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Most brands are underwhelming their customers with their service. 罢丑补迟’蝉 a shame, because the best customer service companies outperform their peers by a lot. Forrester found that the have 41% faster revenue growth, 49% faster profit growth, and 51% better customer retention.

The best customer service companies have one thing in common: They prioritize creating customer experiences rather than pushing a product, and that requires great customer service.

HubSpot looked at the top customer service companies as rated by their customers. This breakdown covers what each brand does differently and why customers rave about them.

How HubSpot Selects the Best Customer Service Companies

This selection of best-performing customer service companies was based on three objective, industry-recognized sources:

• . These rankings are based on a survey of over 30,000 U.S. customers who have made purchases, used services, or gathered product information in the past three years.
• . This index measures and analyzes customer satisfaction across multiple industries. The scores are based on data collected from roughly 500,000 customer interviews conducted each year.
• : Forbes partners with HundredX to survey 158,000 consumers about their customer service experiences.

Table of Contents

• What the Best Customer Experience Companies Have in Common
• Apply best practices from the best customer service companies
• 15 companies with great customer service in 2026

What the Best Customer Experience Companies Have in Common

Across industries, the biggest customer service companies consistently demonstrate three core qualities known as the “3 Ps.”

• Patience: Taking time to fully understand customer needs before responding.
• Professionalism: Maintaining expertise, clarity, and composure in every interaction.
• People-first attitude: Treating customers as valued individuals, not transactions.

Beyond the 3 Ps, the top customer service companies empower frontline employees to resolve issues without managerial approval. They unify customer data across channels to eliminate repetitive inquiries. They build emotional loyalty through proactive, personalized outreach, not just reactive support.

Now, let’s explore the 15 brands that came out on top this year and why they beat out the rest.

Apply best practices from the best customer service companies

While these are just a few examples of the best customer service brands this year, it's clear that there are more ways than one to provide value for your audience. Use them as inspiration to really wow your customers in 2026.

Companies with great customer service achieve high customer loyalty and profitability, with support functions acting as growth engines — not cost centers. Here’s how to start transforming your customer service approach to achieve similar results:

1. Start by benchmarking your current experience using industry data from HubSpot’s customer satisfaction benchmarks by industry.
2. Audit your customer journey for friction points. Look for ways to log and resolve issues automatically with .
3. Unify customer data to enable personalization with software like + that lets you unify support channels and automate ticket routing.
4. Train and empower your support teams to resolve issues independently and surprise and delight customers.
5. Track progress with customer service metrics like Customer Satisfaction Score (CSAT), Net Promoter Score (NPS), Customer Effort Score (CES), first-response time, and retention rate.

The State of Customer Service Report

Unlock essential strategies for exceeding customer expectations and driving business growth in a competitive market.

• Exclusive insights from worldwide CRM leaders
• Analysis of modern customer behaviors
• Closer look at the AI opportunity in CRM
• Strategies for staying agile in 2024 and beyond

Download the Report

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.

15 companies with great customer service in 2026

The biggest customer service companies in 2026 include Chewy, Trader Joe’s, The UPS Store (Forbes #1), Lexus (ACSI #1), and Nike. These brands consistently rank at the top of Newsweek, ACSI, and Forbes evaluations.

The following 15 companies are the best companies for customer experience and service, according to customer surveys. Learn how they elevate customer service so you can join this cohort of companies.

1. Chewy

is an online retailer of pet supplies, including food, toys, treats, and other pet-related products.

Ratings Overview

• ACSI: Ranked #2 (score: 85)
• Newsweek: Ranked #3 in Pet Food & Pet-Related Products (Online) (score: 89.75)
• Forbes: Ranked #76 (E-Commerce category)

Why Their Customer Service Shines

Chewy's is simple: Customers always come first.

For one, Chewy offers 24/7 support so new pet parents can speak to experts about what would work best for their furry companions. Second, they have an unconditional “return/replace” policy for every order placed.

