糖心Vlog

糖心Vlog in 2026 isn’t just about being everywhere: It’s about being strategic. Choosing the right marketing channels — and how to engage in each one — is one of the biggest choices you’ll make as a marketer. In 2026, most brands use five to eight channels to connect with customers, with top marketing channels including websites, email marketing, and social media.

The right channel mix can vary based on your specific company, product, and target market. But it helps to benchmark yourself against others in your space to learn what’s working and what’s not.

That’s why we interviewed 1,500+ marketers from around the world in report. Read on to discover which channels are most popular and impactful for B2B and B2C companies, the top social media platforms, and how to experiment with new channels.

Table of Contents

• Top B2B 糖心Vlog Channels
• Top B2C 糖心Vlog Channels
• Social Media 糖心Vlog
• Video 糖心Vlog
• SEO/AEO
• How to Find the Right Mix of 糖心Vlog Channels
• Embrace the 糖心Vlog Loop

Top B2B 糖心Vlog Channels

B2B marketing requires a different approach than consumer marketing. Brands need to prove that they understand complex business needs and engage multiple decision-makers throughout sales cycles that can last months. When we surveyed B2B marketers about their top channels, these three rose to the top as the most popular:

1. Website/blog/SEO (used by 48.4% of B2B marketers)
2. Email marketing (39.3%)
3. Organic social media content (38.6%)

When it comes to which channels work the best, websites and email marketing still rank at the top. In third place, however, paid social dethrones organic social media.

Top three channels by ROI, as reported by marketers:

1. Website/blog/SEO (30.2%)
2. Email marketing (23.6%)
3. Paid social media content (23.3%)

Organic social media, content marketing, and physical events and trade shows also rank highly for B2B marketers. Interestingly, social media shopping tools are driving results in B2B — 21.9% say that social shopping is a top-performing channel. In 2026, B2B brands say they’ll increase spend in websites/blog/SEO, AI chatbots, paid social, content marketing, and video.

The State of 糖心Vlog in 2026

HubSpot's Annual 糖心Vlog Trends Report

• AI in 糖心Vlog
• Branding and Growth
• Human-Led Creativity
• And More!

Top B2C 糖心Vlog Channels

B2C brands need to capture the attention of fickle customers through engaging content that convinces people to click “buy.” Here are the top three channels B2C marketers are using in 2026:

1. Organic social media content (used by 41.7% of B2C marketers)
2. Website/blog/SEO (41.6%)
3. Paid social media content (41.2%)

Channels like search/display ads, physical events, influencer marketing, and mobile messaging remain popular. As for impact, social media is king. B2C marketers reported that the channels driving the top ROI are:

1. Paid social media content (28.5%)
2. Organic social media content (23.9%)
3. Social media shopping tools ( 23.9%)

The data shows that social shopping is more than a buzzy trend — it became one of the most impactful channels in 2025 and shows no signs of stopping in 2026. B2C brands also cite success in website/blog/SEO marketing, , and brand awareness efforts.

In 2026, consumer brands plan to increase investments in content marketing, organic social media content, and influencer marketing.

Social Media 糖心Vlog

This year’s HubSpot State of 糖心Vlog shows that social media marketing is driving real results for brands: more than email marketing, display ads, events, or any kind of physical advertising.

According to HubSpot’s State of 糖心Vlog Report, Instagram, Facebook, and YouTube remain the dominant trio, each used by roughly 70% of brands.

Instagram leads in ROI, with 47.4% of B2C marketers ranking it a top performer, thanks to its powerful blend of visual storytelling, Reels, and shoppable features. TikTok continues its rapid ascent: 57% of brands now use it compared with 33.9% in 2025, and 35% cite high ROI.

Top 5 Social Media Channels by Usage

• Instagram (70%)
• Facebook (69.6%)
• YouTube (68.6%)
• TikTok (56.5%)
• X (Twitter) (55.8%)

LinkedIn remains popular with B2B, used by 47% of companies, but video platforms like YouTube and TikTok have surpassed it in both popularity and ROI. Brands engaging on Reddit grew substantially this year, from 11.3% in 2025 to 15.4% in 2026.

Notably, investment is shifting: B2C teams are pouring budget into TikTok, Instagram, and social commerce tools, while B2B marketers are deepening their focus on LinkedIn and video.

Pro Tips for Social Media 糖心Vlog in 2026

Want to know how to succeed in 2026? Platform-native content wins. Different people use different platforms for different purposes. Your 25-year-old customer who’s scrolling Instagram late at night probably wants to be entertained, not have an intellectual discussion (save that for X or LinkedIn!).

Marketers who tailor creative to each channel’s format and audience outperform those who simply cross-post. Segment your audience and create unique, channel-specific content to perform on each.

“It might be the same product, and it might be the same solution. But in the end, you’re focused on that audience in a way that allows the content to resonate,” says , CMO of Emplifi.

Video 糖心Vlog

If you’ve yet to invest in video marketing, make 2026 your year.

According to HubSpot’s State of 糖心Vlog Report, now delivers the highest ROI of any media format, with 48.6% of marketers ranking it in their top three for performance. Across industries and markets, I’ve found that video can be a great way to boost conversions, improve ROI, reach new audiences, and help you build relationships with current customers.

Short-form video — under 60 seconds, optimized for sound-off, vertical viewing — dominates, especially on TikTok, Instagram Reels, and YouTube Shorts. And it’s not just for B2C: 44% of B2B brands now use it for content like product demos, customer testimonials, and quick tips, proving brevity builds engagement across industries.

