糖心Vlog

HubSpot’s Sales Hub pricing guide — essential features for every rep

Written by: HubSpot Editorial
Three new deals displayed on a circular background, showing amounts of $14,000, $700, and $28,500, each accompanied by a small circular profile image of a person.

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HubSpot Sales Hub is a powerful sales acceleration platform that helps teams streamline outreach, close deals faster, and increase revenue. With , Sales Hub offers a proven return on investment. This comprehensive Sales Hub pricing guide provides up-to-date pricing and feature comparisons across all Sales Hub plans as of 2026.

The guide breaks down and compares all four tiers of Sales Hub pricing (Free, Starter, Professional, and Enterprise), explains the difference between core seats and sales seats, and calculates real costs for any team size.

Table of Contents

HubSpot Sales Hub Pricing Overview

Plan

Monthly Cost (Annual)

Core Seats Included

Deal Tags

Sales Automation

Onboarding Fee

Free Tools

$0

2 seats

N/A

N/A

None

Sales Hub Starter

$9/seat (annual) or $15/seat (monthly)

Per user

10 deal tags per account that apply to all pipelines

Trigger tasks and email notifications when deals change stage

None

Sales Hub Professional

$90/seat (annual) or $100/seat (monthly)

Per user

10 deal tags per account with rules for specific pipelines

Up to 300 fully customizable workflows

$1,500

Sales Hub Enterprise

$150/seat

Per user

10 deal tags per account with rules for specific pipelines

Up to 1,000 fully customizable workflows

$3,500

Understanding Seat-Based Pricing

Sales Hub's pricing structure includes two :

  • Sales Seats: Full access to all Sales Hub features at your tier level
  • Core Seats: Limited access for team members who need basic CRM functionality

Professional and Enterprise plans allow you to mix seat types. For example, your sales reps might need full sales seats ($90-150/month), while support staff only need core seats ($45-50/month).

Annual vs Monthly Billing Options

Choosing annual billing saves high costs:

  • Starter: Save 40% with annual billing ($9 vs $15 per seat)
  • Professional: Save 10% with annual billing ($90 vs $100 per seat)
  • Enterprise: No discount (always $150 per seat)

Most teams find annual billing worthwhile, especially when factoring in the one-time onboarding fees for Professional ($1,500) and Enterprise ($3,500) plans.

Free Sales Tools

Price: $0/month

Users: Up to two

HubSpot‘s free CRM includes essential tools for contact management, pipeline tracking, and basic outreach. The free tier integrates with HubSpot’s 糖心Vlog Hub, Service Hub, Content Hub, and Operations Hub. This suite of free tools offers a free business platform. Also, Breeze AI Suite is included in all Sales Hub paid tiers and the free plan.

This free tier includes HubSpot branding and is ideal for solo users or teams testing CRM solutions.

Key Features

Contact & Deal Management

  • Unlimited contacts and companies
  • Basic deal pipeline (1 pipeline only)
  • Task and activity tracking
  • Email integration with Gmail/Outlook

Sales Tools

  • Meeting scheduler with calendar sync
  • Email tracking (up to 200 notifications/month)
  • 3 email templates
  • Basic chatbot functionality
  • Mobile app access

Limitations

The free tier has several restrictions:

  • HubSpot branding on all tools
  • Only 2 user seats (no additional seats available)
  • Limited email tracking notifications
  • No automation or sequences
  • Basic reporting only
  • No phone support

Best for: Individuals and early-stage startups seeking a no-cost CRM with basic sales capabilities.

Sales Hub Starter Pricing

Price: $9/seat (billed annually)

Deal Tags: 10 deal tags per account for all pipelines

Sales Automation: Trigger tasks and email notifications when deals change stage

Sales Hub Starter removes HubSpot branding and adds powerful features like conversation routing, HubSpot payments, and unlimited email notifications. Starter also unlocks two deal pipelines per account, compared to just one in the Free plan, which enables teams to manage multiple sales processes (e.g., new business vs. renewals) separately. Additionally, users get 500 calling minutes per account per month, supporting directly from the CRM.

Starter further enhances sales productivity with features like task queues, custom properties, and conversation routing, enabling reps to organize follow-ups more effectively and automatically direct incoming leads to the right team member. Sales Hub Starter also introduces early-stage automation and process control features that help small teams sell more efficiently without the complexity or cost of higher tiers.