Yet where the brand truly shines is how it fosters a community among its customers. Chewy builds deep emotional loyalty by treating pets as family members. The brand famously sends hand-signed condolence cards and custom portraits to customers after a pet’s passing — a gesture widely shared on social media and reinforced by real-time customer service empathy.

Chewy’s customer service humanizes the brand. They aren’t just here to sell something. Instead, they help customers create and cherish memories with their pets.

Get Inspired by Chewy

• Show customers that you care far beyond the buyer-business relationship.
• Nurture a community-driven environment so customers can freely ask questions.
• Offer buyers a seamless purchasing experience with no conditions attached.

2. Trader Joe's

is a U.S.-based grocery chain known for their low prices and unique food items. But they’re also known for their personable store associates who deliver customer service with a laid-back, West Coast vibe.

Ratings Overview

• ACSI: Ranked #16, score of 84 (Supermarkets category)
• Newsweek: Ranked #1 in Supermarkets, Discount Supermarkets (score: 89.66)
• Forbes: Ranked #10 (Grocery category)

Why Their Customer Service Shines

Trader Joe's priority is . And they do it by offering an extensive range of high-quality products at affordable neighborhood prices.

Beyond its high-quality, low-cost food offerings, Trader Joe’s is known for its extremely personable, relatable, and helpful associates who ask about their customers’ days, check for broken eggs, and help them find whatever they need.

One TikTok user even created a skit based on this very fact.

Sure, the clip pokes fun at the typical TJ checkout experience (as one user puts it). But it also shows how much the brand prioritizes creating a warm and welcoming environment for every buyer. 罢丑补迟’蝉 the hallmark of all companies with good customer service — and it’s why Trader Joe’s leads the supermarket category in customer service.

Get Inspired by Trader Joe’s

• Train your customer service/support staff to be respectful, helpful, and relaxed.
• Build a community outreach program that directly supports your core audience.
• Diversify your product categories and offer discounts on specific ranges.

3. The UPS Store

delivers predictable, expert-led service across more than 5,400 U.S. locations. The UPS Store is ranked by Forbes as the number one customer service company.

Ratings Overview

• Newsweek: Ranked #1 in Shipping & Delivery Services (score: 89.97)
• Forbes: Ranked #1 (Specialty category)

Why Their Customer Service Shines

The UPS Store builds customer trust through consistent service delivery and local expert guidance at every location, earning it the coveted top spot in Forbes’ customer service awards.

Unlike purely digital competitors, the UPS Store blends local presence with national consistency. Every franchise follows standardized protocols for pricing, packaging, and customer communication. The customer gets the same high-quality experience whether they’re in Miami or Minneapolis.

Customers rely on staff to explain complex shipping options clearly, help package fragile items securely, and proactively flag potential customs issues for international shipments.

Get Inspired by The UPS Store

• Offer transparent pricing with no hidden fees.
• Segment customer service offerings for different audiences, e.g., consumer vs. small business.
• Empower local teams by documenting service best practices from top-performing locations and distributing them via a central knowledge base (check out tool).

4. Nike

is known for the iconic swoosh adorning its footwear and athletic apparel. But its brand promise doesn’t end with a product purchase — it backs up its quality with warranties, returns, and membership incentives.

Ratings Overview

• ACSI: Ranked #3, score of 85 (Athletic Shoes)
• Newsweek: Ranked #2 in Athletic Apparel (score: 85.19)

Why Their Customer Service Shines

Nike unifies digital and physical experiences through its membership ecosystem. The Nike app offers early access to product drops, personalized training plans, and seamless returns, while in-store staff use tablets to access purchase history and recommend items based on past behavior.

What makes Nike one of the best customer experience companies is its treatment of service as an extension of product innovation. Features like digital fit guides, virtual try-ons, and AI-powered style recommendations reduce friction and increase confidence in purchasing decisions, especially for high-consideration categories like performance footwear.

