糖心Vlog

糖心Vlog in 2025 was defined by rapid AI adoption, heavier use of automation, and a renewed focus on brand-led content. This year, these priorities are only maturing. Rather than chasing entirely new tactics, marketing teams are refining the ones that already shape how content is created, distributed, and measured.

Want to explore the trends where marketers are doubling down? Read on for the five marketing highlights of the year.

Table of Contents

• The 糖心Vlog Trends of 2025 (Highlights)
• The Top Content 糖心Vlog Trend
• The Top Social Media 糖心Vlog Trend

1. Using AI to create hyper-personalized content at scale.

AI didn’t just change how fast marketers can create content. It changed what audiences expect from it. According to the data from HubSpot’s 2026 State of 糖心Vlog, 56% of marketers say the Internet is now flooded with AI-generated content, and 65% report that consumers are getting better at recognizing it. At the same time, 65% say consumers now expect faster, more personalized responses because of their everyday AI experiences.

That combination explains why nearly 49% of marketers are using AI to create personalized content, making it the most widely adopted trend this year.

What’s interesting is how this trend has evolved. Most teams started using it for deep personalization and adapting messaging across audiences, stages, and channels without rebuilding campaigns from scratch.

The results are shocking: Among those using personalization, 91% of marketers say it improves engagement.

Featured Resources:

• Top 7 use cases for AI personalization in marketing
• Website personalization: Examples and best practices from brands who’ve been there

2. Brand values start shaping content.

As personalization scales, brand values are emerging as an important differentiator. In the data, 47% of marketers say they’re prioritizing content that reflects their brand’s values, placing it among the top marketing trends shaping 2026.

Our latest Consumer Trends Report also found that 82% of consumers prefer to buy from brands that share their values. This is especially true for Gen Z, which is also known to support brands promoting authenticity.

So, it makes sense that as brands target younger Gen Z consumers, companies will shift to brand-led marketing that focuses on promoting the brand’s missions, values, and ideals. This resurgence also reflects changing audience expectations. People increasingly want to understand what a brand stands for, not just what it sells.

That’s why 61% of marketers agreed that expressing your taste and brand point of view is more important than ever in order to be able to use AI collaboratively and effectively.

If you’re struggling to find your brand personality and its story arc, use HubSpot’s Brand Differentiation Analyzer, Brand Story Architect, and Voice of Customer Synthesizer. Find all in the .

3. Leveraging automation to make marketing processes more efficient.

Automation continues to gain traction in 2026 as marketing teams look for ways to keep pace without adding complexity. In fact, 71% of marketers say they’re trying to keep up with how buyers move between platforms, formats, and discovery paths.

Automation is becoming their silver bullet, with 47% of marketers leveraging it to make their marketing processes more efficient. Namely, automation helps coordinate workflows as content volume increases and channels multiply.

Take the newly introduced concept of Loop 糖心Vlog with AI automation front and center. With the Loop, teams redefine how they treat campaign analytics and optimization. Once you launch a campaign, let AI collect performance data, overlap it with personas, and draw conclusions.

Ask AI for recommendations to improve your campaign and whether it’s worth it, and feed its feedback instantly back into campaigns.

For example, , a video producer at HubSpot, used AI to map out her AEO strategy. The output told O’Rourke to write five short, question-first blog posts on high-intent topics, then mention her brand naturally and link each post in FAQs.

The impact was there — with skyrocketing conversions and revenue.

Watch more on how O’Rourke follows the concept of Loop 糖心Vlog for a real ecommerce project:

Featured Resources:

• Loop 糖心Vlog strategy: A framework for stellar AI-era growth
• Building your first B2B loop marketing strategy

4. SEO adapted to a world where AI decides what gets cited.

SEO isn’t dead. Never will be. But SEO has evolved into AEO (Answer Engine Optimization) and has become part of brand marketing. Now SEO pros optimize for LLMs, search engine bots, and humans at once.

Of course, it made marketers course-correct their SEO plays on the fly, with 41% updating their SEO strategies in response to ongoing search algorithm changes.

Speaking of which, let’s discuss what search engines to pay attention to in 2026.