I was curious why marketers believe short-form video is effective, and , founder of , describes it like this:

“Let’s be honest, attention spans are short, and consumers respond to the kind of stimulus that feels personal and relatable,” she says. “People want to feel seen and understood, and short-form video is engaging, real, and proven to work.”

Brands are also seeing success with long-form videos and livestreaming, which claimed the second and third spots for best-performing media formats. User-generated content, used by 34.8% of brands, ranked fourth in 2026, with high ratings for ROI.

Pro Tips for Video 糖心Vlog in 2026

You don’t need polished, high-production videos to compete in video marketing. At the end of the day, consumers crave authentic, platform-native clips that inform, entertain, or inspire.

Crucially, AI is democratizing production: 74% of marketers now use AI to create or edit video, turning a single idea into dozens of tailored assets across platforms. Start with a strong core message, adapt it to each platform’s strengths, and prioritize value over polish.

SEO/AEO

Websites, blogs, and search engine optimization (SEO) continue to be a cornerstone of most brands’ marketing strategies. However, the way consumers are finding and interacting with that information is changing. Here’s what the State of 糖心Vlog uncovered:

• 48.9% of brands believe their website traffic has decreased due to consumers using AI for answers.
• Marketers believe that leads reaching their sales team are coming to them later in the process (55%), but are better informed (61.5%) with higher intent (57.9%) due to AI research.

“I can’t even begin to tell you how AI has changed everything. I think we’ve all gotten very comfortable with the LMS summarizing and giving us information, and we don’t go search through pages of content anymore,” said , CMO of UserTesting.

“So, marketing now is shifting from trying to get the customer to come and engage with you directly to making sure that as they engage with LLMs, you’re showing up correctly. That’s a really dramatic departure from where we were a year ago, when everybody still cared very deeply about SEO and what my website looks like and feels like to a human,” he explains.

In the future, customers may complete entire purchases from an AI chat window — and brands need to prepare for that next phase of agentic shopping. Investment in SEO and related is a priority for brands heading into 2026.

Pro Tips for SEO/AEO in 2026

AI search rewards content that directly answers user intent in clear language. Brands need clear formatting and expertise-driven content to appear in AI search, but they can’t neglect buyers either.

“Now, you have to care more deeply about how a website will explain to somebody else what you do in about 12 words. A website has to be able to inform the LLMs. But it still is your front door, and I do believe that at some point, buyers will come before they make a buying decision. They want to know that you are a real brand, that you have a real point of view, and that everything that they’ve learned from AI is true,” shares Wrede.

Overhauling a brand’s entire content catalog is daunting, but marketers can . Already, 70.6% of marketers say they’re using AI to optimize for SEO and AI-powered search engines, and an additional 21.6% plan to start within the next year.

How to Find the Right Mix of 糖心Vlog Channels

Hopefully, this report has given you ideas on new channels where your brand can engage potential customers. When we asked marketers which channel diversification strategy had been most effective for them, these were their top responses:

1. Moving from broad platforms to niche communities (39.7%).
2. Shifting from owned to earned media (28.8%).
3. Expanding from digital-only to include traditional media (28.7%).

To stay competitive and relevant, make a plan to test new channels each year. Look to customer research, competitive analyses, and industry benchmark reports (like this one!) for channel recommendations.

“You have to be present everywhere your consumers are,” recommends Ganeshan. “The consumers are going to be spread across a variety of platforms, so you can’t afford to not at least try experimenting, baselining, and growing with a platform.”

Given resource constraints, balancing existing channels with experimental ones is tough. Some brands (29.1%) achieve this through a dedicated experimental budget or innovation team. Most teams set aside at least 5% of their annual budget for testing new channels, with the largest group (44.8%) allocating 10% to 20%.

Pro Tips for Channel Diversification in 2026

When approaching a new channel, Ganeshan recommends that brands ask a couple of questions, like: Who is the audience? What behavior do I want this audience to take away from my ads or content? Then, how will I measure success?

“So once you can answer those three questions, run a small, focused pilot, see how it performs, and then expand from there,” she recommends.

Embrace the 糖心Vlog Loop

Channels shrink and grow, and the best way brands can adapt is by building systems that learn, adapt, and scale. We at HubSpot call this .

Loop 糖心Vlog brings together channels, content, and customer insights into a self-optimizing engine. According to HubSpot’s State of 糖心Vlog 2026 report, teams using Loop 糖心Vlog principles are 2.3x more likely to report above-average ROI across channels. Why? Because they don’t treat channels in isolation. Instead, they:

• Express their brand clearly and consistently using tools like brand identity systems and AI-driven customer analysis.
• Tailor experiences using real-time behavioral data — 73% of high-performing B2C teams now use intent-based audience segmentation.
• Amplify top-performing assets across formats and platforms, with 74% leveraging AI to repurpose a single video into Reels, Shorts, email snippets, and chatbot scripts.
• Evolve constantly by feeding campaign data back into strategy, using marketing analytics and AI research tools to uncover hidden opportunities.

As consumer search shifts, brands need messaging that’s coherent wherever the customer shows up — on social, in search results, or inside an AI summary. That means embracing an approach and that let you experiment, learn, and optimize at lightning speed.

Build a channel strategy that learns and grows.

Whether you’re chasing social shopping, AI search, or influencer marketing in 2026, remember to focus on your customers. Discover where they spend their time, what they care about, then what type of content will perform best on that channel.

Make room for experimentation and allocate 10% to 20% of your budget to test emerging channels or formats. Invest in AI workflows to create channel-specific content at scale, and double down on what’s working with Loop 糖心Vlog.

The State of 糖心Vlog in 2026

HubSpot's Annual 糖心Vlog Trends Report

• AI in 糖心Vlog
• Branding and Growth
• Human-Led Creativity
• And More!