Get Inspired by Nike

• Use first-party customer data to deliver personalized product recommendations and post-purchase support across channels.
• Create digital tools for customers to determine the best purchase for them.
• Build community features like challenges and leaderboards to engage customers.

5. USAA

serves military members, veterans, and their families with deep empathy and specialized expertise, providing specialized banking and insurance products.

Ratings Overview

• ACSI: Ranked #7, score of 85 (Property and Casualty Insurance)
• Newsweek: Ranked #1 in Homeowners Insurance and Auto Insurance; #4 in General Liability Insurance (score: 89.71)
• Forbes: Ranked #4 (Banking, Finance, and Insurance)

Why Their Customer Service Shines

USAA representatives understand the unique challenges of military life — frequent relocations, deployment gaps, overseas banking — and tailor their solutions accordingly.

USAA’s closed membership model fosters loyalty. The company doesn’t just sell insurance or banking. USAA acts as a financial ally through life transitions. Customers report that reps remember past interactions with them and proactively suggest coverage adjustments during moves or retirements.

Get Inspired by USAA

• Create a niche focus for hyper-relevance.
• Align with your customers’ mission and values for a high emotional connection.
• Create workflows that anticipate needs based on common milestones (e.g., automatic auto policy updates when moving states).

6. Lexus

Lexus is the luxury automobile arm of Toyota Motor Corporation. Lexus had the highest customer satisfaction score in 2025 with an ACSI score of 87.

Ratings Overview

• ACSI: Ranked #1, score of 87 (Automobiles)
• Forbes: Ranked #99 (Auto Brands category)

Why Their Customer Service Shines

Catering to a luxury market, Lexus needs to compete in service. Dealerships treat service visits as luxury hospitality experiences. Customers receive complimentary car washes, refreshments, and loaner vehicles. Staff can access centralized profiles to recall customer preferences without being asked.

Every Lexus service interaction includes a digital vehicle health report, and follow-ups are scheduled automatically based on driving patterns.

Get Inspired by Lexus

• Deliver anticipatory, high-touch services to encourage retention and repeat purchases.
• Think about how to turn maintenance interactions into a value-add, not a chore.

7. Chick-fil-A

is an American fast-food restaurant chain that offers some of the best chicken sandwiches you’ll ever eat.

Ratings Overview

• Newsweek: Ranked #3 in Fast-Food Restaurant Chains (score: 90.42)
• Forbes: Ranked #3 (Restaurants category)

Why Their Customer Service Shines

It’s challenging to make your customer service stand out when you're running a fast-food operation, but Chick-fil-A delivers by redefining convenience as service.

Chick-fil-A models its service blueprint after luxury hotels, responding to customers with its signature “My pleasure” response. Their two-lane, convenient drive-thrus are fast and let you speak with a human, rather than shouting through a faceless speaker.

Chick-fil-A also anticipates customer service needs by making sure customers have everything they need before they walk or drive away — extra napkins, sauce packets, straws, even a smile.

Get Inspired by Chick-fil-A

• Train your service/support staff to cater to granular customer needs or expectations.
• Pinpoint overlooked areas in customer experiences to fine-tune your strategy.
• Consistently monitor ongoing efforts to gauge existing customer engagement levels.

8. Costco

is a membership-only warehouse club offering a range of products, including groceries, pharmacy, sporting goods, household appliances, and more.

Ratings Overview

• Newsweek: Ranked #1 in Superstores & Warehouse Club Stores (score: 85.81)
• Forbes: Ranked #59 (Pharmacies category)

Why Their Customer Service Shines

Costco’s customer service experience relies on providing high-quality branded merchandise at affordable prices.

The company generates , meaning that Costco is incentivized to provide long-term customer value over short-term sales. Its (4,000 vs. 30,000+ at competitors) means that only high-quality, high-demand items are stocked.

The result? Intense customer loyalty and solid revenue.

Get Inspired by Costco

• Consistently offer incentives, deals, and discounts to build customer goodwill.
• Develop a loyalty program that offers exclusive benefits/perks for members.
• Prioritize product quality over quantity to ensure buyer satisfaction.

