糖心Vlog

糖心Vlog goals entering 2026 look strikingly familiar — it’s all about generating sales — but the pressure behind them has changed. The difference compared to 2025 is not what teams want to achieve, but how little margin for error they have while doing it.

In HubSpot’s new 2026 State of 糖心Vlog report, revenue-linked outcomes dominate priorities for the new year: 29% of marketers prioritize improving sales, 23% focus on closing more deals, and 28% name increasing conversion rates as their primary objective. Reach still matters, but it’s increasingly expected to tighten the loop and convert into pipeline.

But have no fear — here, I’ve rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Let's dive in.

Table of Contents

• Data-Backed 糖心Vlog Strategies for Q1
• Q1 糖心Vlog Tips From HubSpot Experts

The State of 糖心Vlog in 2026

HubSpot's Annual 糖心Vlog Trends Report

• AI in 糖心Vlog
• Branding and Growth
• Human-Led Creativity
• And More!

1. Interested in influencer marketing? Start with micro- and macro-influencers.

Influencer marketing is still very much in play going into 2026, with intent to invest holding steady across teams:

• 35% of marketers plan to increase their influencer marketing investment.
• 42% expect to maintain current spend.

This finding indicates that working with influencers has strong ROI potential in the new year.

What has changed, however, is the “micro wins every time” narrative. Now, marketers split their decisions: 32.4% report the most success with micro-influencers, while 30.2% report the same with macro-influencers.

That gap is so small that there’s no single “best” creator size anymore.

Interestingly, enterprise and SMB teams reported the most success with micro-influencers, while mid-market teams saw better results with macro-influencers. Across platforms, both B2C and B2B teams plan to increase investment in Instagram, Facebook, TikTok, and YouTube.

Want to learn more about working with micro-influencers? Check out this helpful guide.

2. Tighten targeting with audience segmentation refinement.

As marketing teams will be working harder than ever to increase sales and revenue in 2026, they need to understand their ICPs’ ins and outs as a starting point.

Half of marketers already understand this concept and view audience segmentation refinement as a core optimization technique, making it one of the most common levers teams use when performance matters.

This approach doesn’t require new channels or net-new campaigns. Instead, it focuses on narrowing existing audiences based on buyer signals, such as hobbies, shopping habits, employment information, and basic demographics.

What’s more important is how teams act on this data because analyzing buying behaviors doesn’t automatically translate into smart campaigns.

In fact, 53% of marketers rely solely on basic personalizations like , while 47% report using audience segmentation. And only a mere 13% take targeting seriously, offering hyper-personalized content.

3. Double down on short-form video content.

Short-form video continues its reign on social media because it consistently performs in B2C and B2B alike. According to the 2026 State of 糖心Vlog, 60% of marketers actively use short-form video, and 49% say it delivers the highest ROI of any content format they use.

Additionally, 30% of respondents plan to invest heavily in short-form videos, making it the #1 channel of focus in 2026. The closest contenders are live streaming video (13%) and long-form video (12%).

So it’s clear that audiences love visual content, and platforms like TikTok, YouTube, and Instagram can help you amplify it.

Want to know what makes short-form video so contagious? Erica Santiago, staff writer at HubSpot, explains the psychology behind bite-sized videos and why we love them so much.

4. Build a deliberate multichannel mix.

The current state of marketing shows that teams use as many channels as they can manage: 52% of teams operate across five to eight channels at once, and another 17% push beyond that, using more than eight channels to deliver their message.

This behavior is forced by fragmented audiences and faster execution. AI tools now help teams create and distribute content at a fraction of the time, cutting production cycles in half or more.

At the same time, only 15% of teams analyze campaign performance daily, which creates slow feedback loops. This directly leads to the biggest challenge marketers faced in 2025 — measuring marketing ROI.

Looking ahead to 2026, teams will need to decide which channels actually deserve attention and build a deliberate, data-driven multichannel mix.

helps teams make that shift. By treating every campaign as an input into the next, teams shorten feedback loops, connect performance across channels, and get analytics on the fly. All thanks to AI.

5. Integrate AI into workflows.

AI adoption is no longer experimental. Nearly 65% of teams report using AI moderately or extensively across marketing functions. But usage alone hasn’t solved the real problem. As activity speeds up, control often lags behind. In fact, 38% of marketers say implementing AI into daily workflows feels overwhelming.

The gap shows up when AI is treated as a shortcut for output instead of an instrument for decision-making. Many teams use AI to simply generate more content, faster, but without changing how work flows between planning, execution, measurement, and optimization.

