糖心Vlog

I’ve spent a decade working on websites and content systems, and one thing has remained constant: People don’t just want information, they want a way in. And most of the time, that doorway is a contact form.

That’s what a good contact form does — it starts a real conversation. In this article, I’ll show you how to create a contact form that actually works, why it matters, how to build it in HubSpot, and which free templates are worth using.

Table of Contents

• How to Create a Contact Form
• How to Create a Contact Page
• Benefits of Contact Forms
• Free Contact Form Templates

Benefits of Contact Forms

Contact forms are one of the most effective ways for your customers to reach out to you. If you use contact forms properly, it shows business integrity and genuine care for customers.

I use many SaaS tools and platforms as part of my work, and often need to communicate with them using their contact forms. Seeing a well-constructed form makes me feel good that the problem will be solved quickly.

In my experience, resolving an issue is 50% about understanding it, and a good form helps explain the problem clearly.

Consider what happens when someone fills out your contact form. You capture their name, email, issue details, and any other necessary information to assist them. Now compare that to receiving a random email. It might lack critical details, get filtered into spam, or end up in an unchecked inbox.

Research from Yaguara shows that seek support on social media. Well, my own ISP does this, and every time I’ve tried it, the experience was far less effective. While some may see forms as old-school, they remain one of the most efficient ways to start a conversation with your business.

, CEO of , agrees: “We use HubSpot contact forms all the time — both for ourselves as HubSpot customers and for our clients. We’ve also worked extensively with Gravity Forms and many others.

“After more than 16 years of building and managing forms, I can say they’re still one of the most reliable ways to open a conversation online.”

Contact forms are not as rushed as chat, but not as formal as email. They collect the right information while still being easy to use. They also protect your email address from spam bots.

Instead of posting your address online, a contact form filters real inquiries while shielding your inbox. A polished contact form shows your business is serious about communication.

I also had a chat with , CEO of the prominent digital marketing agency , whose innovative work I’ve long admired.

He shares, “The best-performing websites treat contact forms as conversion engines. A well-built form turns a moment of curiosity into a qualified lead — it’s where the interest becomes intent. Every detail, from the number of fields to how fast it loads, shapes the decision to reach out.”

The right contact forms and pages, meanwhile, help streamline customer queries and provide a sense of substantive connection: Forms promise recognition, review, and response to customer concerns.

So, let's start by reviewing how to create a contact form. We’re going to cover the steps to do this within — whatever software or tool you use, the steps should be somewhat similar.

HubSpot's Free Online Form Builder

Generate leads from your website using a powerful online form builder.

• Customer Surveys
• Lead Capture
• Event Registration
• And More!

Contact forms should be simple. They must quickly collect customer information, identify key concerns, and forward it to the right person within your organization.

While there’s no single way to create a contact form, here’s a simple step-by-step guide to building a form with the .

1. Log in to your HubSpot account or create a free account.

Go to your with your login details. If you’re new, you can make a free account in less than two minutes. HubSpot will walk you through setting everything up.

2. Click on “糖心Vlog” and then “Forms” in the drop-down menu.

You’ll find the Forms tool in HubSpot’s 糖心Vlog section. This makes sense because forms help you collect leads. They connect directly to your marketing tools and customer database.

3. Open the “Forms” landing page and start creating forms.

Now, open the landing page for “Forms” to create a free form — this is how you’ll be able to customize your contact form.

HubSpot’s form builder opens with different options to get started. You can use templates from the list of templates or use the Start from Scratch option at the bottom of the page.

I am going to use templates and explore all the templates using the View All Templates option.

4. Explore all the HubSpot form templates.

You should now see the templates ready to be used for creating your forms on the All Templates page. Simply click on the template that best suits your needs.

In this example, let’s use the Contact Us form template.

5. Choose the “Contact us” form template.

The contact template gives you a tested starting point. It has the fields most businesses need: name, email, and message.

Click “Use Template,” and you’ll be taken to the HubSpot form editor with the detailed form ready to be used or customized.

6. Pick the contact elements you want to incorporate.

Next, choose the contact form elements you want to incorporate. You’ll notice the form comes prebuilt with First Name, Last Name, Email, Phone Number, and Message fields.

You can also use a personalized confirmation response for each submitted form on the right side of the HubSpot contact form editor.

Each field type ensures that people enter the correct kind of information — email fields check for proper format, while phone fields accept standard number inputs.

You can add other elements, images, and GDPR-related options as needed using the Add to Form option in the top left corner. You can also activate automatic ticketing or Captcha.

, the CEO of , points out that file-handling is one of the most overlooked aspects of building contact forms.

“People focus on color and layout, but forms fail when they can’t handle the content users actually send — big media files, screenshots, PDFs. Optimizing upload limits and delivery paths keeps forms lightweight and dependable.”

7. Publish and Update your form.

And that’s it! Your form is ready to go out and collect and connect.

Click on Review and Update in the top right corner to review and finalize your contact form. Once you confirm the Update, the form is published, and you will be taken to a page where you can select where you want to use your form.

You can embed with HubSpot, get the embed code, or use the form with a share link.

While embedded forms make it easy for visitors to quickly reach out and get in touch, they can also get overwhelmed by other elements on your site.

Let’s dig into another contact option: The standalone contact page.

Standalone contact pages give you more control. They work well when you want to add extra information or resources next to your form.

Below is a step-by-step guide to creating a contact page in just a few minutes. For the sake of consistency, we’ll review the steps in creating a contact page in HubSpot in this section as well.

