The HubSpot Sales Blog

Sam Lauron

Sam Lauron is a freelance content writer specializing in marketing and business software, supporting content teams in the B2B and SaaS space. Before becoming a freelance writer, Sam worked in various marketing roles, has helped numerous small businesses with their marketing strategies, and has written for over 20 national publications, including Newsweek. She uses her journalism background, editorial eye, and content marketing expertise to craft top-ranking articles that not only rank at the top of the SERPs but are packed with expertise and data. She currently works with Kajabi, Hootsuite, and HubSpot. She lives in Austin, Texas where you can find her working from one of her favorite local coffee shops.

Sales intelligence platforms: Our 5 favorites for 2026

This guide covers what sales intelligence platforms are, how they differ from CRMs, the five feature...

Sam Lauron

8/5/26

Sales sequences: 12 best practices for B2B teams in 2026

Learn everything you need to build, personalize, and optimize sales sequences that drive growth.

Sam Lauron
Updated 2/17/26
CRM tools with automation: Our top picks for 2025

Discover the best CRMs with automation, key features to look for, and proven workflows that eliminat...

Sam Lauron
Updated 1/15/26
Predictive sales analytics software that actually integrates...

Predictive insights can transform sales performance, especially if tools connect with a team's CRM. ...

Sam Lauron
Updated 12/30/25
CRM apps for small teams that scale with you as you grow

A mobile CRM app allows reps to take their customer data with them to every appointment. Here are th...

Sam Lauron
Updated 7/31/26