales/payments require the Pro plan
• No permanent free tier — paid plan required after trial
• Some users report steep price increases with limited advance notice

What we like: LeadMeter is a genuinely useful differentiator — it draws on years of conversion data to flag optimization opportunities as the page is being built, before it ever goes live.

Pricing: 7-day free trial available; paid plans start at $49/month (billed monthly)

Best for: Small businesses and entrepreneurs who need a dedicated, conversion-focused landing page builder without coding knowledge.

5.

is one of the most prominent sales funnel software tools on the market, and for a good reason — it’s easy to operate. The platform has tools to guide buyers through each sales process step, like email and Facebook marketing automation, and an accessible web page editor.

The platform also features a one-click upsell tool that automatically upsells any shopper who purchases anything from your website. It can be an effective means of increasing potential revenue from your customer base as a whole. It gives buyers who have already demonstrated interest in your product or service more options after showing they’re inclined to buy from you.

Key Features

• Drag-and-drop funnel and landing page editor
• Native checkout with upsells, downsells, and order bumps
• Built-in email automation and broadcast campaigns
• A/B testing across funnels and pages
• Analytics dashboard tracking sales, opt-ins, and funnel conversion rates

Pros

• Large library of proven funnel templates reduces build time
• Native checkout with upsell logic built in — no third-party integration needed
• All-in-one hosting means no separate hosting account required

Considerations

• Contact limits, email volume, and support level vary significantly by tier
• Less suited for teams that need advanced CRM depth or multi-channel automation outside the funnel
• Can become expensive as contact lists and workspaces grow

What we like: The one-click upsell and downsell logic is genuinely well-executed — it's one of the few platforms where checkout optimization is a first-class feature, not an afterthought.

Pricing: No free plan. Paid plans start at $81/month billed annually (or $97/month on monthly billing) for the Launch plan.

Best for: Small businesses and entrepreneurs that need a structured, template-driven funnel builder focused on direct response campaigns.

6.

骋别迟搁别蝉辫辞苍蝉别’蝉 tool is an excellent resource for businesses looking for a service that can independently automate and perform most sales funnel functions. The software boasts impressive features, including resources for purchasing Facebook and Instagram ads, built-in webinar software, and templates for conversion-focused sales pages.

The software is an excellent “plug and play” option. Its automation capabilities allow users to “fill in the blanks” with their content and let the software do the legwork. As a result, it’s an excellent, cost-effective option for businesses that want to take a more hands-off approach to managing their sales funnel.

Key Features

• Email automation workflows with behavioral triggers
• Landing page builder with A/B testing on paid plans
• Conversion funnel builder (Autofunnel) for lead gen and product sales
• Webinar hosting with funnel integration
• Ecommerce tools including abandoned cart recovery on higher tiers

Pros

• One of the few platforms combining email funnels, webinars, and ecommerce in one tool
• Pricing scales by contact count, making it accessible at smaller list sizes
• Free plan available with core email and landing page features

Considerations

• Funnel builder is more limited than dedicated sales funnel software
• Advanced automation, A/B testing, and webinars are locked behind higher tiers
• Pricing increases quickly as contact lists grow

What we like: The Autofunnel feature is a practical all-in-one flow — landing page, email sequence, and checkout — that works well for straightforward lead gen and digital product campaigns without needing separate tools.

Pricing: Free plan available for up to 500 contacts. Paid plans start at $19/month for up to 1,000 subscribers on the Starter plan, which includes unlimited emails, autoresponders, and landing pages

Best for: Marketers who want a funnel tool centered on email automation, with webinar hosting and ecommerce features built in.

7.

ConvertKit is a sales funnel and email marketing solution that aims to serve individual creators like bloggers, podcasters, YouTubers, and musicians. Accordingly, their pricing is affordable, and they even offer a free option to get you started. Don’t be fooled by the little price tag, though. ConvertKit has features like landing pages and forms for growing your audience and email marketing capabilities that rival some of the big players in the space.

Although it might not be as robust as other options on this list, ConvertKit is a solid choice for creators and businesses that only need specific features.