1. Log into your HubSpot account and visit the Content menu.

Start by logging into your HubSpot account. Click on the Content menu and then select Website Pages in settings.

2. Get started to receive all Theme Templates.

Click on the Get Started option to access all the page templates you have from HubSpot. Pick the page where you want to build your form. Let’s go with the Blank Page template.

3. Import the Contact form to the Contact Page.

In the blank page, you will see the +Add Section button once the page opens in the page editor. And clicking it will take you to the different section menu.

Click on the Form button, and it will take you to the list of existing forms you have. You will find the Contact Form we built a few moments ago there.

Simply click on the form you want to import on the page, and the form header will appear. Now, click on the Select an existing form you’ve made previously button and import your previously built contact form to the page.

If you see something like the image below, you now have the previously built Contact form integrated into the newly created website page.

4. Adjust the contact form size and style with the page.

You have made your contact page with the form. Now let’s make some adjustments and styling. You can select the Section settings from the left side of the menu bar to make adjustments to the page.

Also, you can edit the form background color and styles to match the page design and color.

5. Click Global theme styles to customize the page.

When you click Global theme styles, you can customize the design of the page and the page materials like the Fonts, Colors, Elements, Buttons, Links, etc.

There’s also an option to Preview what your form will look like on desktops, tablets, and mobile phones prior to officially sending it out.

Once you have adjusted the styling, made the necessary small modifications, and polished it to achieve a visually aesthetic look, you have successfully created a form page on your website.

6. “Publish” to get your shareable link or add your custom domain.

Click Publish to get your shareable link, and you’re done! You can embed it on your site or add your custom domain to set it up directly on your website.

Now, let’s review some popular free contact form templates to help you through the processes we just covered.

Free Contact Form Templates

Looking for inspiration for your next contact form, or do you need a solution that integrates with your current website platform?

I’ve gathered some of the best free contact form templates and tools, each with its own strengths. Whether you’re running a WordPress site, prefer a cloud-based form builder, or just want a simple HTML snippet, you’ll find something here that fits your needs.

1. HubSpot Forms Template

You can build forms right in WordPress using the . It does more than just build or show forms on your site. Forms made with the plugin automatically sync with your database. This keeps all your contact information in one place.

The drag-and-drop form builder works smoothly inside WordPress. You don’t have to switch between different programs. HubSpot forms automatically match your website’s style, although you can change this with custom code if you prefer.

2. Jotform Contact Form Templates

has 10,000+ free contact form templates for almost any purpose. The platform excels in handling conditional logic and complex workflows. The connects form fields directly to your customer database. It can create deals and work with custom objects.

The visual builder shows live previews while you work. Forms can include payment processing, file uploads, and electronic signatures. This helps with contracts or applications that need documents.

3. Fluent Forms

is one of the fastest form plugins, offering 30+ free contact form templates, including contact forms, support forms, newsletters, job forms, and directory forms. Its drag-and-drop builder enables you to create multi-step or conditional forms in minutes.

Fluent Forms also supports file uploads, spam protection, payment fields, and GDPR compliance right out of the box. It also integrates smoothly with HubSpot, making it simple to manage submissions across platforms.

4. Forminator WordPress Plugin Contact Form Template

Forminator has a drag-and-drop builder that includes templates for contact forms, quizzes, polls, and payment forms. You can use the free to install on your website and start creating forms for free.

Forminator connects with popular email services and customer databases. You can add custom CSS and JavaScript if you’re a developer. API hooks let you connect with services that aren’t directly supported.

5. WPForms Contact Form Template

handles millions of submissions daily on 6+ million sites. The plugin provides 2,000+ free templates, from basic contact forms to advanced, multi-step applications. It’s very fast, with most forms set up in under five minutes.

Choose from a wide range of form types, including booking, registration, and payment forms. WPForms also offers powerful features like smart conditional logic, instant notifications, spam protection, and easy entry management.

6. Metform Plugin Contact Form Template

Metform is another contact form plugin that comes with drag-and-drop functionality to help you create any type of form. The forms made in Metform can trigger HubSpot workflows, create deals, and update contact information. The visual builder shows exactly how forms will look on your published pages.

7. Colorlib Contact Form Template

has a collection of 40+ free HTML5/CSS3 contact form templates. These aren’t plugins. They’re code templates you download and customize. This gives you complete control if you are familiar with HTML and CSS.

Templates range from simple one-field forms to complex layouts with maps and social media links. All use responsive design and modern animations. All are responsively designed with smooth, modern animations that work across devices.

8. Gravity Forms WordPress Plugin Contact Form Template

is designed with developers in mind. It offers extensive hooks and filters for deep customization, making it a favorite among the agencies that build complex client projects.

The plugin includes a form template library for quick setup, while add-ons expand its capabilities with quizzes, surveys, and integrations with dozens of external services.

The allows you to automatically send form submissions to HubSpot contacts, companies, deals, and custom objects.

Start creating contact forms.

I’ve built and written about hundreds of websites over the years, and I’ve learned that contact forms reveal how a brand truly treats its users.

It’s never about fancy design — it’s about how quickly and clearly someone can reach you when they need help.

When I worked at Fluent Forms, I saw small details change entire user experiences — a better confirmation message, a simpler layout, or one less required field.

A good contact form listens. It respects people’s time. It reminds them that there’s a real person on the other side.

And if you get that right, everything else on your website starts to work better.

HubSpot's Free Online Form Builder

Generate leads from your website using a powerful online form builder.

• Customer Surveys
• Lead Capture
• Event Registration
• And More!