Starter supports fast-growing teams ready for professional-grade tools without enterprise complexity.

Key Features

  • HubSpot branding removed from chat and meetings
  • Multiple currencies accepted for payment
  • HubSpot Payments and Stripe payment integration (U.S. only)
  • Unlimited email open and click notifications, plus custom tracking domains.
  • Up to 5,000 canned snippets and documents that can easily be shared with prospects
  • Meeting scheduling and conversation routing

Trade-offs vs. Free Tools

  • Advantage: Branding control, automation, routing
  • Cost: $108-180/annually per user vs. $0
  • Limitation: Still limited in automation, email health reporting, conversational bots, and goal setting.

Best for: Small sales teams looking to standardize processes, track deals more efficiently, and route conversations without committing to complex infrastructure.

Sales Hub Professional Pricing

Price: $90/month per user (billed annually)

Onboarding Fee: $1,500 one-time

Deal Tags: 10 deal tags per account

Sales Automation: 300 customizable workflows

Sales Hub Professional offers end-to-end automation, deal forecasting, and deeper reporting. This tier is designed for sales managers scaling teams and seeking performance insights.

Professional users gain access to powerful workflow tools like automated lead rotation, task creation, and deal-stage updates, which streamline the sales process and reduce manual work. Professional also includes email sequences, allowing reps to automate a series of personalized follow-ups based on contact engagement, and 1:1 video messaging to enhance outreach and conversions.

Sales Hub Professional includes a wide range of features unavailable in HubSpot’s Free or Starter plans, making it a significant step up for growing sales teams seeking deeper automation and reporting.

Core Professional Features

Advanced Sales Tools

  • Email sequences with personalization
  • 1:1 video messaging
  • Custom deal pipelines (unlimited)
  • 5 sales playbooks
  • Sales content management and analytics
  • Product library (up to 15 million products) with CPQ functionality
  • eSignature integration

Analytics & Forecasting

  • Revenue forecasting dashboards
  • Custom reporting (100 reports)
  • Rep productivity performance analytics

Automation Capabilities

Professional unlocks 300 workflow automations, including:

  • Automated lead rotation based on territory or availability
  • Lead scoring (up to 5) with custom criteria
  • Task creation when deals reach specific stages
  • Sequence enrollment based on contact properties
  • Automatic deal stage progression
  • Follow-up task queues

Trade-offs vs Starter

  • Advantage: Automation, forecasting, reporting
  • Cost: $1,080-$1,200/annually per user + $1,500 setup vs. $108-180/annually for Starter
  • Complexity: Requires configuration and onboarding

Trade-offs vs Enterprise

  • Limitation: No lead form routing, recurring revenue tracking, or advanced permissions
  • Savings: $600-720/annually per user + $2,000 lower onboarding cost

Best for: Mid-sized teams scaling outbound efforts, standardizing pipelines, and building insight-driven sales engagement strategies.

Professional vs Starter Comparison

Feature

Starter

Professional

Email sequences

No

Up to 5,000

Workflows

Basic only

300 custom workflows

Calling minutes

500/month

3,000/month

Custom reporting

No

100 reports

Forecasting

No

Yes

Team management

1 team

Unlimited teams

Sales Hub Enterprise Pricing

Price: $150/month per user (billed annually)

Onboarding Fee: $3,500 one-time

Deal Tags: 10 deal tags per account with pipeline-specific rules

Sales Automation: Up to 1,000 fully customizable workflows

Sales Hub Enterprise includes a suite of advanced features not available in the Professional tier, catering specifically to organizations with complex sales structures, compliance requirements, and advanced reporting needs.

One of the biggest differentiators is custom objects, which allow teams to model their CRM around any business process, from territories to renewals. Teams can go beyond the standard contact-deal-company structure. Enterprise also includes predictive lead scoring, which uses AI to surface the most sales-ready contacts automatically. For large teams, advanced permissions and team hierarchies let admins control access to pipelines, reports, and records based on roles, departments, or regions.

In addition, Sales Hub Enterprise offers conversation intelligence, enabling automatic call recording, transcription, and coaching insights directly within the CRM. This supports high-performing sales orgs in coaching at scale and improving rep performance.