9. Publix

is the largest employee-owned grocery chain and pharmacy in the United States, focused in the Southeast U.S.

Ratings Overview

• ACSI: Ranked #14, score of 84 (Supermarkets)
• Newsweek: Ranked #2 in “Supermarkets” and “Pharmacies & Drugstores” (score: 89.62)
• Forbes: Ranked #6 in Grocery

Why Their Customer Service Shines

Publix’s employee ownership model drives high consistency and service in everyday retail interactions. ??Publix employees (called “associates”) are trained to engage customers with warmth and initiative.

??Publix shoppers frequently cite experiences like staff walking them to an item’s location, offering samples of new products, or helping customers load groceries in the rain.

Get Inspired by Publix

• Align employee incentives with great service.
• Integrate with the community through partnerships, sponsorships, and more.

10. Five Below

is a chain of specialty discount stores offering an extensive product range, including clothing, sporting goods, pet supplies, and electronic accessories.

Ratings Overview

• Newsweek: Ranked #2 in Discount Home Goods (score: 81.85)
• Forbes: Ranked #60 (Discount Stores category)

Why Their Customer Service Shines

Five Below’s entire model is built around teen affordability and autonomy. By pricing everything at $5 or less, the brand empowers young shoppers to make independent purchases with their own funds — fostering early brand loyalty.

This is also reflected in how Five Below approaches its community. The company leans into Gen Z culture with TikTok-native marketing, seasonal trends, and community giving. Since 2006, the company has for kids and families in need.

That aside, like all the other best customer service brands, Five Below really understands how its shoppers think and behave. They recognize online trends and aren’t afraid to build around them. Here’s one such example.

Get Inspired by Five Below

• Offer a shopping experience that takes into account the customer's purchasing habits.
• Hop on online trends that resonate with your core audience.
• Direct your community outreach efforts to your primary customer group.

11. Ace Hardware

is a hardware retailer’s cooperative that specializes in home improvement, decor, tools, and services.

Ratings Overview

• Newsweek: Ranked #1 in Auto Supplies (score: 85.31)
• Forbes: Ranked #36 (Home & Furnishings category)

Why Their Customer Service Shines

Ace Hardware operates as a locally owned cooperative, meaning each store stocks products based on neighborhood needs— not corporate mandates. This localized business model is at the forefront of the .

The Ace customer service model is designed around a visit to your neighbor. Employees greet every visitor with, “Can I help you find something?”— a policy that turns overwhelming hardware stores into guided, confidence-building experiences for DIY novices.

Get Inspired by Ace Hardware

• Design your customer experience to cater to novices as well as knowledgeable buyers.
• Provide an open line of communication for customer queries and concerns.
• Hyper-relevance builds trust: Capitalize on local customer needs before diversifying your offerings.

12. Texas Roadhouse

is a steakhouse chain specializing in southwestern-style American cuisine.

Ratings Overview

• ACSI: Ranked #15 in Full-Service Restaurants (score of 84)
• Newsweek: Ranked #2 in Casual Dining Restaurant Chains (score: 89.39)
• Forbes: Ranked #71 (Restaurants category)

Why Their Customer Service Shines

This brand has : "Legendary Food, Legendary Service.” Texas Roadhouse celebrates everyday customers, not elite diners, and delivers high-quality food at approachable prices.

Staff are trained to read the room. Are you celebrating? Need extra bread? Bringing kids? Their customer service adapts dynamically without scripts, making premium steakhouse quality accessible to everyone.

Get Inspired by Texas Roadhouse

• Price and market your products based on customers’ expectations.
• Build a brand image that celebrates core customer motivations and preferences.
• Identify competitor/market gaps to build a unique buyer experience.

13. Apple

is a U.S.-based brand that offers a range of electronic accessories, software, and hardware products.

