糖心Vlog

HubSpot Content Hub pricing guide — smarter content, built to scale

Written by: HubSpot Editorial
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HUBSPOT'S FREE CMS SOFTWARE

A free suite of content management tools for marketers and developers.

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HubSpot Content Hub, which includes the HubSpot CMS, is a unified content marketing platform designed to help teams produce content faster, optimize performance with AI and SEO tools, and scale publishing operations across websites, blogs, and channels. This guide to HubSpot CMS cost and pricing information will help businesses of all sizes choose the best plan for their needs.

Across its plans, HubSpot CMS is suitable for startups, mid-market, enterprise, agencies, and SaaS companies. Regardless of the plan, HubSpot CMS offers a unified platform with hosting, security, and CRM in one.

This HubSpot Content Hub guide includes pricing information and detailed featured breakdowns to help businesses of all sizes understand HubSpot website cost and plan details.

Table of Contents

HubSpot Content Hub Pricing Overview

Plan

Monthly Cost (Annual)

Seats Included

AI Features

Sandboxes / Partitioning

Onboarding Fee

Free Tools

$0

1

None

No

None

Content Hub Starter

$9/seat

Per seat

Limited AI

No

None

Starter Customer Platform

$9/seat

Per seat

None (CRM only)

No

None

Content Hub Professional

$450

3 seats included

AI, SEO, workflows

No

None

Content Hub Enterprise

$1,500

5 seats included

Full suite + AI

Yes

None

Note: This chart reflects plans billed annually. Additional seats may incur custom pricing.

HubSpot Content Hub Free

  • Price: Free
  • Seats: 2 included

HubSpot Content Hub Free gives new creators and small businesses essential tools to publish content, build a basic website, and begin attracting traffic. It’s built for simplicity—helping users launch quickly without cost or technical expertise.

At the same time, it still includes essential tools to help small businesses engage with their customers and start growing their businesses. As part of this, includes basic website hosting and CRM integration.

Key Features of Content Hub Free

Essential Website & Blog Tools

HubSpot Content Hub Free includes everything needed to build a simple website and publish core content. Individuals and businesses can host a basic site on a standard theme, create a single blog, and build essential website pages using .

It supports , simple calls-to-action, and entry-level customization, giving new businesses a clean foundation for early digital growth.

In total, the free plan lets users create up to 30 total website pages, along with 30 total landing pages.

Core CRM + Contact Capture

The Free tier tightly integrates with . Every form submission is automatically logged as a contact, enabling users to begin basic lead tracking without manual work.

This ensures early-stage businesses can store and organize customer information even before investing in automation or advanced segmentation.

the hubspot crm is included with the hubspot cms cost

Basic SEO Setup

Free users can add fundamental SEO elements such as page titles, meta descriptions, and alt text, all of which are important for ranking a website in search engines like Google.

Simple guidance within the editor helps ensure content is structured correctly, giving creators an entry point into SEO without complexity.

Starter-Level Reporting

in the Free tier provide traffic analytics, top content views, and simple engagement metrics.

This helps new creators understand what’s working as they establish their online presence—without overwhelming them with advanced reports.

Best for: Individuals and early-stage businesses building their first website or content strategy with zero cost.

HubSpot Content Hub Starter

  • Price: $15/month (billed annually) or $20/month (monthly)
  • Seats included: 1 included
  • Additional seats: From $15/month each

HubSpot Content Hub Starter adds professional-grade capabilities for small businesses ready to grow. It focuses on automation, customization, and early personalization, giving teams more power without the complexity of higher tiers.

In addition to offering a strong set of core features, HubSpot Content Hub Starter also lets small businesses use a custom domain name and remove HubSpot branding from the website.

HubSpot CMS Starter costs $15 per month with annual billing.

Key Features of Content Hub Starter

Custom Domains & No HubSpot Branding

HubSpot Content Hub Starter unlocks custom domain connections, enabling brands to host content on their own URL, all while still including .

HubSpot Content Hub Starter also removes HubSpot branding from website pages, blog, landing pages, live chat, and other areas.

Enhanced Personalization & Segmentation

Starter introduces early such as smart content rules based on contact properties or device type.

Small teams can create targeted onsite experiences without needing deep automation workflows or complex technical knowledge.

some of hubspot's personalization tools are included in hubspot content hub starter

Basic AI Content Creation Tools

HubSpot Content Hub Starter includes essential AI content creation tools, including and an AI assistant to help with writing meta descriptions, improving web copy, and more.