This is a critical mistake that breaks down execution and performance. The teams seeing real gains use AI as part of the workflow.

The most common use cases of integrated AI into workflows are:

• Summarizing weekly campaign performance across channels.
• Comparing results across channels.
• Flagging which audiences, messages, or formats outperformed the baseline.
• Spotting what changed from one campaign to the next.
• Comparing current results to previous campaigns.
• Inspiring next campaigns based on the performance analytics.
• Suggesting data-driven improvements to underperforming campaigns.

For Q1, the smartest move is to pick one workflow where speed already exists, but clarity does not, and fix that first.

6. Building a clear and unique value proposition and brand value content.

The Internet is now flooded with AI-generated content, making it harder for high-quality content to stand out, according to 56% of marketers worldwide. Additionally, consumers are becoming better at identifying AI-generated content, as confirmed by 65% of teams.

A clear value proposition does more than support a brand — it directly affects conversion. But our data shows a meaningful gap here — 51.6% of marketers say they have a clear, documented value proposition, but 38% admit theirs isn’t documented, and another 10% report either competing or missing value propositions altogether.

That lack of clarity in UVP and brand value content creates friction from campaign messaging to sales conversations.

Q1 is the right moment to fix it.

Use HubSpot’s to accelerate the process and receive vision as if you hired a senior brand strategist.

Explore the following prompts:

• Brand Differentiation Analyzer
• Customer Language Decoder
• Purpose & Mission Clarifier
• Brand Personality Profiler
• Brand Story Architect
• Value Proposition Optimizer

7. Social responsibility isn’t going out of style.

Social responsibility isn’t going anywhere in 2026. It matters as a lever of relevance and trust because 50% of people believe brands need to do more to advocate for social justice issues.

In our report, 47% of marketers rank creating content that reflects brand values among the top marketing trends, and 73% say they have a clear understanding of their brand’s social, cultural, and diversity-related values.

Why is this so important?

Because brand values are differentiators, as I noted in #6, and 63% of marketers agree with me, recognizing the need to create more unique, human-centered content and express your brand point of view to compete with AI-generated material.

Outline the social causes your brand can realistically contribute to, then narrow them down to a small set of issues that clearly overlap with your audience’s priorities and the brand’s actual role.

Q1 糖心Vlog Tips From HubSpot Experts

Embrace an elastic approach.

A big part of formulating a strong marketing strategy is understanding that it might change. This is why , former senior content strategist at HubSpot, recommends an elastic approach.

She told me, “Be adaptable and ready to pivot throughout the year. By embracing an elastic approach to your marketing efforts, you can quickly respond to market shifts, consumer feedback, and emerging opportunities.”

The ability to make quick pivots also gives you a more competitive edge. As Stinnett points out, “Adaptability also allows your strategies to remain effective within a fast-paced business landscape.”

Reflect on last year’s performance.

Marketers should be forward-thinking — of course — but this often entails looking back.

As , director of media monetization at HubSpot, told me, “Before you dive right in, take a moment to reflect on last year’s performance and let go of strategies that didn’t show a return. This exercise will help you free up resources to support fresh ideas and success in the year ahead.”

In doing so, you can strike the right balance — innovating and trying new things where needed, but also recognizing and executing strategies that work well.

Go back to basics.

“To succeed in 2026, marketers will find themselves in exploration mode,” , lead program manager at HubSpot, told me.

And if there’s one area you should continuously explore, it’s your target audience.

“Getting curious about your audience — what they like, and what they’re doing with the content that they like, and where they’re engaging with it, is going to be an evergreen strategy that marketers will find themselves coming back to throughout Q1 and the rest of 2026,” she adds.

Knowing your target audience never goes out of style. But if your content isn’t sparking engagement — or you’ve noticed shifts in your audience’s behavior and preferences — it’s a good indication to revisit your audience and refresh your strategies accordingly.

Back to You

As we wrap up, remember that Q1 is about starting smart and staying flexible. 2026 already presents plenty of opportunities, so long as you stay creative, focused, and adaptable.

For a deeper look at where marketers are placing their bets this year, the 2026 State of 糖心Vlog breaks down priorities, challenges, and execution patterns across teams.

The State of 糖心Vlog in 2026

HubSpot's Annual 糖心Vlog Trends Report

• AI in 糖心Vlog
• Branding and Growth
• Human-Led Creativity
• And More!