The HubSpot Sales Blog

Sam Lauron

Sam Lauron is a freelance content writer specializing in marketing and business software, supporting content teams in the B2B and SaaS space. Before becoming a freelance writer, Sam worked in various marketing roles, has helped numerous small businesses with their marketing strategies, and has written for over 20 national publications, including Newsweek. She uses her journalism background, editorial eye, and content marketing expertise to craft top-ranking articles that not only rank at the top of the SERPs but are packed with expertise and data. She currently works with Kajabi, Hootsuite, and HubSpot. She lives in Austin, Texas where you can find her working from one of her favorite local coffee shops.

Sales optimization: How to optimize sales performance across your entire funnel

Sales optimization systematically improves how you sell — from lead qualification through close — by...

Sam Lauron

2/20/26

CRM apps for small teams that scale with you as you grow

A mobile CRM app allows reps to take their customer data with them to every appointment. Here are th...

Sam Lauron
Updated 12/9/25
How to implement SDR coaching in remote sales teams with coa...

Your sales development representatives need coaching to close deals. Here's how to get it right for ...

Sam Lauron
Updated 10/9/25
Automated lead routing is essential for multi-product compan...

Real-time lead routing automation helps match prospects with reps who know their needs. Here's how.

Sam Lauron
Updated 10/1/25
9 sales predictions for 2026, according to top sales leaders

Explore the future of sales with expert-backed predictions, AI trends, and practical tips for B2B sa...

Sam Lauron
Updated 2/27/26