This can help small businesses scale their content operations without taking up time. While it doesn't include the more advanced AI content creation tools that are available on higher tiers, it does handle the basics that most small businesses will need.

Lead Conversion Tools

With HubSpot Content Hub Starter, users gain access to more robust lead capture features, including pop-up forms, slide-in CTAs, and customizable page-level targeting.

These tools help generate more conversions from existing traffic.

Template & Theme Flexibility

HubSpot Content Hub Starter includes access to premium templates, enhanced design controls, and modules that allow deeper customization.

Businesses can create more polished landing pages, differentiate their brand, and publish content more frequently with greater creative control.

Email 糖心Vlog Essentials

HubSpot Content Hub Starter adds outbound email marketing, simple automation sequences, and branded email templates — enabling small businesses to nurture leads and promote new content directly through HubSpot.

Best for: Small businesses that want more control over branding, lead generation, and personalization while keeping setup simple and affordable. It allows small businesses to use their own custom domains and remove HubSpot branding, all while accessing even more marketing tools.

HubSpot Content Hub Professional

  • Price: $450/month (billed annually) or $600/month (billed monthly)
  • Seats included: 3 Core Seats included
  • Additional seats: Core Seats start at $45 per month each

HubSpot Content Hub Professional transforms how teams create and optimize content at scale. HubSpot CMS Professional includes AI content tools, SEO optimization, and advanced analytics.

With these added features, HubSpot Content Hub Professional is designed for businesses serious about content performance.

HubSpot CMS Professional costs $450 per month with annual billing.

Key Features of Content Hub Professional

More Advanced AI and Content Creation Tools

HubSpot Content Hub Professional includes a powerful suite of AI-driven tools designed to streamline content creation and maintain brand consistency.

enables teams to quickly produce high-quality blogs, landing pages, and social posts tailored to their goals. With brand voice customization, users can ensure that every piece of AI-generated content reflects their company’s tone and messaging.

The Professional tier also offers , allowing marketers to efficiently repurpose existing assets across multiple formats for greater reach.

hubspot content hub professional includes support for content remixing

HubSpot Content Hub Professional also adds support for AI translation, which can help businesses translate their website, landing pages, and other content into multiple languages. For businesses that operate in multiple locales or languages, AI translation can help streamline localization efforts.

Advanced SEO and Optimization

HubSpot Content Hub Professional provides comprehensive SEO and strategy tools to help marketers build and optimize high-performing content.

Its topic cluster strategy tools make it easy to organize content around core themes, strengthening search authority and internal linking.

With built-in competitive analysis and keyword tracking, users can monitor rivals’ performance and identify new opportunities to capture traffic.

The platform delivers real-time , guiding creators to optimize content as they write.

It also includes content performance predictions that forecast how pages are likely to perform based on SEO best practices and historical data.

Finally, technical SEO monitoring and alerts ensure site health by flagging issues that could impact rankings before they affect visibility.

Publishing and Management

HubSpot Content Hub Professional empowers teams to manage and scale their web presence with flexibility and precision.

The tier supports unlimited blogs and landing pages, giving marketers the freedom to publish and experiment without constraints.

With dynamic content personalization, users can tailor on-page experiences to different audiences based on behavior, lifecycle stage, or location.

Built-in A/B testing for pages and CTAs helps optimize conversions through data-driven experimentation.

The platform also includes content staging and approval workflows, enabling teams to collaborate, review, and launch content confidently.

Additionally, multi-language content management streamlines global campaigns by making it easy to create, organize, and localize content across regions all within a single HubSpot instance.

Analytics and Reporting

HubSpot Content Hub Professional delivers advanced reporting and analytics features to help teams measure and optimize performance with precision.

Users can build custom analytics dashboards that consolidate key metrics across campaigns, channels, and content types.

The platform’s attribution reporting across touchpoints reveals how each interaction contributes to conversions, providing a clear picture of the customer journey.

With built-in content ROI measurement, marketers can connect outcomes directly to specific assets and initiatives, demonstrating the impact of their work.

Best for: Growing marketing teams who need sophisticated tools to scale content operations efficiently

HubSpot Content Hub Enterprise

  • Price: Starts at $1,500/month
  • Seats included: 5 Core Seats included
  • Additional seats: Core Seats start at $75 per month each

HubSpot Content Hub Enterprise provides an enterprise-grade content system for organizations with multi-team structures, complex governance requirements, and global content operations. It emphasizes scale, security, automation, and control.