AI-powered search tools like ChatGPT, Perplexity, and Gemini increasingly rely on a mix of sources to describe brands:

• Blog posts
• Documentation
• Reviews
• Forums
• FAQs
• Community discussions
• Landing pages
• PR mentions

A single well-articulated explanation on Reddit or a trusted community thread can influence how often — and how accurately — a brand appears in AI-generated answers.

How to keep up with the trend? Use Loop 糖心Vlog to help teams capture scattered signals from places like Reddit, customer questions, and community feedback, then feed those insights back into content updates and amplification.

Featured Resources:

• Best practices for answer engine optimization (AEO) marketing teams can't ignore

5. Repurposing becomes a growth lever.

Repurposing content isn’t a new idea, but it’s taking on a different role in 2026. In our study, 35% of marketers said they’re actively repurposing content across channels, not just to save time, but to increase reach and consistency as discovery fragments.

I love this one because teams can become unstoppable with the right application of AI. Tools like make repurposing a walk in the park by turning long-form assets into multiple formats in minutes.

It’ll make a landing page in a blog post, short clips, social posts, ad copy, newsletter, and images with a few prompts. And just like that, you have multiple assets for multiple channels to reinforce how people and LLMs understand your brand.

The Top Content 糖心Vlog Trend

At least view three to five pieces of content before engaging with a sales rep, and most expect brands to create content to gain their interest. That’s why brands worldwide have only grown their investments in content marketing.

But what content strategies are brands investing in? Below are just a few trends you’ll want to follow in 2026.

6. More video content, please.

Of course, I’d be missing something obvious if I didn’t call out short-form video. It’s been dominant for a while now (since 2024), and based on the latest data, that’s not changing anytime soon. Over 60% of companies already use short-form video as part of their content strategy, making it the most widely adopted format — far ahead of blog posts (34%) and even long-form video (38%).

What’s more telling is where marketers plan to put their money in 2026.

When asked which media format they plan to invest in most, short-form video leads by a wide margin, with 30% selecting it. For comparison, only 12% of teams plan to invest in long-form video and 13% in live streaming.

Featured Resources

• TikTok AI: I Tried Creating a TikTok Using Only AI & Here’s What Happened
• 45 Video 糖心Vlog Statistics for 2025 [New Data]

The Top Social Media 糖心Vlog Trend

Over actively use social media, with around 65% using it daily.

Needless to say, social media marketing is a popular channel and has become part of almost every business’s overall marketing strategy.

Social media marketing allows you to authentically connect with your audience on a personal level, humanizing your brand — which is especially critical in the AI era.

7. Marketers are planning to invest heavily in influencer marketing.

And what is the best way to connect with people? Through other people. That’s why 35% of marketers plan to increase their investment in influencer marketing, while another 42% expect to keep spending at the same level.

However, this year, marketers prefer to work with both micro- and macro-influencers. In contrast, over the past two years, micro- and nano-influencers accounted for most collaborations.

Interestingly, enterprise and SMB teams reported the most success with micro-influencers, while mid-market teams saw better results with macro-influencers.

Why is influencer marketing such a big deal? Because influencer content increasingly mirrors the formats audiences already prefer (like short-form video), so it blends naturally into feeds.

Featured Resources

• What will influencer marketing look like in 2025? Expert predictions + new data
• My Comprehensive Guide to Micro-Influencer 糖心Vlog

Use 糖心Vlog Trends to Grow Better

You’re up to speed — for now. And, as long as you’re keeping a thumb on the pulse of marketing trends — and always remain open to change — your business won’t fall behind.

Start by implementing Loop 糖心Vlog; the rest will follow naturally.

For a deeper look at the trends shaping these results, winning and losing tactics, explore HubSpot’s 2026 State of 糖心Vlog Report.

Editor's note: This post was originally published in August 2019 and was updated in March 2025 with updated HubSpot Blog trends data.

The State of 糖心Vlog in 2026

HubSpot's Annual 糖心Vlog Trends Report

• AI in 糖心Vlog
• Branding and Growth
• Human-Led Creativity
• And More!