Key Features

• Visual automation builder with behavior-based triggers
• Unlimited landing pages and opt-in forms on all plans
• Audience tagging and segmentation
• Digital product and paid newsletter selling on all plans
• Subscriber scoring and advanced reporting on Creator Pro

Pros

• Free plan supports up to 1,000 subscribers with unlimited email sends
• Monetization features (digital products, paid newsletters) available even on free tier
• Clean, creator-focused interface with minimal learning curve

Considerations

• Pricing scales steeply with list size after 1,000 subscribers — a September 2025 price increase of roughly 35% hit entry-level plans hardest
• Automation sequences and third-party integrations require a paid plan
• Less suited for teams that need multi-step sales funnels or CRM depth

What we like: The ability to sell digital products and paid newsletters on the free plan is genuinely unusual — most platforms gate monetization behind paid tiers.

Pricing: Free plan available for up to 1,000 subscribers. Paid plans start at $33/month.

Best for: Content creators, bloggers, and digital product sellers who want email-first funnels with built-in monetization tools.

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Built for productivity, powered by relevance.

• Sales Automation
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• And More!

8.

ActiveCampaign is a customer experience automation platform that offers tools for managing and automating customers/leads at every lifecycle stage. Features include email marketing, deal forecasting, and personalization across every customer touchpoint.

Unlike some other solutions listed here, ActiveCampaign packages its tools separately. So, for example, if you only want Sales and CRM tools, you can access those starting at $15/month. However, email features and marketing automation tools are sold separately or bundled with Sales.

Key Features

• Visual automation builder with advanced branching and behavioral triggers
• Contact scoring and dynamic segmentation
• Built-in CRM with pipeline management (available as an add-on on lower tiers)
• A/B testing across emails and automation workflows
• 900+ integrations, including Shopify, WooCommerce, and Salesforce

Pros

• Among the most powerful automation builders available at this price range
• Scales from basic email campaigns to full omnichannel marketing orchestration
• 14-day free trial with access to Pro-level features

Considerations

• No free plan; a November 2025 policy change means new users are now charged for all contacts, including unsubscribed and bounced contacts
• Landing pages, CRM tools, and advanced segmentation require Plus plan or higher
• Pricing scales aggressively with list size — costs can spike significantly as contacts grow

What we like: The automation builder is genuinely best-in-class at this price point — conditional branching, goal tracking, and split-testing within workflows give marketing teams the kind of control that usually requires enterprise software.

Pricing: No free plan. Paid plans start at $15/month for up to 1,000 contacts on the Starter plan, billed monthly.

Best for: Mid-size to enterprise marketing teams that need advanced automation workflows, behavioral segmentation, and CRM capabilities in one platform.

9.

(formerly Infusionsoft) is a robust, all-in-one sales and marketing platform designed to facilitate your business's growth. Features like customizable, embeddable forms, and personalized follow-up bring a new layer of efficiency to capturing and nurturing prospects. Customers also love Keap’s drag-and-drop sales pipeline creator and automated upsell features that help close deals and maximize profits.

Key Features

• CRM with contact management, tagging, and segmentation
• Visual automation builder for email and SMS sequences
• Invoicing, quotes, and payment processing are built in
• Appointment scheduling with calendar integrations
• Landing pages and lead capture forms

Pros

• Combines CRM, payments, and marketing automation without third-party tools
• Built-in SMS marketing is included in all plans
• 14-day free trial with no credit card required

Considerations

• Pricing scales by both user seats and contact count, which can add up quickly for growing teams
• Not well-suited for teams that need advanced funnel-building or high-volume email campaigns

What we like: The combination of invoicing, payments, and pipeline management in one tool makes Keap a practical choice for service businesses that want to manage the full client lifecycle without stitching together separate tools.

Pricing: No free plan. Paid plans start at $299/month

Best for: Small businesses and service-based teams that need CRM, email automation, invoicing, and appointment scheduling in a single platform.