HubSpot CMS Enterprise costs $1,500 per month.

Key Features of Content Hub Enterprise

Multi-Site & Multi-Brand Management

HubSpot Content Hub Enterprise supports fully separate websites — each with its own theme, navigation, permissions, and analytics — managed through one HubSpot account. This is essential for teams managing multiple brands, franchises, regions, or business units.

The core HubSpot Content Hub Enterprise supports 10 total root domains—the organization's core domain plus nine additional root domains. Organizations that need more than 10 total domains can also purchase additional root domains as add-ons.

Advanced Governance & Permissions

HubSpot Content Hub Enterprise introduces granular permission sets, content partitioning, audit logs, and team-based access controls.

HubSpot Content Hub Enterprise offers support for up to 300 separate teams, including offering large businesses tools to help manage these teams. Enterprise organizations can organize users into teams based on region, business unit, product line, or other criteria. There are also regular team performance reports.

The activity logging offers deep-level logging, letting larger organizations track changes to HubSpot content, landing pages, modules, blogs, images, and more.

Large organizations can control who edits, creates, approves, or publishes — ensuring compliance across departments and regions.

Super admins can also log in as another user, which helps enterprise administrators make sure that each type of user has the correct access permissions.

Custom Content Models & Structured Content

HubSpot Content Hub Enterprise allows teams to build structured content models (e.g., product catalogs, resource libraries, location directories) that feed multiple channels.

Organizations can create up to 10 object definitions and store up to 1,000,000 total custom object records.

This empowers large content teams to publish consistently at scale and automate updates across thousands of assets, all while storing and publishing content in a model that makes the most sense.

AI at Organizational Scale

HubSpot Content Hub Enterprise brings advanced AI capabilities tailored to complex workflows, including multi-brand voice management, bulk content updates, and AI-assisted translation for global content. It automates repetitive tasks across large content inventories.

HubSpot Content Hub Enterprise also adds AI call transcript enrichment, which allows organizations to automatically enrich contact records with firmographic and demographic insights captured from call transcripts by AI.

The Enterprise plan also adds support for higher volume usage of AI tools such as Content remix. While HubSpot Content Hub Professional lets organizations remix up to 20 pieces of content per day, Enterprise supports up to 50 pieces per day.

Full-Funnel & Multi-Touch Attribution

HubSpot Content Hub Enterprise users gain access to advanced analytics, including revenue attribution, custom event tracking, and comprehensive cross-team dashboards.

This enables organizations to measure content performance across entire customer journeys — not just page views or conversions.

Enterprise-Grade Hosting & Security

HubSpot Content Hub Enterprise includes SSO, advanced security policies, expanded API limits, and SLA-backed hosting, ensuring enterprise IT compliance and stable global performance.

HubSpot Content Hub Enterprise is also capable of storing sensitive data, such as government IDs, demographic data, and limited financial data, which is not recommended on lower-tier plans.

Best for: Large, multi-brand, or global organizations that need complex governance, structured content systems, enterprise security, and multi-site scalability.

Content Hub Business Impact

found:

  • Fastest-Growing Hub in 2024: Content Hub, launched in early 2024, was the fastest-growing hub of the year. Its attach rate to 糖心Vlog Hub increased from 13% at the start of the year to 54% in December, driven by the success of Content Remix, HubSpot's most popular AI feature.
  • High Feature Adoption: 94% of 糖心Vlog Hub and Content Hub Professional and Enterprise customers demonstrate high feature usage, indicating strong adoption and engagement with the platform's capabilities.
  • Rapid Implementation: The average time to fully operationalize a HubSpot product, including Content Hub, is just 6 weeks, highlighting the platform's efficiency in delivering value promptly.

Feature Comparison by Plan

Feature

Free Tools

Starter

Starter CP

Professional

Enterprise

CMS Blog Hosting

?

?

 

?

?

AI Content Assistant

 

Limited

 

?

?

SEO Optimization

 

?

 

?

?

Dynamic Content/Smart Rules

     

?

?

CRM Tools (Contacts, Lists, Forms)

?

?

?

?

?

Landing Pages

30

30

30

10,000

10,000

Sandbox Environments

       

?

Content Partitioning

       

?

Multi-Domain Hosting

       

?

Reporting & Analytics

Basic

Basic

Basic

Advanced

Advanced

Integration Access (Slack, Zapier, etc.)

Limited

?

?

?

?