Ratings Overview

• Newsweek: Ranked #1 in Payment Services and Music Streaming Services; #5 in Consumer Electronics (Online) (score: 90.97)
• Forbes: Ranked #117 (Technology/Software category)

Why Their Customer Service Shines

Apple makes fantastic products that work together as an ecosystem. But even still, setting up or troubleshooting new tech can be frustrating, and consumers need support.

础辫辫濒别’蝉 program supports customers through its top-of-the-line, concierge-style customer support for all its products. Their decentralized model handles service and checkout all from a store associate’s iPad. But there isn’t an Apple store in every town, so what’s more impressive is their remote support.

Apple extends its concierge-style support online with predictive troubleshooting, device telemetry, and multichannel support. 罢丑补迟’蝉 what earns them the title of one of the best customer service companies.

Get Inspired by Apple

• Look beyond mere product features to create unique customer experiences.
• Minimize purchasing anxiety with the help of customer education.
• Offer distinct and streamlined support services to resolve customer issues.

14. Amazon

is an ecommerce retail marketplace offering membership services, including two-day shipping, video and music streaming, and grocery delivery.

Ratings Overview

• Newsweek: Ranked #1 in Payment Services and Music Streaming Services; #5 in Consumer Electronics (Online) (score: 90.97)
• Forbes: Ranked #31 (E-Commerce category)

Why Their Customer Service Shines

Amazon’s award-winning customer service extends beyond its core retail product to also include Amazon Prime Video, Amazon Pay, Amazon Music, AmazonFresh, and KDP Print (Kindle self-publishing).

While anyone can order from Amazon, a lot of the magic happens in its Amazon Prime subscription. Prime members receive two-day shipping, relevant product recommendations, one-click refunds, and subscribe and save. Amazon resolves delivery issues in real-time, like notifying customers of late deliveries.

Get Inspired by Amazon Prime

• Offer customers a choice across product ranges (even if it comes at a premium).
• Make returns easy, and give consumers the benefit of the doubt.
• Strive for product/content quality rather than quantity for better engagement levels.

15. Nordstrom

is a quintessential luxury clothing and apparel brand based in Seattle, Washington, and the best customer service company in Newsweek’s fashion category.

Ratings Overview

• Newsweek: Ranked #1 in Fashion Accessories; #2 in Department Stores (score: 90.7)
• Forbes: Ranked #85 (Department stores category)

Why Their Customer Service Shines

Nordstrom blends luxury service with digital convenience. The brand’s flexible return policy is legendary, letting shoppers return items at the curb without a receipt. Another real differentiator is its stylists: Shoppers can build relationships with personal stylists who remember their preferences across visits and channels.

To Nordstrom, their primary product isn’t apparel or clothing. They don’t just sell fashion, but rather, convenient shopping and self-expression.

Nordstrom’s customer service excellence manifests in how it blends in-store and digital shopping experiences for its buyers. Shoppers can check current inventory, receive customized “fit” recommendations, and even reserve in-demand items online. For a century-old company, that’s beyond impressive.

Get Inspired by Nordstrom

• Create a digital experience that incorporates the best bits of the in-store experience.
• Structure your return/cancellation/refund policies to be customer-friendly.
• Adopt emerging technology to optimize internal workflows and augment your staff.

Level Up Your Service

The top customer service companies excel at proactive communication, omnichannel consistency, and employee empowerment. They know how to unify customer data, anticipate needs, and give frontline staff decision-making authority to deliver on their promises.

HubSpot's Service Hub enables companies to track and improve customer service metrics through a shared inbox, AI-powered ticketing, and knowledge base tools — all in one platform. Explore Service Hub features to see how you can deliver memorable experiences at scale.

Editor's note: This article was originally published in June 2023 and has been updated for comprehensiveness.

The State of Customer Service Report

Unlock essential strategies for exceeding customer expectations and driving business growth in a competitive market.

• Exclusive insights from worldwide CRM leaders
• Analysis of modern customer behaviors
• Closer look at the AI opportunity in CRM
• Strategies for staying agile in 2024 and beyond

Download the Report

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.