Key Features

  • Custom objects and record layouts
  • Predictive lead scoring
  • Advanced permission sets and team hierarchies
  • Conversation intelligence with call transcription
  • Recurring revenue tracking
  • Quote approval workflows
  • Custom deal scoring and coaching playlists

Trade-offs vs Professional

  • Advantage: Predictive intelligence, custom objects, advanced controls
  • Cost: $1,800/year per user + $3,500 setup
  • Complexity: Needs dedicated admin resources and strategy

Trade-offs vs Competitors

  • Advantage: HubSpot bundles CRM features, AI, analytics, and quote approvals into one interface versus separate tools required by Salesforce and Dynamics.
  • Consideration: Sites may run into platform constraints around API limits or automation throughput.

Best for: Large, distributed sales teams needing complex automation, governance, and deep reporting with out-of-the-box integration.

ROI and Business Impact

HubSpot's customer data shows:

  • 36% increase in deals closed after 12 months of using HubSpot Sales Hub.
  • 109% improvement in deal close rate for Sales Hub customers over one year.
  • 61% increase in average deal size for businesses using HubSpot Sales Hub.
  • 79% improvement in rep productivity after adopting HubSpot’s sales tools.
  • 48% reduction in time to close a deal, on average, when using Sales Hub automation.
  • 2.5x increase in pipeline volume reported by Sales Hub customers after full implementation.
  • 63% of users say they save at least 4 hours a week per rep using automation features like task queues, sequences, and email templates.

Feature Comparison by Plan

Feature

Free Tools

Starter

Professional

Enterprise

Deal Pipelines

1

2

Unlimited

Unlimited

Calling Minutes

None

500

3,000

12,000

Email Templates

3

5,000

5,000

5,000

Documents

5 per account

5,000 per account

5,000 per account

5,000 per account

Sales Automation

None

Basic

Advanced workflows

Advanced + quote approvals

Custom Reporting

None

None

100

500

Forecasting

None

None

Default and custom forecasting

Default and custom forecasting (with recurring revenue)

Sequences

None

None

5,000 per account and up to 500 email sends/user/day

5,000 per account and up to 1,000 email sends/user/day

Custom Objects

None

None

None

Available

Permissions & Team Hierarchy

None

None

Basic Teams

Advanced Roles

Making the Right Choice

Choose Free Tools if:

  • You're just starting with CRM software
  • You need a no-cost way to manage deals
  • You want to try HubSpot before upgrading

Choose Sales Hub Starter if:

  • You're a small team ready to invest in basic automation
  • You need branded materials, task queues, and chat routing
  • You want payments and pipeline control without setup costs

Choose Sales Hub Professional if:

  • You're scaling a team and need automation, forecasting, and reporting
  • You want to standardize your playbooks and track performance metrics
    You need 1:1 email/video, rotation logic, and phone support

Choose Sales Hub Enterprise if:

  • You're managing large or segmented teams
  • You need advanced governance, AI scoring, and complex deal workflows
  • You require predictive analytics and custom object tracking

Integration and Additional Costs

HubSpot Sales Hub integrates with over 1,500 applications, including LinkedIn Sales Navigator, Stripe, Aircall, PandaDoc, and Google Workspace. Most integrations are included in your plan, though some third-party tools may have separate costs.

Add-ons like extra calling minutes or integrations with advanced CRMs may incur separate charges.

Getting Started

HubSpot offers:

  • 14-day free trial for Sales Hub
  • 24/7 support on paid plans
  • Guided onboarding via HubSpot specialists
  • Free training through

For personalized quotes or bulk pricing, contact HubSpot Sales at (888) 482?7768 or visit the .

Frequently Asked Questions About HubSpot Sales Hub

How much does Sales Hub Professional cost?

Sales Hub Professional costs $90 per seat/month if billed annually and $100 per seat/month for monthly billing. There is also a one-time onboarding fee of $1,500.

How much does HubSpot really cost, including hidden fees?

The HubSpot per-seat price is straightforward; however, extra costs apply depending on the number of users, onboarding, and any additional Hubs or extra capacity you use.

  • A one-time onboarding fee of $1,500 for Sales Hub Professional and $3,500 for Sales Hub Enterprise.
  • More payment if you add more users (“seats”) beyond the ones included.
  • Extra charges depending on use: for example, if you include 糖心Vlog Hub, additional marketing contacts beyond the included limits may cost extra.
  • Implementation or total cost of ownership may also include ongoing costs beyond just subscription — especially for larger teams (e.g., core seats for non-sales users).

What's the difference between core seats and sales (paid) seats in Sales Hub?