10.

is a fully featured CRM with funnel and lead tracking, automated lead assignment, and lead generation capabilities to help you bring opportunities into your pipeline and close deals. Zendesk also boasts powerful marketing automation features and real-time reporting, making it a good choice for companies looking for an all-encompassing solution to manage operations at every stage of the customer lifecycle.

Zendesk charges per user per month, making it a costlier option than other software on this list if you have a large team. However, Zendesk can be an excellent option for companies looking to bring most of their software operations under one umbrella.

Key Features

• Visual sales pipeline with drag-and-drop deal management
• Built-in calling, call recording, and email sequences
• Lead and deal scoring on higher-tier plans
• Task automation and activity tracking
• 1,000+ app integrations via the Zendesk Marketplace

Pros

• Deep native integration with Zendesk Support gives sales and support teams a unified customer view
• Clean, intuitive interface with a low learning curve
• Mobile app with full pipeline management for field sales teams

Considerations

• Core features like task automation and lead scoring are only available on the two top-tier plans
• AI features are largely bundled into the more expensive Zendesk Suite plans, not standalone Sell plans
• Per-agent pricing scales costs quickly for larger teams

What we like: The native connection between Sell and Zendesk Support is genuinely useful for teams that handle both sales and post-sale service. Reps can see the full customer history without switching tools. 

Pricing: 14-Day free trial available. No free plan. Paid plans start at $19 per agent per month.

Best for: Sales teams that already use Zendesk Support and want a connected CRM that shares customer data across support and sales workflows.

11.

general marketing and funnel solutions are great for helping garner interest in your product or service and turning that interest into hard sales and new customers. Its code-free, fully integrated landing pages offer a professional aesthetic with minimal set-up or required web design experience.

It also features a built-in shopping cart, zero transaction fees, and customizable ecommerce checkouts. 碍补箩补产颈’蝉 platform might not suit small businesses’ and startups’ budgets all that well, but it is still an incredibly effective option for facilitating your sales funnel strategy.

Key Features

• Online course, membership, and coaching product builder
• Built-in sales funnel and pipeline builder (Pipelines)
• Email marketing with automation workflows
• Website and landing page builder included on all plans
• Community and podcast hosting on higher tiers

Pros

• Replaces multiple tools — hosting, email, funnels, and checkout — in one platform with no transaction fees via Kajabi Payments
• Unlimited landing pages and marketing emails on all plans
• 14-day free trial with no credit card required

Considerations

• Kajabi implemented its first price increase in 10 years, effective January 2026affecting all legacy plan holders
• Contact limits are relatively low on entry plans — the Basic plan caps at 2,500 contacts
• Third-party payment processors incur an additional fee; using Kajabi Payments avoids this

What we like: For creators selling a single flagship course or coaching program, the Pipelines feature combines opt-in, email sequence, and checkout into a single flow that requires no third-party tools to execute.

Pricing: No free plan. Paid plans start at $143/month billed annually

Best for: Course creators, coaches, and knowledge entrepreneurs who want to build, market, and sell digital products from a single platform without third-party tools.

12.

is a reputable marketing and sales platform for online businesses. Like many other options on this list, it offers features to manage customers and leads at every stage of the buyer’s journey and nurture customer relationships.

Its drag-and-drop page builder makes creating landing pages for lead generation a breeze, and their funnel mapping feature brings an inviting visual approach to mapping out sales funnels. In addition, you can export sales funnels to PDF to quickly share ideas with management and other stakeholders.

Key Features

• Funnel mapping and visual campaign builder
• Built-in checkout with no transaction fees
• Email and SMS automation with behavioral triggers
• Video hosting with built-in bandwidth
• Affiliate management and webinar hosting on higher tiers

Pros

• Flat-rate pricing with no transaction fees on any plan
• All plans include page builders, funnels, checkouts, Kartra AI, and advanced analytics
• 30-day free trial available with a 30-day money-back guarantee

Considerations

• Contact and bandwidth limits can constrain growth on lower tiers — video-heavy campaigns can hit bandwidth caps quickly
• Webinars, surveys, and affiliate management are locked to higher-tier plans
• Interface has a steeper learning curve than simpler funnel builders

What we like: The funnel simulator on Growth and above lets teams model and optimize conversion paths before going live. This is a practical feature for teams running high-stakes product launches or paid traffic campaigns.