Choosing the Right Content Hub Plan

Choose Free Tools if:

  • You're experimenting with HubSpot CMS
  • You need a personal site or basic publishing tool
  • You’re okay with HubSpot branding and no automation

Choose Content Hub Starter if:

  • You’re launching a simple site or blog
  • You want branding control and light SEO
  • You need AI assistance for writing, but not for strategy

Choose Starter Customer Platform if:

  • You’re focused on CRM workflows, not publishing
  • You need chat, email, and contact management tools
  • You're managing customer data, not content

Choose Content Hub Professional if:

  • You want structured content, workflows, and performance tracking
  • You’re running content campaigns across multiple assets
  • You need SEO tools, AI, and automation to scale content

Choose Content Hub Enterprise if:

  • You manage content for multiple teams, regions, or brands
  • You need sandbox testing, partitioning, and permissions
  • You require a CMS that meets strict governance and scaling needs

Integration and Additional Costs

HubSpot’s Content Hub integrates with over 1,500 applications, including Stripe, Google Workspace, Amplitude, and Webflow – ensuring a seamless fit into businesses' existing tech stacks. Some third-party tools may have separate, additional costs. Add-ons may also incur additional charges, depending on specific usage.

Getting Started

HubSpot offers:

  • 24/7 support on paid plans
  • Free 14-day trial to test tool and features
  • Free training through
  • Guided onboarding with HubSpot specialists

For personalized quotes or bulk pricing, contact HubSpot Sales at (888) 482?7768 or visit the page.

Frequently Asked Questions About Content Hub Pricing

How much does HubSpot CMS cost compared to the full platform?

HubSpot Content Hub (which includes the HubSpot CMS features) starts at $9/seat/month for Starter. The Customer Platform Starter bundle also starts at $9/month and includes basic features from all hubs. However, HubSpot Customer Platform Professional starts at $1,300 per month, while HubSpot Content Hub Professional starts at just $450 per month. For CMS-focused needs beyond the Starter Tier, HubSpot Content Hub is more affordable.

Businesses can use HubSpot CMS without buying other HubSpot tools, but bundled plans, such as HubSpot Customer Platform, can help businesses save money while accessing other HubSpot products. For example, businesses using the Customer Platform can save on HubSpot 糖心Vlog Hub pricing.

Is HubSpot CMS free forever?

Yes, HubSpot's free CMS tools are free forever and have no time limit. Individuals and businesses can host a basic website at no cost, though the website includes HubSpot branding and has limited features. The free tier is perfect for testing the platform before upgrading or creating a simple website.

What's included in Content Hub hosting?

All HubSpot Content Hub plans include premium cloud hosting with 99.9%+ uptime, a global CDN for fast loading worldwide, SSL certificates and security monitoring, automatic backups and version control, and no bandwidth or traffic limits.

How does Content Hub pricing compare to WordPress?

While the core WordPress software is free, businesses need to invest money in WordPress hosting, themes, and plugins to achieve comparable functionality to HubSpot Content Hub. Quality WordPress hosting starts around $30 per month, a premium theme costs $60 per year, and many businesses will spend hundreds per year on premium plugins. Because of this, WordPress's total costs can easily exceed $1,000 per year.

HubSpot CMS, compared to WordPress, has fewer hidden costs and requires fewer plugins, which can lead to more transparent and potentially lower costs.

Are there onboarding or setup fees?

Content Hub has no onboarding fees at any tier. There are no hidden or extra costs with HubSpot CMS, and the amount on the pricing page is what you'll pay for the listed features. Some third-party HubSpot partners may charge for migration or custom development services, but the platform itself requires no setup fees, and using these services is 100% optional.

One Platform, Multiple Publishing Paths

Whether you’re building your first blog, launching a marketing site, or managing 20 regional content hubs, HubSpot Content Hub provides the tools to match your ambition.

With plans starting at $0/month and scaling to $1,500/month, you can align your content tech stack to your team’s size, strategy, and goals. Built-in AI, CRM integration, SEO tools, and automation make HubSpot a standout solution for high-growth content teams.

If you want to try it for yourself, .

HubSpot's Free Website Builder

Create and customize your own business website with an easy drag-and-drop website builder.

  • Build a website without any coding skills.
  • Pre-built themes and templates.
  • Built-in marketing tools and features.
  • And more!

A free suite of content management tools for marketers and developers.

CMS Hub is flexible for marketers, powerful for developers, and gives customers a personalized, secure experience