Sales seats: These are full-access paid seats. Users with these can use all advanced Sales Hub features — automation, sequences, forecasts, reporting, deal pipelines, etc. Your subscription cost is based on the sales seats you have.

Core seats: These are for users who only need limited access — e.g., to view deals, manage contacts, approve deals, or generate reports — but don’t need full sales functionality. Core seats cost less (depending on the plan) and are useful for non-sales team members like admins, managers, or support staff.

Are there any onboarding fees or extra charges I should know about?

Yes, onboarding fees apply to Professional and Enterprise plans.

  • Sales Hub Professional: $1,500 one-time onboarding fee.
  • Sales Hub Enterprise: $3,500 one-time onboarding fee.
  • Additional costs may come from adding more seats, buying extra contact capacity (if using 糖心Vlog Hub), or using multiple Hubs beyond Sales (e.g., 糖心Vlog, Service, CMS) with their own pricing.
  • If you require complex onboarding, there may be further consultancy or setup costs with external HubSpot implementation partners.

Can I switch Sales Hub plans or add more seats as my team grows?

Yes. Sales Hub pricing is based on the number of paid seats and the selected tier. HubSpot’s seat-based pricing means you can add more paid seats as you grow.

You can also upgrade (or downgrade) between plans — for instance, from Starter to Professional to Enterprise — as your needs evolve. Because billing is per seat + tier, adjusting your plan or seat count is typically straightforward.

That said, when switching plans, you need to factor in onboarding for Professional and Enterprise plans.

How does annual billing compare to monthly billing for Sales Hub?

Annual billing saves 10-40% compared to monthly billing per seat. For example, $90/month (Professional) vs $100/month if billed monthly.

The trade-off is that with annual billing, you commit for a full year, so you pay upfront. Monthly billing offers flexibility (you can cancel or downgrade sooner), but at a slightly higher monthly cost per seat. Generally, if you expect to use HubSpot for at least 10–12 months, annual billing is more cost-effective.

Is Sales Hub worth the investment for my business?

That depends — but in many cases, yes. Customers using Sales Hub report up to 36% more deals closed in 12 months. Here’s why Sales Hub can be worth it:

  • For growing sales teams, the automation, reporting, forecasting, and pipeline management tools in Professional (or Enterprise) can save time and reduce manual work.
  • If you want to scale outreach, manage leads systematically, track deals in pipelines, and get insights, HubSpot provides a unified platform that is hard to match with spreadsheets or other CRMs.
  • The free CRM (and even Starter) offers a low-cost entry point, letting you try the platform without major commitment.

But it might be less worthwhile if:

  • You have a small team, simple sales processes, and don’t need advanced automation — in which case, the free CRM or Starter might be enough.
  • You can’t justify the per-seat cost or onboarding fee, especially if user adoption will be low.
  • You use only a few of the advanced features.

How does Sales Hub compare to other CRM platforms in terms of pricing and value?

  • Free/low-cost entry: HubSpot has one of the most generous free CRMs among major vendors. This makes it very competitive compared to other CRMs that charge from day one.
  • Scalability: Because pricing is seat-based and modular, it scales with your team — similar to many other CRM platforms. Paid plans offer access to advanced automation and analytics, which many cheaper CRMs lack.
  • Value for money: For mid-size sales teams needing automation, pipelines, forecasting, and reporting, HubSpot often offers more out-of-the-box value than many lower-cost CRMs.
  • Total cost considerations: Some CRMs may charge a simpler flat fee or per-user fee without onboarding charges, so HubSpot’s onboarding fee is a differentiator. Also, if you use other Hubs (糖心Vlog, Service, etc.), costs can add up.
  • Flexibility & ecosystem: HubSpot’s ecosystem (糖心Vlog, Sales, Service, Commerce, CMS, Operations) is deeper than many standalone CRM tools — which can be a pro if you want a unified platform, but overkill (and more expensive) if you only need a simple CRM.

Use Sales Hub to Grow Better

HubSpot Sales Hub offers a scalable CRM solution that grows with your business — from solo founders using free tools to global sales teams managing thousands of deals. Whether you're automating follow-ups, forecasting revenue, or enabling coaching with conversation intelligence, the platform empowers sales teams to close deals more efficiently.

Each plan is designed to unify outreach, streamline sales operations, and support team performance. From simple task queues to enterprise-grade automation and governance, Sales Hub provides the tools needed to operationalize your sales process and drive results.

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