Pricing: No free plan. Paid plans start at $59/month

Best for: Digital entrepreneurs, course creators, and small agencies who want funnels, email automation, checkout, video hosting, and membership management in one platform. 

13.

is an all-in-one, cloud-based platform that aims to help you quickly capture leads and nurture them down your funnel. WishPond has all the sales funnel features you expect to see and more. Using your custom pipeline stages, WishPond allows you to display different landing pages and content to visitors based on their position in your funnel.

WishPond has options that fit the needs and budgets of businesses just starting out, but the software is not specific to small businesses. It’s an impressive platform that boasts an equally impressive list of clientele, including Sony, CBS, and Walmart.

Key Features

• Drag-and-drop landing page builder with device-responsive templates
• Contests and social promotions builder
• Email marketing and marketing automation workflows
• Pop-ups and lead capture forms
• A/B testing on all plans

Pros

• Combines landing pages, email marketing, and lead management in one platform at a competitive entry price
• Includes contests and social promotions — uncommon in this category
• 14-day free trial available

Considerations

• Pricing lacks full transparency — Wishpond routes many prospects through demo calls rather than publishing clear rates, and quotes can vary between prospects
• Annual contracts are required to access trial pricing; cancellation terms have drawn user complaints
• Platform design and features feel dated compared to newer competitors

What we like: The built-in contests and promotions tools — referral contests, photo contests, sweepstakes — give lead generation campaigns a social component that most funnel builders don't include natively.

Pricing: No free plan. Pricing available on request.

Best for: Small businesses and e-commerce brands that want a combined landing page builder, contest tools, and email automation without managing multiple subscriptions.

14.

is a platform based on referral marketing. Word of mouth is still as important as ever, and GrowSurf is positioned to help you grow your business through strategic referrals and rewards. Using GrowSurf, you can create custom rewards through cash payments, discounts, gift cards, and account credits to incentivize customers to spread the word about your product. GrowSurf is suitable for B2C, B2B SaaS, and FinTech companies.

Key Features

• Automated referral tracking embedded in existing signup flows
• Four reward types: double-sided, single-sided, milestone, and leaderboard
• Referral portal with white-label options on Business plan
• Affiliate program management with revenue-based billing
• Integrations with Stripe, Klaviyo, ActiveCampaign, Zapier, and more

Pros

• No annual contract required — plans scale automatically when participant limits are reached, on a prorated basis
• Quick implementation — referral tracking installs with a small code snippet
• 14-day free trial with no credit card required

Considerations

• Purpose-built for referral programs only — not a full-funnel or email marketing solution
• Pricing scales by participant count, which can increase costs as programs grow
• White-label features and full integration access require the Business plan or higher

What we like: GrowSurf embeds directly into a product's existing signup flow rather than sending users to a separate referral page. This is a meaningful UX advantage that typically drives higher referral participation rates.

Pricing: No free plan. Referral program plans start at $125/month

Best for: B2B SaaS and tech companies that want to add a structured, automated referral program to their existing acquisition funnel without heavy development work.

15.

is primarily a landing page builder and a slick one at that. Customers love its beautiful templates, easy-to-use page builder, and dynamic on-page content based on geolocation and segmentation rules. 

However, Instapage isn’t only a landing page builder. It offers forms, lead routing, lead notifications, and many integrations that can make the tool into your sales funnel hub.

Key Features

• Drag-and-drop landing page builder with real-time collaboration
• Server-side A/B testing with no page-load delay on Optimize plan and above
• Dynamic text replacement for ad-to-page personalization
• AI content generation for headlines, CTAs, and copy variants
• AdMap visualization for connecting ads to specific landing pages

Pros

• Built specifically for paid traffic — AdMap and dynamic text replacement are purpose-built for PPC teams
• Real-time team collaboration with Slack-style page comments
• 14-day free trial available

Considerations

• The entry-level Create plan excludes A/B testing, traffic splitting, and page scheduling— features available on cheaper alternatives
• Visitor limits apply across all plans and can trigger upgrade requirements for high-traffic campaigns
• Credit card required to start the free trial

What we like: The AdMap feature — which visually maps individual ads to specific landing pages — gives paid media teams a clear view of their campaign architecture and makes it easier to maintain ad-to-page relevance at scale.

Pricing: No free plan. The Create plan starts at $79/month, billed annually

Best for: Performance marketing teams running paid ad campaigns that need high-converting, ad-matched landing pages with built-in collaboration and experimentation tools.

16.

is a campaign toolkit for marketing automation users. It’s an excellent platform for creating and promoting content and marketing collateral. It includes a robust suite of features that generate and sustain prospects’ interest in your business.

The software helps set your sales funnel in motion by automating registration and follow-up for webinars, providing tools to create evergreen content offers, and enabling Facebook syncing to show leads relevant ads based on their position in your campaign.

Key Features

• 60+ automation tools, including SMS sequences, video tracking, and smart links
• Webinar automation with CRM sync (Zoom, GoToWebinar, and others)
• Video engagement tracking to trigger follow-ups based on watch time
• Facebook retargeting and lead sync integrations
• Tool Chains that combine multiple automations into a single triggered sequence

Pros

• Adds significant automation depth to existing CRMs at a low monthly cost
• 14-day free trial with no credit card required
• Phone and chat support are included on all plans

Considerations

• Not a standalone platform — requires an existing CRM or marketing automation tool to function
• Active tool limits on Starter and Pro plans can restrict how many automations run simultaneously
• Best value is concentrated for Keap and GoHighLevel users; integrations vary by CRM

What we like: The video engagement tracking feature — which triggers automated follow-ups based on how much of a video a contact actually watched — gives funnel operators a behavioral signal that most email platforms don't surface natively.

Pricing: No free plan. Paid plans start at $39/month

Best for: Small businesses and marketing agencies already using Keap, ActiveCampaign, HubSpot, or GoHighLevel who want to extend their funnel automation without building a separate tech stack.

Frequently Asked Questions About Sales Funnel Software

What is the best funnel software?

HubSpot is the best sales funnel software for most businesses. It combines lead capture, CRM, email automation, pipeline management, and multi-channel journey orchestration in one platform, with a free tier that includes more than most paid competitors offer at the entry level.

For businesses that need a dedicated funnel builder that’s focused on direct response campaigns, ClickFunnels and Kartra are strong alternatives. Course creators and digital product sellers will find Kajabi and Systeme.io better suited to their needs.

Why is everyone leaving ClickFunnels?

ClickFunnels built its reputation as the go-to funnel builder for direct response marketers, but a combination of rising prices, platform instability during the ClickFunnels 2.0 transition, and the emergence of more affordable all-in-one alternatives has driven many users to switch. Platforms like Systeme.io, Kartra, and HubSpot now offer comparable or broader functionality, often at lower price points, making it harder for many teams to justify ClickFunnels' premium.

Is ClickFunnels worth the price?

ClickFunnels is worth the price for businesses whose revenue model centers on direct response funnels, paid traffic campaigns, and one-click upsell sequences — and who will actively use those features. For teams that also need CRM depth, advanced email automation, or multi-channel marketing, the cost is harder to justify when platforms like HubSpot or ActiveCampaign offer broader capabilities at a comparable or lower price point.

Choosing the Right Sales Funnel Software

The best sales funnel software depends on the stage of the business, the complexity of the buyer journey, and how much of the funnel teams need to manage in one place. A solo creator launching a first digital product has different needs than a B2B marketing team running multi-channel campaigns across thousands of contacts.

For most organizations and teams, the priority is finding a platform that handles lead capture, nurturing, and conversion without requiring a fragmented tech stack. The right tool eliminates guesswork at every stage of the pipeline, replacing manual follow-up and disconnected data with a single, structured system that scales as the business grows.

Sales funnel software works best when it matches the way a business actually sells. The right sales funnel software removes friction from the pipeline and gives teams the visibility to act on it. HubSpot builds that foundation from day one.

Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.

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